The American Marketplace
Author: New Strategist Publications, Inc
Publisher:
Published: 2005
Total Pages: 0
ISBN-13: 9781885070609
DOWNLOAD EBOOKRead and Download eBook Full
Author: New Strategist Publications, Inc
Publisher:
Published: 2005
Total Pages: 0
ISBN-13: 9781885070609
DOWNLOAD EBOOKAuthor: New Strategist Press
Publisher:
Published: 2017-06-18
Total Pages:
ISBN-13: 9781937737498
DOWNLOAD EBOOKAuthor: M. Moskowitz
Publisher: Springer
Published: 2009-11-23
Total Pages: 243
ISBN-13: 0230101712
DOWNLOAD EBOOKThis book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Author:
Publisher:
Published: 1992
Total Pages:
ISBN-13: 9789994706655
DOWNLOAD EBOOKAuthor: David Carter
Publisher: Sydney University Press
Published: 2018-07-02
Total Pages: 381
ISBN-13: 1743325797
DOWNLOAD EBOOKAustralian Books and Authors in the American Marketplace 1840s–1940s explores how Australian writers and their works were present in the United States before the mid twentieth century to a much greater degree than previously acknowledged. Drawing on fresh archival research and combining the approaches of literary criticism, print culture studies and book history, David Carter and Roger Osborne demonstrate that Australian writing was transnational long before the contemporary period. In mapping Australian literature’s connections to British and US markets, their research challenges established understandings of national, imperial and world literatures. Carter and Osborne examine how Australian authors, editors and publishers engaged productively with their American counterparts, and how American readers and reviewers responded to Australian works. They consider the role played by British publishers and agents in taking Australian writing to America, and how the international circulation of new literary genres created new opportunities for novelists to move between markets. Some of these writers, such as Christina Stead and Patrick White, remain household names; others who once enjoyed international fame, such as Dale Collins and Alice Grant Rosman, have been largely forgotten. The story of their books in America reveals how culture, commerce and copyright law interacted to create both opportunities and obstacles for Australian writers.
Author: New Strategist Editors
Publisher: New Strategist Publications Incorporated
Published: 2010-02-12
Total Pages: 598
ISBN-13: 9781935114505
DOWNLOAD EBOOKDraws on government and proprietary sources to provide population profiles of the United States; covers attitudes, education, health, housing, income, labor force, living arrangements, and population.
Author: Margaret Ambry
Publisher: New Strategist Publications
Published: 1992
Total Pages: 477
ISBN-13: 9780962809217
DOWNLOAD EBOOKAuthor: T. H. Breen
Publisher: Sourcebooks, Inc.
Published: 2004
Total Pages: 408
ISBN-13: 9780195181319
DOWNLOAD EBOOKIn a richly interdisciplinary narrative, a historian offers a boldly innovative interpretation of the mobilization of ordinary Americans on the eve of independence. 19 halftones & 21 line illustrations.
Author: Cheryl Russell
Publisher:
Published: 1995
Total Pages: 512
ISBN-13: 9780962809248
DOWNLOAD EBOOKContains some 200 tables of statistics on trends in American education, health, income, labor, living arrangements, population, race, and spending. Includes a listing of contact phone numbers for more information on subjects such as agriculture, employment, foreign trade, retail, communications, and transportation. This second edition contains household projections to 2005, and a chapter examining demographics in the nation's Black, Hispanic, and Asian markets.
Author: Paul Blumberg
Publisher: Oxford University Press, USA
Published: 1989
Total Pages: 271
ISBN-13: 0195066545
DOWNLOAD EBOOKHow pervasive is deception in the American marketplace? In this pioneering study, Paul Blumberg not only reveals the extent to which fraud is practiced on the American consumer, but offers a penetrating analysis of its causes and social consequences. Among the evidence Blumberg examines are 600 accounts by workers in such businesses as restaurants, gas stations, and drug stores of the fraudulent practices of their employers. Here are eye-opening accounts of gas station owners selling regular gas as high test, auto mechanics who spray-paint old parts and sell them as new, pharmacists who sell generic drugs at brand-name prices, and more. Blumberg suggests that dishonesty is all but built into the American marketplace, and that its social effects include the loss of trust and community.