That Tyrant, Persuasion

That Tyrant, Persuasion

Author: J. E. Lendon

Publisher:

Published: 2022

Total Pages: 329

ISBN-13: 9780691220000

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How rhetorical training influenced deeds as well as words in the Roman EmpireThe assassins of Julius Caesar cried out that they had killed a tyrant, and days later their colleagues in the Senate proposed rewards for this act of tyrannicide. The killers and their supporters spoke as if they were following a well-known script. They were. Their education was chiefly in rhetoric and as boys they would all have heard and given speeches on a ubiquitous set of themes--including one asserting that "he who kills a tyrant shall receive a reward from the city." In That Tyrant, Persuasion, J.E. Lendon explores how rhetorical education in the Roman world influenced not only the words of literature but also momentous deeds: the killing of Julius Caesar, what civic buildings and monuments were built, what laws were made, and, ultimately, how the empire itself should be run. Presenting a new account of Roman rhetorical education and its surprising practical consequences, That Tyrant, Persuasion shows how rhetoric created a grandiose imaginary world for the Roman ruling elite--and how they struggled to force the real world to conform to it. Without rhetorical education, the Roman world would have been unimaginably different


That Tyrant, Persuasion

That Tyrant, Persuasion

Author: J. E. Lendon

Publisher: Princeton University Press

Published: 2024-12-17

Total Pages: 328

ISBN-13: 0691221014

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How rhetorical training influenced deeds as well as words in the Roman Empire The assassins of Julius Caesar cried out that they had killed a tyrant, and days later their colleagues in the Senate proposed rewards for this act of tyrannicide. The killers and their supporters spoke as if they were following a well-known script. They were. Their education was chiefly in rhetoric and as boys they would all have heard and given speeches on a ubiquitous set of themes—including one asserting that “he who kills a tyrant shall receive a reward from the city.” In That Tyrant, Persuasion, J. E. Lendon explores how rhetorical education in the Roman world influenced not only the words of literature but also momentous deeds: the killing of Julius Caesar, what civic buildings and monuments were built, what laws were made, and, ultimately, how the empire itself should be run. Presenting a new account of Roman rhetorical education and its surprising practical consequences, That Tyrant, Persuasion shows how rhetoric created a grandiose imaginary world for the Roman ruling elite—and how they struggled to force the real world to conform to it. Without rhetorical education, the Roman world would have been unimaginably different.


The Ancient Art of Persuasion across Genres and Topics

The Ancient Art of Persuasion across Genres and Topics

Author:

Publisher: BRILL

Published: 2019-11-04

Total Pages: 424

ISBN-13: 9004412557

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This is an original collection of essays that contribute to a developing appreciation of persuasion across ancient genres (mainly oratory, historiography, poetry) and a wide diversity of interdisciplinary topics (performance, language, style, emotions, gender, argumentation and narrative, politics).


The Elements of Persuasion

The Elements of Persuasion

Author: William A. Covino

Publisher: Addison-Wesley Longman

Published: 1998

Total Pages: 188

ISBN-13:

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Ninth in the "Elements of Composition"series, The Elements of Persuasion is a brief and inexpensive alternative to longer, "standard" texts. The book provides students with a concise introduction to major theories of persuasion; analysis of political, cultural, and literary events that represent the significance and scope of persuasion; and a range of questions and exercises to develop critical reading and writing skills. An introductory chapter offers a general overview of persuasion, illustrating the contributions of Aristotle's Rhetoric, J.L. Austin's speech act theory, and Kenneth Burke's dramatism with current examples from political oratory, advertising, and hypothetical situations, as well as extensive analysis of the "dramatism" of the O.J. Simpson trial. With this foundation, students are then able to begin their own analysis of persuasion in public discourse and to assess the elements of persuasion in their own writing.


The Rhetoric of Plato's Republic

The Rhetoric of Plato's Republic

Author: James L. Kastely

Publisher: University of Chicago Press

Published: 2015-08-25

Total Pages: 279

ISBN-13: 022627876X

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Plato isn’t exactly thought of as a champion of democracy, and perhaps even less as an important rhetorical theorist. In this book, James L. Kastely recasts Plato in just these lights, offering a vivid new reading of one of Plato’s most important works: the Republic. At heart, Kastely demonstrates, the Republic is a democratic epic poem and pioneering work in rhetorical theory. Examining issues of justice, communication, persuasion, and audience, he uncovers a seedbed of theoretical ideas that resonate all the way up to our contemporary democratic practices. As Kastely shows, the Republic begins with two interrelated crises: one rhetorical, one philosophical. In the first, democracy is defended by a discourse of justice, but no one can take this discourse seriously because no one can see—in a world where the powerful dominate the weak—how justice is a value in itself. That value must be found philosophically, but philosophy, as Plato and Socrates understand it, can reach only the very few. In order to reach its larger political audience, it must become rhetoric; it must become a persuasive part of the larger culture—which, at that time, meant epic poetry. Tracing how Plato and Socrates formulate this transformation in the Republic, Kastely isolates a crucial theory of persuasion that is central to how we talk together about justice and organize ourselves according to democratic principles.


Persuasion in Society

Persuasion in Society

Author: Herbert W. Simons

Publisher: SAGE

Published: 2001-05-17

Total Pages: 444

ISBN-13: 9780761919087

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Persuasion in Society provides a comprehensive guide to the understanding, practice and analysis of persuasion in society and its psychological dynamics.


The Only Authentic Book of Persuasion

The Only Authentic Book of Persuasion

Author: Richard E. Vatz

Publisher:

Published: 2022-10-28

Total Pages: 0

ISBN-13: 9781643147697

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The Only Authentic of Persuasion: the Agenda-Spin Model (Authors Press, 2022 ) Man and woman are the persuading animals. There is no overriding issue more important in most people's daily life, life's pleasures and all of political matters than persuasion. Many, if not most, matters are largely wholly related to persuasion, defined in this work on the Agenda-Spin theory, as the struggle of people to determine for their chosen audiences: 1. What we talk about and 2. What it means. Persuasion is not the only determinant in life, and there are some matters mostly outside of persuasive control, such as congenital illness, physical attacks, weather, death, etc. Even these, however, will have elements of choice and certainly vary in spin and/or interpretation. This work, unlike virtually every other work on this topic, examines persuasion as within the power of the persuader, not as the result of inexorable demands of reality, except in the cases listed above.


The Only Authentic Book of Persuasion

The Only Authentic Book of Persuasion

Author: Richard E. Vatz

Publisher:

Published: 2022-10-14

Total Pages: 0

ISBN-13: 9781643147680

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The Only Authentic of Persuasion: the Agenda-Spin Model (Authors Press, 2022 )Man and woman are the persuading animals.There is no overriding issue more important in most people's daily life, life's pleasures and all of political matters than persuasion.Many, if not most, matters are largely wholly related to persuasion, defined in this work on the Agenda-Spin theory, as the struggle of people to determine for their chosen audiences: 1. What we talk about and 2. What it means.Persuasion is not the only determinant in life, and there are some matters mostly outside of persuasive control, such as congenital illness, physical attacks, weather, death, etc. Even these, however, will have elements of choice and certainly vary in spin and/or interpretation.This work, unlike virtually every other work on this topic, examines persuasion as within the power of the persuader, not as the result of inexorable demands of reality, except in the cases listed above.