Are you superstitious? Do you have a lucky item that you feel if you don’t have with you, you won’t be lucky? Super Jock Rock does….it’s his lucky socks. Super Jock Rock is a baseball player that wears a pair of lucky socks that he believes helps him win baseball games. But when the socks start to get smelly and too worn to wear – what will happen to his luck?
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
One October morning, high school junior Bryan Dennison wakes up a different person—helpful, generous, and chivalrous—a person whose new admirable qualities he doesn’t recognize. Stranger still is the urge to tie a red sheet around his neck like a cape. Bryan soon realizes this compulsion to wear a red cape is accompanied by more unusual behavior. He can’t hold back from retrieving kittens from tall trees, helping little old ladies cross busy streets, and defending innocence anywhere he finds it. Shockingly, at school, he realizes he used to be a bully. He’s attracted to the former victim of his bullying, Scott Beckett, though he has no memory of Scott from before “the change.” Where he’d been lazy in academics, overly aggressive in sports, and socially insecure, he’s a new person. And although he can recall behaving egotistically, he cannot remember his motivations. Everyone, from his mother to his teachers to his “superjock” former pals, is shocked by his dramatic transformation. However, Scott Beckett is not impressed by Bryan’s newfound virtue. And convincing Scott he’s genuinely changed and improved, hopefully gaining Scott’s trust and maybe even his love, becomes Bryan’s obsession. With a foreword by C. Kennedy
Expressions that are identified as slang are often some type of entertaining wordplay. Colloquial expressions are usually considered as being direct or quaint. Slang and colloquial expressions come in different forms: single words, simple phrases, complete sentences, and are used in different functions: noun, verb, adjective, adverb. They make up a large part of American communication in the media and in informal conversation. The entries in this dictionary come from many sources: films and television have provided much of the jargon of crime and law enforcement; college campuses offer expressions that have stood the test of trendiness and are now part of standard American English ... Alternative and telated definitions and usages, as well as the word or phrase function are provided in the A-to-Z section ...
Fun to read and packed with information, this contemporary dictionary of American slang includes terms that are likely to be heard in movies, on television, in the streets, and on college campuses.
EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
