Technical Marketing Communication
Technical Marketing Communication

Author: Emil B. Towner

Publisher: Business Expert Press

Published: 2016-04-15

Total Pages: 151

ISBN-13: 1631572679

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Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comÂmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The Òbenefit of the benefitÓ to tell a marketing story; 3 ÒAsÓ every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, you'll be prepared for every asÂpect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.

Technical Marketing Communication
Technical Marketing Communication

Author: Emil B. Towner

Publisher: Business Expert Press

Published: 2023-03-07

Total Pages: 169

ISBN-13: 1637424353

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This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers: Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback. Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training. Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately. After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author: Dadwal, Sumesh Singh

Publisher: IGI Global

Published: 2019-11-15

Total Pages: 532

ISBN-13: 1799801330

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Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Designing Technical and Professional Communication
Designing Technical and Professional Communication

Author: Deborah C. Andrews

Publisher: Routledge

Published: 2021-11-25

Total Pages: 428

ISBN-13: 1000470407

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This concise and flexible core textbook integrates a design thinking approach, rhetorical strategies, and a global perspective to help students succeed as technical and professional communicators in today’s multimodal, mobile, and global community. Design thinking and good communication practices are rooted in empathy and human values. The integrated approach fosters students' ability to address the complex problems they will face in their careers, where they will collaborate with people who present diverse expertise, cultures, languages, and values. This book introduces the knowledge and skills as well as agile activities that help students communicate on projects within local and global communities. Parts 1 and 2 introduce the strategies for design thinking, audience analysis, communicating ethically, collaborating professionally, and managing projects to define problems and implement solutions. In Parts 3 and 4, students learn to compose content in text and visuals. They learn to structure and deliver content by choosing the right genre and selecting effectively from the communication options available in today's multimodal environment. Designing Technical and Professional Communication serves as a flexible core textbook for technical and professional communication courses. An instructor’s manual containing exercises, sample syllabus, and guidance for teaching in a variety of settings is available online at www.routledge.com/9780367549602.

Solving Problems in Technical Communication
Solving Problems in Technical Communication

Author: Johndan Johnson-Eilola

Publisher: University of Chicago Press

Published: 2012-12-26

Total Pages: 531

ISBN-13: 0226924084

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The field of technical communication is rapidly expanding in both the academic world and the private sector, yet a problematic divide remains between theory and practice. Here Stuart A. Selber and Johndan Johnson-Eilola, both respected scholars and teachers of technical communication, effectively bridge that gap. Solving Problems in Technical Communication collects the latest research and theory in the field and applies it to real-world problems faced by practitioners—problems involving ethics, intercultural communication, new media, and other areas that determine the boundaries of the discipline. The book is structured in four parts, offering an overview of the field, situating it historically and culturally, reviewing various theoretical approaches to technical communication, and examining how the field can be advanced by drawing on diverse perspectives. Timely, informed, and practical, Solving Problems in Technical Communication will be an essential tool for undergraduates and graduate students as they begin the transition from classroom to career.

The Digital Role-Playing Game and Technical Communication
The Digital Role-Playing Game and Technical Communication

Author: Daniel Reardon

Publisher: Bloomsbury Publishing USA

Published: 2021-04-22

Total Pages: 315

ISBN-13: 1501352555

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With annual gross sales surpassing 100 billion U.S. dollars each of the last two years, the digital games industry may one day challenge theatrical-release movies as the highest-grossing entertainment media in the world. In their examination of the tremendous cultural influence of digital games, Daniel Reardon and David Wright analyze three companies that have shaped the industry: Bethesda, located in Rockville, Maryland, USA; BioWare in Edmonton, Alberta, Canada; and CD Projekt Red in Warsaw, Poland. Each company has used social media and technical content in the games to promote players' belief that players control the companies' game narratives. The result has been at times explosive, as empowered players often attempted to co-op the creative processes of games through discussion board forum demands, fund-raising campaigns to persuade companies to change or add game content, and modifications (“modding”) of the games through fan-created downloads. The result has changed the way we understand the interactive nature of digital games and the power of fan culture to shape those games.

Communication Practices in Engineering, Manufacturing, and Research for Food and Water Safety
Communication Practices in Engineering, Manufacturing, and Research for Food and Water Safety

Author: David Wright

Publisher: John Wiley & Sons

Published: 2015-08-19

Total Pages: 214

ISBN-13: 1119084326

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This book demonstrates some of the ways in which communication and developing technologies can improve global food and water safety by providing a historical background on outbreaks and public resistance, as well as generating interest in youth and potential professionals in the field History of muckraking in the food industry Case study on groundwater regulation Interviews with members of the beef industry and livestock market owners

International Technical Communication
International Technical Communication

Author: Nancy L. Hoft

Publisher:

Published: 1995-05

Total Pages: 410

ISBN-13:

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A complete guide to planning, writing and designing documentation for distribution to an international audience. Shows publication departments and design teams how to create one document for world-wide distribution; covers all forms of documentation; carefully describes the do's and taboos of page layout, color, example choices and much more.

Principles of Integrated Marketing Communications
Principles of Integrated Marketing Communications

Author: Lawrence Ang

Publisher: Cambridge University Press

Published: 2021-02-23

Total Pages: 529

ISBN-13: 1108571514

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Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

The Strategic Communication Imperative
The Strategic Communication Imperative

Author: James Mahoney

Publisher: Routledge

Published: 2021-12-30

Total Pages: 194

ISBN-13: 1000522091

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This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.