Visualization in Landscape and Environmental Planning
Visualization in Landscape and Environmental Planning

Author: Ian Bishop

Publisher: Taylor & Francis

Published: 2005-05-10

Total Pages: 348

ISBN-13: 1134406452

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This major reference presents the challenges, issues and directions of computer-based visualization of the natural and built environment and the role of such visualization in landscape and environmental planning. It offers a uniquely systematic approach to the potential of visualization and the writers are acknowledged experts in their field of specialization. Case studies are presented to illustrate many aspects of landscape management including forestry, agriculture, ecology, mining and urban development.

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Visualization in Landscape and Environmental Planning
Visualization in Landscape and Environmental Planning

Author: Ian Bishop

Publisher: Taylor & Francis

Published: 2005-05-10

Total Pages: 310

ISBN-13: 1134406460

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An overview of issues involved in visualization technologies used in landscape and environmental planning. Covers a classification of the technology as well as a number of specialized applications across agricultural, industrial and urban planning.

The Obamas
The Obamas

Author: Jodi Kantor

Publisher: Little, Brown

Published: 2012-01-10

Total Pages: 276

ISBN-13: 031619347X

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Award-winning reporter Jodi Kantor takes readers deep inside the White House in an "insightful and evocative" portrait of Barack and Michelle Obama (Chicago Tribune) that will surprise even readers who thought they knew the two icons. When Barack Obama won the 2008 presidential election, he also won a long-running debate with his wife Michelle. Contrary to her fears, politics now seemed like a worthwhile, even noble pursuit. Together they planned a White House life that would be as normal and sane as possible. Then they moved in. In the Obamas, Jodi Kantor takes us deep inside the White House as they try to grapple with their new roles, change the country, raise children, maintain friendships, and figure out what it means to be the first black President and First Lady. The Obamas is filled with riveting detail and insight into their partnership, emotions and personalities, and written with a keen eye for the ironies of public life.