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Author: Gerald A. Michaelson
Publisher: McGraw Hill Professional
Published: 2004
Total Pages: 260
ISBN-13: 9780071427319
DOWNLOAD EBOOKBattle-tested strategies for marketing your product or service to victory!
Author: Mark McNeilly
Publisher: OUP USA
Published: 2012-01-26
Total Pages: 343
ISBN-13: 0199782911
DOWNLOAD EBOOKMore than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author: Becky Sheetz-Runkle
Publisher: AMACOM
Published: 2014-06-11
Total Pages: 255
ISBN-13: 0814433820
DOWNLOAD EBOOKDefeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Author: Gerald A Michaelson
Publisher: Simon and Schuster
Published: 2010-04-18
Total Pages: 204
ISBN-13: 1440507082
DOWNLOAD EBOOKSeize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!
Author: Gerald A. Michaelson
Publisher: McGraw Hill Professional
Published: 2003-11-10
Total Pages: 250
ISBN-13: 9780071427302
DOWNLOAD EBOOKPacked with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.
Author: Hwi-chʻang Mun
Publisher: Cambridge University Press
Published: 2018-08-09
Total Pages: 335
ISBN-13: 1108470300
DOWNLOAD EBOOKA novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
Author: Mark McNeilly
Publisher: Oxford University Press, USA
Published: 2003
Total Pages: 348
ISBN-13: 9780195161083
DOWNLOAD EBOOKA biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.
Author: Gary Gagliardi
Publisher: Science of Strategy
Published: 2007-10
Total Pages: 192
ISBN-13: 1929194447
DOWNLOAD EBOOKThe new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.
Author: Gerald A Michaelson
Publisher: Simon and Schuster
Published: 2011-09-15
Total Pages: 465
ISBN-13: 1440528934
DOWNLOAD EBOOKBusiness today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage. More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene. With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today's business climate, you'll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both business and your personal life. Use this book to map a battle plan for victory!
Author: Al Ries
Publisher: McGraw Hill Professional
Published: 1997-11-22
Total Pages: 228
ISBN-13: 9780071371124
DOWNLOAD EBOOK"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
