Concise Encyclopedia of Advertising
Concise Encyclopedia of Advertising

Author: Robert E Stevens

Publisher: Routledge

Published: 2014-01-02

Total Pages: 345

ISBN-13: 1317787307

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At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Mass Communications and Media Studies
Mass Communications and Media Studies

Author: Peyton Paxson

Publisher: Bloomsbury Publishing USA

Published: 2018-05-17

Total Pages: 337

ISBN-13: 1501329952

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Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Art and Merchandise in Keith Haring’s Pop Shop
Art and Merchandise in Keith Haring’s Pop Shop

Author: Amy Raffel

Publisher: Routledge

Published: 2020-12-30

Total Pages: 248

ISBN-13: 1000286940

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As one of the first academic monographs on Keith Haring, this book uses the Pop Shop, a previously overlooked enterprise, and artist merchandising as tools to reconsider the significance and legacy of Haring’s career as a whole. Haring developed an alternative approach to both the marketing and the social efficacy of art: he controlled the sales and distribution of his merchandise, while also promulgating his belief in accessibility and community activism. He proved that mass-produced objects can be used strategically to form a community and create social change. Furthermore, looking beyond the 1980s, into the 1990s and 2000s, Haring and his shop prefigured artists’ emerging, self-aware involvement with the mass media, and the art world’s growing dependence on marketing and commercialism. The book will be of interest to scholars or students studying art history, consumer culture, cultural studies, media studies, or market studies, as well as anyone with a curiosity about Haring and his work, the 1980s art scene in New York, the East Village, street art, art activism, and art merchandising.

Popular Mechanics
Popular Mechanics

Author:

Publisher:

Published: 1970-04

Total Pages: 234

ISBN-13:

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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Leading Effective Supply Chain Transformations
Leading Effective Supply Chain Transformations

Author: William B. Lee

Publisher: J. Ross Publishing

Published: 2010-02-15

Total Pages: 289

ISBN-13: 1932159916

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In most board rooms today, the pressure to continuously shrink the distance from gross revenue to net operating profit and consistently improve ROIC is acute. Many have realized and many more are beginning to realize that a well-integrated and managed supply chain is a major driver of continuously improving results. Advanced Supply Management Strategy and Execution makes the tie between competitive survival and supply chain leadership, maturity of process, and associated results. It clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not available in other books, that has been achieved by the select few. This unique, how to guide brings the opportunity within the sub-processes of procurement and supply management into focus and includes both the hard side and soft side of the continuous process transformation. The real-world concepts, deployment examples, and illustrations are practical and explained with precision for ease of understanding and are tailored for application to any business environment. This no-fluff book will put money in your company coffers.In most companies, the effort to improve supply chain results has been short lived, incomplete, or sub-optimized. The most common reason is the lack of a clear understanding of what they really need to do, specifically line of sight linkage of the enterprise in the transformation process efforts to customers and shareholders. Advanced Supply Management Strategy and Execution provides a credible integrated roadmap to extended supply chain and enterprise engagement, and sustained optimized competitive business results. It is a must read for executives, consultants and managers in all types of operations management roles, and is suitable for advanced academic courses as well.