Black Enterprise

Black Enterprise

Author:

Publisher:

Published: 1986-03

Total Pages: 76

ISBN-13:

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BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.


Hospitality Marketing

Hospitality Marketing

Author: David Bowie

Publisher: Routledge

Published: 2004

Total Pages: 364

ISBN-13: 0750652454

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This book takes a unique approach to outlining marketing processes in the hospitality industry. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry, and approaches the whole process in three stages : before, during, and after. (Midwest).


Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

Author: Simon Hudson

Publisher: SAGE

Published: 2009-05-12

Total Pages: 639

ISBN-13: 1473903017

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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.


Black Enterprise

Black Enterprise

Author:

Publisher:

Published: 1995-02

Total Pages: 232

ISBN-13:

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BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.


Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Author: Alastair M. Morrison

Publisher: Routledge

Published: 2018-09-13

Total Pages: 644

ISBN-13: 1351714805

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.


The Poetry of Alan Greenspan

The Poetry of Alan Greenspan

Author: Rich Fontana

Publisher: iUniverse

Published: 2000-05-12

Total Pages: 186

ISBN-13: 0595096441

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What would the poetry of Alan Greenspan sound like? Find out now. A humorous view from 30,000 feet as the chairman offers his views on love, the economy, existence, politics and history, technology, and more. You'll never be able to read the newspaper with a straight face again! What was the Chairman thinking when he proposed to his wife, Andrea Mitchell? What relationship does he see between love and the movement of interest rates? Why does he talk so obtusely? What does it feel like to ponder raising interest rates? What is it like to survey the entire world economy, and pull the levers that make it run? You'll get the long view of a man who can jump from the tools of cavemen to the Internet in a single couplet. What does the Chairman think of the Internet, the IPO phenomenon, round the clock trading, the Wealth Effect, Bill Clinton's personal problems, Big Brother, Internet hackers and the national debt? Best yet, the Chairman is also a musician. It turns out he loves to sing about the economy using popular songs you'll recognize, but with lyrics that address such issues as global exchange rates, the consumer price index and the balanced budget amendment. If you can read between the lines to see the humor in the business world, if you've ever laughed at a Dilbert cartoon, the Chairman will make you laugh out loud-in a bull or bear market.