The 30-Second Speech Isn't Working, Now What? is guide for legal nurse consultants who want to build a remarkable practice. Based on today's current marketing strategies, this guide will help beginning, practicing and struggling LNCs. Written in easy to understand language with step-by-step instructions--even nurses who are less-than-technically-inclined can implement them. Each chapter introduces a new week-long activity designed to assist you in finding the ideal client and getting more cases. This isn't your typical marketing manual. It's not all elevator speeches and cold calls. It merges old and new school marketing tools and answers the question, "It's not working, now what?"
The Legal Nurse Consultant & Life Care Planner's Guide to Social Media presents practical how-to advice on social media networking tools, step by step guidelines for using common social media platforms, simple definitions to help you learn the basics and witty humor to wash it all down. Each section is organized by topic providing simple definitions with examples for use in your individual consulting practice. Studying the principles of social media and Web 2.0 will help consultants have a better online presence, market outside of their communities, network with other professionals, secure more subcontracting opportunities and find new revenue streams. All in all, this book will help turn an average practice into a remarkable one!
Six years after its enactment, Obamacare remains one of the most controversial, divisive, and enduring political issues in America. In this much-anticipated follow-up to his critically acclaimed Unprecedented: The Constitutional Challenge to Obamacare (2013), Josh Blackman argues that, to implement the law, President Obama has broken promises about cancelled insurance policies, exceeded the traditional bounds of executive power, and infringed on religious liberty. At the same time, conservative opponents have stopped at nothing to unravel Obamacare, including a three-week government shutdown, four Supreme Court cases, and fifty repeal votes. This legal thriller provides the definitive account of the battle to stop Obamacare from being 'woven into the fabric of America'. Unraveled is essential reading to understand the future of the Affordable Care Act in America's gridlocked government in 2016, and beyond.
Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics. Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience? Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! In Get Clients Now!, you will learn: How to choose the best marketing tactics for their situation and personality Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing Proven and effective online networking and prospecting, social media, and internet marketing strategies Advice on integrating online and offline tactics Tips for dealing with fear, resistance, and procrastination Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!
Contrary to popular marketing and networking wisdom, regurgitating a memorized “elevator speech” all over a poor unsuspecting soul who happens to ask the dreaded “what do you do?” question, does not work to establish a true connection with another human being. Kill the Elevator Speech is about why those standard, memorized verbal vomits are so horribly wrong and what to do and say instead that will actually bring people together, help others understand who you are, and create the beginnings of a referral and professional relationship to go beyond the initial handshake and obligatory card swap. The reader will learn how to walk into any room, confidently knowing how to handle, answer and completely address the question “what do you do?” with ease and grace, while also making the person they are speaking to feel comfortable and connected.
Desperate to escape a life of poverty on his desolate home planet, Ryck Lysander enlists in the United Federation Marine Corps, hoping to make a better future for himself. However, Ryck soon discovers that the Corps is more than a means of escaping his former life as he is pushed beyond the very limits of his strength and willpower. From bootcamp brawls to skirmishes with galactic pirates, Ryck's new life presents him with unimaginable adventures and forces him to prove his mettle as he forges his new identity and fights to earn his place as one of the Brotherhood of Marines.
The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.
Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Packed with techniques, scripts, and dialogues, this hands-on, interactive guide assists readers with making cold calls, warm calls, and referral calls, helping them plan and execute openings to create interesting dialogue; ask key questions; develop persuasive presentation techniques; work within the No Call Law parameters; leave effective and enticing voicemails that get results; get past screeners and get quality referrals; find hot leads; and create callback scripts that close the sale.
