It's all here... The information YOU need to add these valuable, cash-generating tools to your Internet Marketing arsenal. Just minutes from now you'll have downloaded your copy and be discovering the pages that reveal how to: Chose the Right Platform for Success! Use Teleseminars To Build Massive Lists! Hold The Event On The Right Day! Get People To Register For Your Event! Use Them To Profit From Your Own Products! Use Them To Profit From Affiliate Products! Turn Your Events Into Cash-Generating Products!
A simple four-step process for delivering winning presentations Mastering Presentations explains how entrepreneurs and small business owners can use guest speaking opportunities to generate rapport with audiences in order to foster business relationships with these audiences. The book provides a simple four-step process for giving presentations that helps eliminate the butterflies and increase self-confidence. It offers tips such as the 10 speaking venues that can generate more clients and credibility, an easy way to improve your memory that will help you present more confidently, a simple, but powerful process to design your presentation in 15-minutes (or less), and more. Explains how and why speaking to groups is a quick and easy way to generate positive, word-of-mouth advertising for your company Lists PowerPoint mistakes that will kill your chances of success and how to avoid them Offers tips on how to lead fearless question and answer sessions The energy and enthusiasm of a great presentation is contagious, and public speaking is a great way to channel this energy and generate a loyal following.
Laptops, smart phones, and tablet PCs have made today’s business owner more mobile than ever, but life on the go also makes it more difficult to stay organized, be productive, and focus on promoting one’s business. 30 Days to Virtual Productivity Success is the busy business owner’s guide for getting more done with less time, making productive contacts online, and using the power of the Internet to turn productivity into profits. It’s an easy-to-read, quick-to-implement resource to maximize time and effort. Author Gail Z. Martin has a 26-year marketing career with extensive experience in virtual and traditional promotion. Her unrelenting travel schedule has made her a whiz at managing her personal and professional life with online productivity tools. Using a short chapter/quick exercise format, 30 Days to Virtual Productivity Success introduces you to the 30 Day Results System. Thus armed, you’ll discover a wide variety of online and mobile programs and applications to boost productivity and increase visibility. 30 Days to Virtual Productivity Success is a perfect next step for those who have read the first two 30 Day Results Guide books, but it is an easily accessible and a powerful tool for those just discovering the series.
Get well on your way to business success Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now! Get UK-specific advice on structuring and launching your own business Learn the most effective methods of marketing, virtually and otherwise Keep your books in order and find success in your first year of business Write a stellar business plan and hire good people to keep your business going This book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.
Get the gift of gab. In this guide, readers will find indispensable information on how to pursue public speaking as a full- or part-time career. Written by a 30-year veteran public speaker and bureau chief, this book shares details, advice, and insider tips on how to prosper in this highly competitive and lucrative field. • Expert author in a rapidly growing field • Contains inside tips on every aspect of speaking professionally • Clear and practical information about how to set up a professional speaker’s business and promote it • Suggestions for extra goods and services for additional revenue • Features event planning and organizing strategies and instructive anecdotes from the field
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren’t a celebrity or a world-known author, it is up to you to create that relationship. Finally, here’s a book that tells you how to develop a greater rapport with your readers, and thus SELL MORE BOOKS through more effective live presentations, well-attended book signings, successful book festival experiences, and more personalized social media techniques. Learn how to get speaking gigs at conferences and how to land and more expertly handle radio, TV, and Internet interviews. This book will teach you how to: · Find and create speaking opportunities at appropriate venues · Handle yourself skillfully in front of an audience · Eliminate your noodle knees · Improve your speaking skills · Improve and protect your speaking voice · Come up with speech topics for fiction and nonfiction books · Organize workshops and present them on your own · Get publicity for your presentations · Land speaking gigs at conferences · Form a bond with audience members · Write a pitch letter and press release · Create better handouts and use them more effectively · Develop better communication skills · Attract more people to your book signings · Sell more books at book festivals If you’re ready to take your book promotion to the next level, this thorough guide is for you!
Business growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. LEAP! 101 Ways to Grow Your Business is loaded with practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. LEAP! is divided into four sections: Leverage, Execute, Accelerate, Prosper; you will learn how to: — Develop a business growth action plan. — Automate your business. — Locate business capital. — Identify powerful marketing strategies. — Harness the power of the Internet. — Attract the media and gain valuable exposure. — Boost profits by innovating. — Protect your time so you can enjoy your life. —Also included are inspiring interviews with successful business owners who have made the LEAP to real business growth, along with advice from dozens of industry experts. Whether you implement just a few strategies from this comprehensive guide or all of them, the results are sure to be extraordinary. Are you ready to LEAP?
Praise for Professional Services Marketing "This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading." —David Maister, author of Managing the Professional Service Firm "Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" —Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain "It's no longer sufficient to be a good 'expert for hire'—you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." —Andrew Sobel, coauthor of Clients for Life "Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" —R. Granville Loar, Executive Director, Association for Accounting Marketing "This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." —Josh Lee, Partner, Monitor Group "Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." —Kevin McMurdo, Chief Marketing Officer, Perkins Coie "Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" —Paul Dunay, Global Director of Integrated Marketing, BearingPoint
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
