Talk, Inc.
Talk, Inc.

Author: Boris Groysberg

Publisher: Harvard Business Press

Published: 2012-05-29

Total Pages: 256

ISBN-13: 1422183998

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Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership—from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional—in short, more conversational.

Talking Business: Making Communication Work
Talking Business: Making Communication Work

Author: David Clutterbuck

Publisher: Routledge

Published: 2012-06-14

Total Pages: 242

ISBN-13: 1136360204

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Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. 'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters.

Good Business
Good Business

Author: Bill Novelli

Publisher: JHU Press

Published: 2021-02-02

Total Pages: 389

ISBN-13: 1421440431

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An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.

Brand Famous
Brand Famous

Author: Linzi Boyd

Publisher: John Wiley & Sons

Published: 2014-10-14

Total Pages: 214

ISBN-13: 0857084917

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"This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' brand building approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love" —Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame" —Simon Jobson, Global Marketing Director, Dr. Martens

Talk Normal
Talk Normal

Author: Tim Phillips

Publisher: Kogan Page Publishers

Published: 2011-09-03

Total Pages: 184

ISBN-13: 0749463651

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Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

Let Me Get My Coffee! Then We'll Talk Business And The Lessons I Learned as an Entrepreneur
Let Me Get My Coffee! Then We'll Talk Business And The Lessons I Learned as an Entrepreneur

Author: Wendy D. Steele

Publisher: BluePrint Publishing Group

Published: 2019-02-28

Total Pages: 154

ISBN-13: 1732712212

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Let Me Get My Coffee! Then We’ll Talk Business And the Lessons I Learned as an Entrepreneur Don’t like your job? Start your own business! You are so good at that! You should start your own business! Stop slaving away 60-70 hours a week for them and start your own business! We hear something like this nearly every day. On the job, in church, and from family and friends. Today, there are more entrepreneurial programs popping up in colleges across the nation and experts everywhere telling you to just do it! You probably know a few people who at least have side hustles or a small business. They’re generally easy to start, but running and growing a business is whole different story! It’s not easy, but it can be very rewarding. Is it for you? Can you weather-the-storm to stay in business. What does it take to make a decent living and not throw in the towel? Let Me Get My Coffee! Then We’ll Talk Business is not about choosing your legal structure, writing the business plan, raising capital or bank financing. There are tons of books out there on this already. This book is about how I started my latest venture—Blue Print Resumes & Consulting, what I did wrong and what I did right to generate six-figure revenues, stayed in business during the most difficult times, and continue to make a great living 14 years and counting! I talk about: · Visualizing · How I Started with Just $500 and Grew to Multiple Locations Around the U.S. · How I Handled Down Times · Mistakes I Made with Advertising · Choosing the Right Clients to Work With · Growing Pains And More! Let Me Get My Coffee! Is the first book in my coffee talk series. If you’re a startup or an aspiring business owner, just let me get my coffee and I will give you an idea of some of the hurdles you may have to face and how to keep pushing through adversity. From my lessons learned, you’ll read how to be profitable and keep the lights on! Wendy Steele is the founder of BluePrint Resumes & Consulting located in Atlanta, GA. With multiple offices throughout the U.S. Since 2005, she has experienced nearly all aspects of what it’s like to start and run a small business, and is now on a journey to share her knowledge with you. For more information visit: wendydsteele.com or: wendyknows.net—a blog on what she knows about business and careers. To learn about BluePrint Resumes & Consulting visit: blueprintresumes.com.

Let's Talk Business
Let's Talk Business

Author: Jason M. Fields

Publisher: AuthorHouse

Published: 2016-02-29

Total Pages: 75

ISBN-13: 1504977467

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The book was written out of Jason's passion to want more students and individuals to learn to become entrepreneurs. Jason believes that the African American community can change its paradigms by learning to become financially independent.

Academic Entrepreneurship and Community Engagement
Academic Entrepreneurship and Community Engagement

Author: Bruce R. Kingma

Publisher: Edward Elgar Publishing

Published: 2011-01-01

Total Pages: 169

ISBN-13: 0857936409

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This poignant study presents a collection of research on entrepreneurship and community engagement. The context of this book is Syracuse University's award winning model of Scholarship in Action with its emphasis on sustainable campus-community entrepreneurial partnerships and its resultant 'Syracuse Miracle's the transformation that has occurred in the Central New York community thanks to the university's partnership with the community to drive social, environmental, and economic development. Broken into three engaging sections, this book introduces appraisals of technology entrepreneurship and community engagement; community engagement and entrepreneurship; and entrepreneurship, engagement, and new models of education. The first section includes chapters that focus on successful corporate university partnerships, programs to champion student technology companies, and new models for supporting technology transfer. Section two concentrates on topics including transforming a community law clinic to aid community entrepreneurs, supporting successful entrepreneurs in distressed communities, and engineering a community newspaper in partnership with local residents. The final section includes analyses of services for entrepreneurs with disabilities and an innovative program that connects university students to provide assistance, factors that contribute to innovation and entrepreneurship among adults, and a new entrepreneurial program that provides teacher education.

Talking Sustainability in the Boardroom
Talking Sustainability in the Boardroom

Author: Heiko Spitzeck

Publisher: Routledge

Published: 2018-07-16

Total Pages: 107

ISBN-13: 1351024884

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A Global CEO study by Accenture and the UN Global Compact has shown that 94% of CEOs think that their board should discuss sustainability. And yet there is a real danger that boards are not living up to expectations on sustainability, paying lip-service to the concept rather than fully embedding social and environmental issues into their strategies and operations. Talking Sustainability in the Boardroom sets out why this is the case, identifies the obstacles, and then explains the opportunities for the long-term performance of the organisation that can arise through focusing on social and environmental issues. Written by two leading specialists in sustainability who have significant experience of working directly with boards, this book presents a very practical framework for embedding sustainability into board conversations and strategies. Steps include identifying and prioritising the social and environmental issues that are most pertinent to the organisation and will have the biggest impact on business, presenting the competences and skills to enable this, guidance on how to structure board meetings to ensure that these conversations truly take place, and the development of action plans and tools for measurement.