Survey of Buying Power and Media Markets, 2000
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Published: 2000
Total Pages: 0
ISBN-13: 9789990725247
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Published: 2000
Total Pages: 0
ISBN-13: 9789990725247
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Published: 2004
Total Pages: 180
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Published: 2005
Total Pages: 188
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DOWNLOAD EBOOKIncludes advertising matter.
Author: Organisation for Economic Co-operation and Development. Committee of Experts on Restrictive Business Practices
Publisher: Organisation for Economic Co-operation and Development ; [Washington, D.C. : available from OECD Publications and Information Center]
Published: 1981
Total Pages: 186
ISBN-13:
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Published: 1980
Total Pages: 840
ISBN-13:
DOWNLOAD EBOOKAuthor: Ann Hollifield
Publisher: Routledge
Published: 2015-08-11
Total Pages: 440
ISBN-13: 1317458532
DOWNLOAD EBOOKMedia Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
Author: Rajagopal
Publisher: Vikas Publishing House
Published: 2009-11-01
Total Pages: 533
ISBN-13: 8125918566
DOWNLOAD EBOOKThe Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv
Author:
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Published: 1962
Total Pages: 512
ISBN-13:
DOWNLOAD EBOOKAuthor: Michael R. Oppenheim
Publisher: Routledge
Published: 2013-10-31
Total Pages: 367
ISBN-13: 113518559X
DOWNLOAD EBOOKHelp your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author: James Woy
Publisher: Gale Cengage
Published: 2001-09
Total Pages: 1232
ISBN-13:
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