Reality In Advertising
Reality In Advertising

Author: Rosser Reeves

Publisher: Lulu.com

Published: 2017-06-09

Total Pages: 123

ISBN-13: 1387028049

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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Adorno, Foucault and the Critique of the West
Adorno, Foucault and the Critique of the West

Author: Deborah Cook

Publisher: Verso Books

Published: 2018-11-27

Total Pages: 193

ISBN-13: 178873081X

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The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

A Guide to Metrics
A Guide to Metrics

Author: Terry L. Richardson

Publisher:

Published: 1978

Total Pages: 216

ISBN-13:

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The metric system of measurement is a comprehensive and important part of the international measuring system and is less complicated than the United States' measurement system. The hesitation of Americans in converting to metric system has been based on fear that they will not be able to learn or comprehend the system and the cost of transition. Since the metric Conversion Act of 1975, the public is being educated toward voluntary substitution of the International System of Units (SI). The text is designed to teach principles of the metric system and encourge application of the system through practical exercises. Basic understanding and measurement development, general conversion and the system's decimal base are covered.

Twitter Power
Twitter Power

Author: Joel Comm

Publisher: John Wiley & Sons

Published: 2009-03-03

Total Pages: 273

ISBN-13: 0470486074

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Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.