This revised second edition provides a historical perspective of the music industry before the era of the Internet and the major disruption in the business aspect of music. Originally published in 1981, "The Anatomy of a Record Company", was written as a textbook for a class taught by Logan Westbrooks at California State University, Los Angeles. It was one of the first books of its kind written about the music industry, and it became a collectors item. Also included is The Harvard Report that was commissioned by Columbia Records Group (CBS Records) in 1972.
Confused by today's music business? Did you ever wish that that some super-knowledgeable music attorney would sit you down and explain the whole thing to you? Well, that's what this book is all about. Get It in Writing is actually three books in one: 1) An overview of the entire music business and the players involved; 2) Interviews with top industry professionals; and 3) A huge collection of sample agreements with extensive commentary from the author. This indispensible book covers: recording contracts, demo deals, copyrights and trademarks, music publishing, performance rights, motion pictures and TV, artist management, producers, band partnerships, and plenty more. All of this info coupled with expert insider advice makes this book every musician's best tool for success in the music business.
J. Eric Turner, a native of Washington, D.C. worked in the music business for 20 years as a sales/marketing executive and artist development consultant for Capitol Records, EMI Records, Jive/RCA Records and Arista Records. Mr. Turner has met and worked with hundreds of entertainers and celebrities and has a wealth of knowledge to share. MUSIC MOTIF, the joy, the pain, the lessons gained from my journey in the Music Business is a book that has interesting perspectives that can be useful for anyone who wants to get into the music business or music lovers who simply want to learn more about the music industry. Through his personal experiences and life lessons, Mr. Turner provides an in-depth look into the reality of the music business as well as an exclusive inside peek at the highs and lows of some of the most successful record companies in the history of the music industry. The book is the result of working and grinding for twenty years gathering knowledge and wisdom from iconic record label Presidents such as Clive Davis and L.A. Reid. Music Motif has been described as part memoir, part music business education and part success story of how to persevere, adapt, and achieve the goals you desire. During his twenty-year career in the music business, Mr. Turner has worked with: Sean “Puffy” Combs, Monica, D'Angelo, Janet Jackson, Faith Evans, Garth Brooks, Pink, Kenny G., Tina Turner, Carlos Santana, Usher, Johnny Gill, BeBe & CeCe Winans, Outkast, Angie Stone, DJ Premier, The O’Jays, TLC, M.C. Hammer, Whitney Houston, Aretha Franklin, Prince, Toni Braxton, Smokey Robinson, The Notorious B.I.G., Babyface, and Kirk Franklin. At the end of the book is an engaging chapter that gives the reader backstage access to private moments that the author spent with many global entertainers including: Beyoncé, Tupac Shakur, Elton John, Quincy Jones, Stevie Wonder, Michael Jackson, and Luther Vandross. Mr. Turner can be reached via email at [email protected]
All You Need to Know About the Music Business by veteran music lawyer Don Passman—dubbed “the industry bible” by the Los Angeles Times—is now updated to address the biggest transformation of the music industry yet: streaming. For more than twenty-five years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its tenth edition, Donald Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times listeners stream a song. And that completely changes the ecosystem of the business, as Passman explains in detail. Since the advent of file-sharing technology in the late 1990s to the creation of the iPod, the music industry has been teetering on the brink of a major transformation—and with the newest switch to streaming music, this change has finally come to pass. Passman’s comprehensive guide offers timely, authoritative information from how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; and how the game is played in a streaming world. “If you want to be in music, you have to read this book,” says Adam Levine, lead singer and guitarist of Maroon 5. With its proven track record, this updated edition of All You Need to Know About the Music Business is more essential than ever for musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers—anyone trying to navigate the rapid transformation of the industry.
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry
