The 2004 Entertainment, Media & Advertising Market Research Handbook
Author: Kelli D. Washington
Publisher:
Published: 2004
Total Pages: 499
ISBN-13: 9781577830498
DOWNLOAD EBOOKRead and Download eBook Full
Author: Kelli D. Washington
Publisher:
Published: 2004
Total Pages: 499
ISBN-13: 9781577830498
DOWNLOAD EBOOKAuthor: Kelli D. Washington
Publisher:
Published: 2004
Total Pages: 524
ISBN-13: 9781577830498
DOWNLOAD EBOOKAuthor: Kelli D. Washington
Publisher:
Published: 2002-11
Total Pages: 510
ISBN-13: 9781577830429
DOWNLOAD EBOOKAuthor: Eastin, Matthew S.
Publisher: IGI Global
Published: 2010-07-31
Total Pages: 768
ISBN-13: 1605667935
DOWNLOAD EBOOK"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Author: Ozturk, R. Gulay
Publisher: IGI Global
Published: 2014-06-30
Total Pages: 699
ISBN-13: 1466661917
DOWNLOAD EBOOK"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.
Author: Helen Katz
Publisher: Routledge
Published: 2010-07-29
Total Pages: 239
ISBN-13: 1135194548
DOWNLOAD EBOOKThe Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE
Author: Robert G Picard
Publisher: Edward Elgar Publishing
Published: 2015-02-27
Total Pages: 417
ISBN-13: 0857938894
DOWNLOAD EBOOKMedia industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances
Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
Published: 2015-02-28
Total Pages: 539
ISBN-13: 1466681268
DOWNLOAD EBOOKSocial media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Published: 2006
Total Pages: 581
ISBN-13: 1593920512
DOWNLOAD EBOOKThe electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. Youll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key data.
Author:
Publisher:
Published: 2003
Total Pages: 700
ISBN-13: 9781577830481
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