The Ad-Makers
The Ad-Makers

Author: Tom von Logue Newth

Publisher: CRC Press

Published: 2013-10-30

Total Pages: 177

ISBN-13: 1136016961

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The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry

The Mirror Makers
The Mirror Makers

Author: Stephen R. Fox

Publisher: University of Illinois Press

Published: 1984

Total Pages: 432

ISBN-13: 9780252066597

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Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.

100 Ways to Create a Great Ad
100 Ways to Create a Great Ad

Author: Tim Collins

Publisher: Laurence King Publishing

Published: 2014-08-11

Total Pages: 525

ISBN-13: 1780678878

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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Utopian Images and Narratives in Advertising
Utopian Images and Narratives in Advertising

Author: Luigi Daniele Manca

Publisher: Lexington Books

Published: 2012

Total Pages: 297

ISBN-13: 073917326X

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The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

The Heart and the Fountain
The Heart and the Fountain

Author: Joseph Dan

Publisher: Oxford University Press

Published: 2003-10-30

Total Pages: 336

ISBN-13: 0190286172

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Joseph Dan is one of the world's leading authorities on Jewish mysticism. In this superb anthology, Dan not only presents illuminating excerpts from the most important mystical texts, but also delves into the very meaning of mysticism itself. Dan takes readers through the historical development of Jewish mysticism, from late antiquity to the modern period. He explores the Kabbalah, the esoteric tradition that delves into the secrets delivered by God to Moses on Mount Sinai, the emergence of Hasidism, and much more. He presents the great texts, from Hekhalot Rabbati, "The Greater Book of Divine Palaces," set in the temple in Jerusalem; to the apocalyptic vision of Abraham Abulafia in the thirteenth century; to the Zohar, perhaps the best-known volume of all. For each piece, he offers an extended introduction that deftly places the work in the context of its time and its antecedents. "Mysticism is that which cannot be expressed in words, period," Dan writes. In this remarkable volume, he guides us through that seemingly impenetrable barrier to show how the inexpressible has been expressed in some of the most profound and challenging writing in existence.

Black Cultural Traffic
Black Cultural Traffic

Author: Harry Justin Elam

Publisher: University of Michigan Press

Published: 2010-02-11

Total Pages: 408

ISBN-13: 0472025457

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"A shrewdly designed, generously expansive, timely contribution to our understanding of how 'black' expression continues to define and defy the contours of global (post)modernity. The essays argue persuasively for a transnational ethos binding disparate African and diasporic enactments, and together provide a robust conversation about the nature, history, future, and even possibility of 'blackness' as a distinctive mode of cultural practice." --Kimberly Benston, author of Performing Blackness "Black Cultural Traffic is nothing less than our generation's manifesto on black performance and popular culture. With a distinguished roster of contributors and topics ranging across academic disciplines and the arts (including commentary on film, music, literature, theater, television, and visual cultures), this volume is not only required reading for scholars serious about the various dimensions of black performance, it is also a timely and necessary teaching tool. It captures the excitement and intellectual innovation of a field that has come of age. Kudos!" --Dwight A. McBride, author of Why I Hate Abercrombie & Fitch "The explosion of interest in black popular culture studies in the past fifteen years has left a significant need for a reader that reflects this new scholarly energy. Black Cultural Traffic answers that need." --Mark Anthony Neal, author of Songs in the Key of Black Life "A revolutionary anthology that will be widely read and taught. It crisscrosses continents and cultures and examines confluences and influences of black popular culture -- music, dance, theatre, television, fashion and film. It also adds a new dimension to current discussions of racial, ethnic, and national identity." --Horace Porter, author of The Making of a Black Scholar

War of Words
War of Words

Author: Sandra Silberstein

Publisher: Psychology Press

Published: 2004

Total Pages: 430

ISBN-13: 9780415336246

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Timely and penetrating, War of Words shows how the stories we told after the attacks fashioned a post-9/11 American identity and reinscribed our national beliefs.

Political Advertising in the United States
Political Advertising in the United States

Author: Erika Franklin Fowler

Publisher: Routledge

Published: 2021-11-24

Total Pages: 199

ISBN-13: 1000468097

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Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Spiral of Cynicism
Spiral of Cynicism

Author: Joseph N. Cappella

Publisher: Oxford University Press

Published: 1997-05-01

Total Pages: 336

ISBN-13: 0195358090

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Why do some citizens vote while others do not? Why does less than half of the American voting public routinely show up at the polls? Why is it that the vast majority of political issues affecting our day-to-day lives fail to generate either public interest or understanding? These questions have troubled political scientists for decades. Here, Kathleen Hall Jamieson and Joseph N. Cappella provide the first conclusive evidence to date that it is indeed the manner in which the print and broadcast media cover political events and issues that fuels voter non-participation. This book illustrates precisely how the media's heavy focus on the game of politics, rather than on its substance, starts a "spiral of cynicism" that directly causes an erosion of citizen interest and, ultimately, citizen participation. Having observed voters who watched and read different sets of reports--some saturated in strategy talk, others focused on the real issues--the authors show decisive links between the way in which the media covers campaigns' and voters' levels of cynicism and participation. By closely monitoring media coverage among sample audiences for both the recent mayoral race in Philadelphia and the national health care reform debate, the authors confront issues concerning the effects of issue-based and competitive-based political coverage. Finally, they address the question repeatedly asked by news editors, "Will the public read or watch an alternative media coverage that has more substance?" The answer their findings so clearly reveal is "yes." Spiral of Cynicism is a pioneering work that will urge the media to take a close look at how it covers political events and issues, as well as its degree of culpability in current voter dissatisfaction, cynicism, and non-participation. For, in these pages, a possible cure to such ills is just what Jamieson and Cappella have to offer. Moreover, their work is likely to redefine the terms of the very debate on how politics should be covered in the future.