The new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.
The book that is the basis of the Science of Strategy Institute's on-line training program. This award-winning book ("Foreword Magazine's" Self-Help Book of the Year) offers our most detailed lessons of Sun Tzu's strategic methods. The book was designed as long series of short, easy-to-understand lessons for those who really want to understand the inner workings of human competition. Examples from modern business and every day life are used to illustrate what people do right and wrong in making strategic decisions.Each lesson is put into a format that frames each stanza of Sun Tzu's work as a specific strategic concept. Sun Tzu's non-intuitive approach to success is contrasted with our less successful instinctual reactions to competitive challenges. Below, we show you the table of contents, a list of the type of topics the lessons address, and a sample lesson from the book. Table of Contents Lesson Topics10 Using This Book15 Introduction: Sun Tzu's Basic Concepts Lessons 1-2116 Analysis Lessons 22-3839 Going to War Lessons 39-5358 Planning an Attack Lessons 54-6874 Positioning Lessons 69-8590 Momentum Lessons 86-104108 Weakness and Strength Lessons 105-124128 Armed Conflict Lessons 125-145150 Adaptability Lessons 146-159172 Armed March Lessons 160-193188 Field Position Lessons 194-220224 Types of Terrain Lessons 221-267252 Attacking with Fire Lessons 268-284300 Using Spies Lessons 285-306318 Glossary of Key Concepts342 Index of Art of War Topics348 Sample List of Lesson Topics: Emotion versus Strategy17 2: The Framework of Strategy18 3: The Goal of Strategy19 4: A Unique Position20 5: The Competitive Environment21 6: The Changing Times22 7: Competitive Success23 8: The Need for a Philosophy24 9: Advancing a Position25 10: The Source of Knowledge26 11: The Source of Opportunity27 12: Acting on Vision28 13: Positioning29 14: Attacks and Battles30 15: Moving through Opposition31 Sample Lesson Lesson 14: Attacks and Battles What is the difference between an attack, a battle, and conflict? A.Only conflict is inherently destructive. B.Only battle is inherently costly. C.Only attack is inherently aggressive. D.There is no difference. "You must avoid disasters from armed conflict." The Art of War 7:1.5 Answer: A. Only conflict is inherently destructive. In English, conflict, battle, and attack can be used interchangeably. However, Sun Tzu expresses these ideas as three distinct, though related, concepts critical to his strategic theory. The concept of attack is " gong." It means movement (" hang") into a new area. It doesn't necessarily-but can-mean meeting the enemy in battle or conflict with an opposing force. Attacks are the topic of chapter 3, Planning an Attack. The concept of battle is " zhan," which means meeting challenges or opponents but not necessarily conflict with them. We meet opponents when we have an advantage-when our opponents will back down, surrender, or come to an advantageous agreement. The final concept is " zheng," conflict. This is the destructive meeting of forces. Typically, we avoid conflict, but it is not always avoidable. This is the topic of chapter 7, Armed Conflict. So we have an array of ideas becoming progressively more costly. Movement ("hang") is the most general. Movement into new areas is attack ("gong"). Attacks that involve confrontation are battles ("zhan"). Battles that involve conflict are "zheng" .
The classic treatise on waging war has guided military tacticians to victory for more than 2,500 years. Super trader Dean Lundell now applies Sun Tzu's lessons to the art of investing--from designing a personal trading plan, to timely market moves, to gleaning data from a global information network.
