Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Author: Eastin, Matthew S.

Publisher: IGI Global

Published: 2010-07-31

Total Pages: 768

ISBN-13: 1605667935

DOWNLOAD EBOOK

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.


Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

Author: Ozturk, R. Gulay

Publisher: IGI Global

Published: 2014-06-30

Total Pages: 699

ISBN-13: 1466661917

DOWNLOAD EBOOK

"This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.


The Media Handbook

The Media Handbook

Author: Helen Katz

Publisher: Routledge

Published: 2010-07-29

Total Pages: 239

ISBN-13: 1135194548

DOWNLOAD EBOOK

The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl "This work is suitable for faculty who teach advertising, as well as students of advertising media planning." CHOICE


Handbook on the Economics of the Media

Handbook on the Economics of the Media

Author: Robert G Picard

Publisher: Edward Elgar Publishing

Published: 2015-02-27

Total Pages: 417

ISBN-13: 0857938894

DOWNLOAD EBOOK

Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances


Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Author: Ta?k?ran, Nurdan Öncel

Publisher: IGI Global

Published: 2015-02-28

Total Pages: 539

ISBN-13: 1466681268

DOWNLOAD EBOOK

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.


Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En

Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En

Author: Jack W. Plunkett

Publisher: Plunkett Research, Ltd.

Published: 2006

Total Pages: 581

ISBN-13: 1593920512

DOWNLOAD EBOOK

The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including books, magazines and newspapers. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. Youll get in-depth profiles of nearly 400 of the world's top Entertainment & Media firms: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the Entertainment and Media Business, from broadcasters to film production companies, casino operators to theme park companies, publishers of books and magazines to video game designers, and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax and much more. This innovative book offers unique information, all indexed and cross-indexed more for each firm! Our industry analysis section provides an exceptional discussion of business and market trends. The book includes statistical tables covering revenues for several industry sectors. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key data.