This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students′ analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.
The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity—a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
'Marketing Logistics' has a practical managerial focus as well as drawing upon current research and the experience of firms worldwide, using numerous mini-cases throughout to illustrate the key messages in each chapter.
Master Windows 10 installation and configuration, including new technologies The MCSA Windows 10 Study Guide is the only comprehensive resource you'll need to prepare for Exam 70-698. You'll find expert coverage of 100% of all exam objectives led by expert Microsoft MVP, William Panek. Quickly master the concepts and processes involved in Windows 10 installation and configuration. The Sybex superior study tools and online learning environment include: system requirements, devices, core services, networking, storage, data access and usage, maintenance, updates, data recovery, and more. Real-world scenarios bring on the job experience while hands-on exercises provide practical instruction on critical techniques, and the Sybex online learning environment gives you access to electronic flashcards for last minute review, an assessment test, and bonus practice exams so you can be confident on exam day. Exam 70-698 is the first of two exams for the MCSA certification. Addressing local and desktop deployments, these topics form the foundation of what's to come. This Sybex Study Guide gives you the tools you need along with expert content so you can build the essential knowledge base and master the ley concepts. Clarify processes with hands-on exercises Identify knowledge gaps through chapter review questions Test your understanding with online bonus practice exams and more With a 90-percent market share, Windows is the world's number-one desktop OS. While it may look similar to Windows 8, Windows 10 includes a number of enhanced features that specialists need to know, and MCSA candidates must be able to demonstrate a clear understanding of how to work with these new technologies. MCSA Windows 10 Study Guide: Exam 70-698 is your complete guide to Windows 10 installation and configuration, with expert instruction and practical exam preparation.
This unique book on super-resolution microscopy techniques presents comparative, in-depth analyses of the strengths and weaknesses of the individual approaches. It was written for non-experts who need to understand the principles of super-resolution or who wish to use recently commercialized instruments as well as for professionals who plan to realize novel microscopic devices. Explaining the practical requirements in terms of hardware, software and sample preparation, the book offers a wealth of hands-on tips and practical tricks to get a setup running, provides invaluable help and support for successful data acquisition and specific advice in the context of data analysis and visualization. Furthermore, it addresses a wide array of transdisciplinary fields of applications. The author begins by outlining the joint efforts that have led to achieving super-resolution microscopy combining advances in single-molecule photo-physics, fluorophore design and fluorescent labeling, instrument design and software development. The following chapters depict and compare current main standard techniques such as structured illumination microscopy, single-molecule localization, stimulated emission depletion microscopy and multi-scale imaging including light-sheet and expansion microscopy. For each individual approach the experimental setups are introduced, the imaging protocols are provided and the various applications illustrated. The book concludes with a discussion of future challenges addressing issues of routine applications and further commercialization of the available methods. Guiding users in how to make choices for the design of their own experiments from scratch to promising application, this one-stop resource is intended for researchers in the applied sciences, from chemistry to biology and medicine to physics and engineering.
Through a play of Light its codified properties project out to create layer upon layer of fourfold complexity. Space, Time, Gravity, and Energy are perhaps the first layer of Light’s codified properties and emerge as fundamental to cosmic dynamics to-date. Fields such as the electromagnetic field form a second layer. Then quantum particles, atoms, cells, and all the complexity of Natural and Human history form subsequent layers, all the while continuing to materialize the inherent fourfold-richness inherent in Light. The fate of such a continued fourfold development leading to a foundation of super-matter now lies in our hands. The scales of a quantum-cosmic balance depend on the extent to which a continued and cohesive space-time-energy-gravity quantization, fueled by will and other human faculties becomes operative. Such quantization spurred by the need for functional-richness results in super-matter.
A comically oversimplified guide to writing books. This book will both entertain and inspire. If you enjoy comedy you will enjoy this book. A unique self-help book that will make you laugh. Animals, robots, science fiction, adventure, and love are all part of this book.
A comprehensive guide to the art and science of bioimaging data acquisition, processing and analysis Standard and Super-Resolution Bioimaging Data Analysis gets newcomers to bioimage data analysis quickly up to speed on the mathematics, statistics, computing hardware and acquisition technologies required to correctly process and document data. The past quarter century has seen remarkable progress in the field of light microscopy for biomedical science, with new imaging technologies coming on the market at an almost annual basis. Most of the data generated by these systems is image-based, and there is a significant increase in the content and throughput of these imaging systems. This, in turn, has resulted in a shift in the literature on biomedical research from descriptive to highly-quantitative. Standard and Super-Resolution Bioimaging Data Analysis satisfies the demand among students and research scientists for introductory guides to the tools for parsing and processing image data. Extremely well illustrated and including numerous examples, it clearly and accessibly explains what image data is and how to process and document it, as well as the current resources and standards in the field. A comprehensive guide to the tools for parsing and processing image data and the resources and industry standards for the biological and biomedical sciences Takes a practical approach to image analysis to assist scientists in ensuring scientific data are robust and reliable Covers fundamental principles in such a way as to give beginners a sound scientific base upon which to build Ideally suited for advanced students having only limited knowledge of the mathematics, statistics and computing required for image data analysis An entry-level text written for students and practitioners in the bioscience community, Standard and Super-Resolution Bioimaging Data Analysis de-mythologises the vast array of image analysis modalities which have come online over the past decade while schooling beginners in bioimaging principles, mathematics, technologies and standards.
