Black Enterprise
Black Enterprise

Author:

Publisher:

Published: 1986-03

Total Pages: 76

ISBN-13:

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BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

Hospitality Marketing
Hospitality Marketing

Author: David Bowie

Publisher: Routledge

Published: 2007-03-30

Total Pages: 364

ISBN-13: 1136398287

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Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.

The Poetry of Alan Greenspan
The Poetry of Alan Greenspan

Author: Rich Fontana

Publisher: iUniverse

Published: 2000-05-12

Total Pages: 186

ISBN-13: 0595096441

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What would the poetry of Alan Greenspan sound like? Find out now. A humorous view from 30,000 feet as the chairman offers his views on love, the economy, existence, politics and history, technology, and more. You'll never be able to read the newspaper with a straight face again! What was the Chairman thinking when he proposed to his wife, Andrea Mitchell? What relationship does he see between love and the movement of interest rates? Why does he talk so obtusely? What does it feel like to ponder raising interest rates? What is it like to survey the entire world economy, and pull the levers that make it run? You'll get the long view of a man who can jump from the tools of cavemen to the Internet in a single couplet. What does the Chairman think of the Internet, the IPO phenomenon, round the clock trading, the Wealth Effect, Bill Clinton's personal problems, Big Brother, Internet hackers and the national debt? Best yet, the Chairman is also a musician. It turns out he loves to sing about the economy using popular songs you'll recognize, but with lyrics that address such issues as global exchange rates, the consumer price index and the balanced budget amendment. If you can read between the lines to see the humor in the business world, if you've ever laughed at a Dilbert cartoon, the Chairman will make you laugh out loud-in a bull or bear market.

Tomorrow's Tourist
Tomorrow's Tourist

Author: Ian Yeoman

Publisher: Routledge

Published: 2009-06-04

Total Pages: 372

ISBN-13: 1136354891

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* Based on first hand cutting edge futures research * Forecasts for World Tourism to 2030 * Suggests what the tourist will be doing on holiday in 2030 * Discuss issues such as climate change, alternative tourist destinations and consumer trends * Shows you how to apply trends in your business * Information provided by the Future Foundation, one of Europe’s leading consumer think tanks (www.futurefoundation.net)