Survey of State Tourism Offices' Advertising Evaluation Methods
Author: Janet L. Turner
Publisher:
Published: 1987
Total Pages: 54
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: Janet L. Turner
Publisher:
Published: 1987
Total Pages: 54
ISBN-13:
DOWNLOAD EBOOKAuthor: Janet L. Turner
Publisher:
Published: 1987
Total Pages: 14
ISBN-13:
DOWNLOAD EBOOKAuthor: California State Library
Publisher:
Published: 1987
Total Pages: 880
ISBN-13:
DOWNLOAD EBOOKAuthor: Harold Heinle Pritchett
Publisher:
Published: 1973
Total Pages: 162
ISBN-13:
DOWNLOAD EBOOKAuthor: Traffic Audit Bureau
Publisher:
Published: 1947
Total Pages: 39
ISBN-13:
DOWNLOAD EBOOKAuthor: Traffic Audit Bureau (New York, N.Y.)
Publisher:
Published: 1947
Total Pages: 272
ISBN-13:
DOWNLOAD EBOOKAuthor: Adeel Ahmed
Publisher:
Published: 2010
Total Pages: 30
ISBN-13:
DOWNLOAD EBOOKAuthor: Lorenzo Cantoni
Publisher: Springer Science & Business Media
Published: 2013-11-18
Total Pages: 580
ISBN-13: 3642363091
DOWNLOAD EBOOKThe papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers the most significant topics within the study field of electronic tourism and addresses both, academics and practitioners interested in the latest advances in the electronic travel and tourism domain.
Author: Zheng Gu
Publisher: Routledge
Published: 2014-01-27
Total Pages: 127
ISBN-13: 1317708628
DOWNLOAD EBOOKFind out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency. Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA’s strengths, weaknesses, and its potential in the operating environment. With Management Science Applications in Tourism and Hospitality, you’ll be able to: utilize destination benchmarking perform multiunit restaurant productivity assessments using DEA conduct hotel labor productivity assessments using DEA measure and benchmark productivity in the hotel sector using DEA model tourism demand use an improved extrapolative hotel room occupancy rate forecasting technique forecast short-term planning and management for a casino buffet restaurant apply city perception analysis (CPA) for destination positioning decisions This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.