The only translation that shows the original Chinese with a transliteration of each character side-by-side with the English sentence translation. Includes a glossary explaining Sun Tzu's definitions of the key Chinese concepts. There are many translations of The Art of War, but this is only truly accurate version written by America's leading expert on Sun Tzu's system. Winner of the Independent Publishers Book Award for the best Multicultural Nonfiction book of the year! Seven Ways Better Than All Other Translations! 1.More complete: Based on the complete compilation of all historical sources and academic research rather than on traditional fragmentary sources. 2. More accurate: Shows the original Chinese phrases (thousands of characters), individually translates each character (a transliteration), translates each phrase into an English sentence, and provides details of the key concepts that cannot be translated. 3.More concise: Its side-by-side format makes it impossible to add or subtract from the Chinese source or secretly add the translator's editorial opinions. All commentaries are clearly separated from the translation and text. 4.More authoritative: Translated by America's leading expert on Sun Tzu, who has written over two dozen books explaining the strategic concepts in the text. 5. More consistent: Eliminates the imprecise word choices that create the obvious internal contradictions so common in most other translations. 6. More balanced: Offers one English sentence for each Chinese phrase to preserve the balance of ideas in the original work. 7.More organized: Retains and numbers the original phrase groups to preserve the contextual relationships for easy study. You can compare this version to other translations and immediately see where other English translation depart from the original Chinese into the translators' own opinions and commentaries. This version won the award not just for being the best translation or the best book about Asian philosophy, but the best of all books in 2003 explaining another culture anywhere in the world. Reviews "Supremely Accurate bilingual edition...Each two-page spread features the translated lines into English on one side and the Chinese ideograms with their meanings on the other so that dedicated readers can readily understand the range of meaning in the original text...The definitive version of The Art of War for those English speakers who truly want to understand it..." June 2003, Wisconsin Bookwatch "The Best...internally consistent between the translated concepts and so shows a level of knowledge and detail that is not present in some other translations. As a translator, the author obviously sees the big picture...Gary Gagliardi is considered by many to be a leading expert in understanding and using the competitive methods embodied in Sun Tzu's treatise on the art of war." HAROLD MCFARLAND, editor, Reader's Preference Reviews, Midwest Book Review Contents: Preface: Award-Winning Translation9 Introduction: Sun Tzu's Basic Concepts17 1Analysis 31 2Going to War45 3Analyzing Attacks58 4Positioning69 5Momentum 81 6Weakness and Strength93 7Armed Conflict109 8Adaptability 123 9Armed March133 10Field Position153 11Types of Terrain171 12Attacking With Fire197 13Using Spies209 Glossary of Key Chinese Characters220 Index of Major Topics224 About the Translator and Author226 Art of War Books by Gary Gagliardi.227
Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.
The first complete translation of the ultimate Ninja manual—a comprehensive guide to the arts of the ninja, including espionage, warfare, assassination, and more In 1676, a ninja named Fujibayashi collected and combined information from the ninja clans of Iga—regarded to be the homeland of the ninja—and compiled it into an authoritative book. Known as The Bansenhukai, Fujibayashi's book has now been translated into English by the Historical Ninjutsu Research Team and is widely considered to be the ‘bible’ of ninjutsu, the arts of the ninja. The Book of Ninja begins with an in-depth introduction to the history of Fujibayashi's scripture. The teachings themselves, appealingly rendered in this translation, then take us into the secrets of guerrilla warfare and espionage. We learn how to become the ultimate spy, whether through a network of spies or by hiding in plain sight. Through the stealth and concealment tactics of night-time infiltration, through weapon and tool building skills, and through mission planning, we can learn much both about warfare and about adopting the right mindset for tackling our own inner and outer enemies. Adding to the mix for the spycraft lover, there are sections on capturing criminals, performing night raids, making secret codes and signs, and even techniques for predicting the weather, and using an esoteric Buddhist system of divination. An exciting and engaging tome of lost knowledge, The Book of Ninja is the final say in the world of the ninja and the ultimate classic for samurai and ninja enthusiasts alike.
This new book by best-selling author Cindy Trimm, The Art of War for Spiritual Battle will become the “go-to” manual for preparing Christians to have victory in today’s spiritual battles with the enemy through strategic spiritual warfare and powerful intercessory prayer.
One Hundred Young Americans is the first book to paint the full picture of youth culture in America today. Gorgeously photographed and meticulously researched, this year-long project represents photographer Michael Franzini's 30,000-mile journey in search of what it truly means to be a teenager in this hyper-connected, media-driven society. The book is packed with first-hand accounts of youth culture in America from 100 teenagers in 50 states. More than two hundred stunning images show every kind of teenager from every part of our nation, mirroring census data for gender, race, religion and sexual orientation and to strike a balance between urban, rural, suburban and small-town locations. Unlike previous generations, these young people have all grown up with unprecedented access to media and information, and their private lives are more public than ever before. You will read stories that will inspire, move, excite, and even anger you. Along this journey, you will meet people who share your experiences, who remind you of others, and who are unlike anyone you have ever met. You will meet every kind of teenager. The cheerleaders, football jocks, student body presidents, prom queens and other popular kids. The nerds, band geeks, gamers and other not-so-popular kids. Also the skaters, stoners, goths, punks, druggies and a lot of kids whose uniqueness defies labels. What they ultimately have in common is that they are struggling to find their identity and become independent. They are growing up. Prepare yourself. This is what it really means to be young in America today.
Poetry. In NOW WE ARE FRIENDS, Robert Fitterman takes on some of the prime features of our intensively-networked present the broad, continual scatter of personal information through blogs, databases, and social networking sites; and its (frequently uncomfortable) return as the stray filaments find their way back to us and "that me" trumps "me me" in other social contexts. NOW WE ARE FRIENDS blows these effects up to archival proportions, replacing the momentary slip (that terrible drunken photo) with raw scale by pulling together all findable traces of an identity online or the adventures of a name: "Ben Kessler," circa 9/2010. (With "Coda: Following Rob," by Steven Zultanski.)"
