Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Combining classical scenario thinking (the gentle art of perception) with the analytical power of big data and artificial intelligence, Real Time Strategy presents the decision making of the future which enables decision makers to develop dynamic strategies, monitor their validity, and react faster.
This essay sheds light on how to become a professional Super Smash Bros. Ultimate player, explicates how to be highly successful as a professional Super Smash Bros. Ultimate player, and elucidates how to earn revenue as a Super Smash Bros. Ultimate player. Albeit ineffably cumbersome, it is viably possible to become a professional Super Smash Bros. Ultimate player in the digital era. Becoming a professional Super Smash Bros. Ultimate player is an eminently expensive undertaking to undergone, especially since being able to play Super Smash Bros. Ultimate and record your Super Smash Bros. Ultimate matches can easily cost over $1000 even if you already own a PC and already have a broadband internet connection. Buying a a Nintendo Switch console, a Nintendo Switch Gamecube Controller, a Nintendo Switch Gamecube Controller adapter, a Nintendo Switch Pro Controller, a microSD card, an HDMI video capture card, an HDMI monitor, an HDMI cable, the Super Smash Bros Ultimate video game, the downloadable content for the Super Smash Bros Ultimate video game, and a Nintendo Switch Online membership can easily cost you well over $1000 even if you already own a PC and already have a broadband internet connection. Becoming a professional Super Smash Bros. Ultimate is a cost prohibitive undertaking that a poor person cannot afford to pursue if he cannot afford to buy the necessary resources to even be able to commence playing the Super Smash Bros Ultimate video game. Super Smash Bros. Ultimate is unequivocally an expensive video game just to be able to dabble into playing. It is far more expensive to purchase the entire Super Smash Bros. Ultimate video game than it is to purchase most Nintendo Switch video games. Purchasing all of the downloadable characters for the Super Smash Bros. Ultimate video game can cost over $100. The downloadable characters for Super Smash Bros Ultimate are pay to unlock characters and are not available as free to unlock characters for people who have already paid a steep premium price to purchase Super Smash Bros Ultimate . Super Smash Bros Ultimate can only be played via the Nintendo Switch and is not accessible on other video game consoles nor on the PC. A prospective professional Super Smash Bros. Ultimate player will need to be able to earmark a substantial amount of time into playing Super Smash Bros. Ultimate to be able to compete at the Super Smash Bros. Ultimate meta-game level and will also need to be able to generate a substantial amount of revenue from playing Super Smash Bros. Ultimate in order to be able to afford to be able to play Super Smash Bros. Ultimate on a full time basis. Working a real private sector employee job based on voluntary demand will profusely drain your sacrosanct time and thereby preclude you from becoming adept enough to be able to compete on par with professional Super Smash Bros. Ultimate players who do not have to work an employee job and who are able to able to afford to be able to play Super Smash Bros. Ultimate on a full time basis. Professional Super Smash Bros. Ultimate players are able to able to afford to be able to play Super Smash Bros. Ultimate on a full time basis since they have attain lucrative careers from playing Super Smash Bros. Ultimate at the meta-game level and from producing Super Smash Bros. Ultimate content. A Professional Super Smash Bros. Ultimate player’s earnings potential is not entirely tether to his performance in Super Smash Bros. Ultimate tournaments Professional Super Smash Bros. Ultimate players are acutely aware of the grave issues appertaining to working real private sector employee jobs based on voluntary demand. Much to the dismay of people who work real private sector employee jobs based on voluntary demand, most real private sector employee jobs based on voluntary demand are deemed to be dead end, highly time consuming, debilitating, minimum wage, dispiriting, unfulfilling, undesirable, harrowing, distressful, brutally wretched, ineffably agonizing jobs that not only drain almost all of your sacrosanct time and that do not pay anything close to 1/4 of a subsistence wage for affording housing, but are jobs that also induce chronic stress, chronic fatigue, chronic burnout, an undermined well-being, and poor health.
In a world torn by political strife, mediation and conflict resolution offer hope for global stability. This timely book examines the peace processes in Northern Ireland, where a peace negotiation has been enacted, and the Middle East, a region still in need of peace. Beginning with a review of the literature and theory relevant to peace and conflict studies, the text offers clear, nuanced explanations of the Northern Ireland process, including how it was saved, and the Oslo peace process of the Middle East. Lessons are drawn from both situations, offering guidance for mediators, activists, and leaders dealing with ongoing ethnic or national conflicts.
A comparative study of the political systems of North and South Korea under the sponsorship of different foreign powers, through the efforts of different leadership groups, from the moment of collapse of the Japanese colonial regime in 1945 to 1972. In comparing the developments in the two Koreas, the author is especially concerned with the role played by political leaders, the contrasting uses of political tools, the relative influence played by various factors both within and without the society, and the contrasting processes of consolidation of power by the newly established political elites and the institutionalization of two distinct systems.
In this inspiring book of personal insight and sound advice, veteran scientist Carl J. Sindermann gives an insider's look at the competitive world of science and reveals the best strategies for attaining prominence and success. Taking apart the many different roles scientists must play during their careers, Sindermann compares common mistakes scientists make with what the best strategists do-whether they are publishing papers, presenting data, chairing meetings, or coping with government or academic bureaucracy. In the end, he maintains, well-honed interpersonal skills, a savvy eye on one's competitors, and excellent science are the keys to a satisfying and successful career.
JON BISHOP IS ABOUT TO BECOME THE SOUP-OF-THE-DAY! Shackled, caged, and guarded, Jon must find a way out of the caves very soon, or die. The bad news? No human has ever escaped from the demon world. The good news? There is no good news. READ WITH CAUTION
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.
‘. . .nothing is permanent, like water in the river . . . When you let go of the past, new opportunities surface and fresh possibilities emerge.’ Being one of the most sought-after employees at the Eunited Bank, Siddharth is confident that nobody can take away his job. But it comes as a bolt from the blue when he is fired from his position of a portfolio manager. Directionless, Siddharth leaves everything and goes on a journey of self-realization and discovery that will transform his life forever. By the Flowing River, is a story of bouncing back from a sudden crisis and charting a path for a new life.
"The Dynamics of Political Communication blends the drama, excitement, and chaos of politics with the extensive body of social science research that maps in detail the role of the communication media in our political life." —Maxwell McCombs, University of Texas at Austin "The effortlessness and accessibility with which this text walks the reader through theories, current examples and exercises will also make it a very popular textbook for undergraduate courses. I look forward to assigning it in my classes." —Dietram A. Scheufele, University of Wisconsin-Madison "Written in an easily accessible style and filled with timely and interesting examples, this textbook would be a first-rate addition to any introductory course on the topic." —Gadi Wolfsfeld, Author of Making Sense of Media and Politics: Five Principles in Political Communication "...an engaging and timely analysis of the central role of media in American politics. ... The book provides multiple perspectives to stimulate critical thought and reflection." —Ann N. Crigler, University of Southern California "Perloff has offered a systematic overview of the topic that allows us to make sense of the chaotic communication environment we are enveloped within. ... A must-read for anyone looking to introduce themselves to this important research area." —R. Lance Holbert, The Ohio State University ? What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals??The Dynamics of Political Communication: Media and Politics in a Digital Age?explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the discipline. He examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication. The text’s companion website provides expanded resources for students as well as materials for instructors to use in the classroom. The Dynamics of Political Communication?immerses readers in contemporary events through its coverage of online campaigning, effects of negative advertising, issues of gender bias in campaign politics, and image-management strategies in the 2012 campaign. It will prepare you to survey the current political landscape with a more critical eye, and encourage a greater understanding of the challenges and occurrences presented in this constantly evolving field.
