Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
A strong Internet presence is an increasingly vital part of business success. Streetwise® eCommerce walks small business owners through the ins and outs of building a profitable, effective cyber strategy. Internet guru Aliza Risdahl shows readers how to: * Tailor an Internet program to an overall business plan * Create and manage an e-mail list * Design a Web site * Build an online community * Market and sell online From the big picture to the nitty-gritty details, Internet novices and seasoned Web users alike will reap the rewards of this accessible yet insightful guide to business online. AUTHOR: Aliza Risdahl (Anchorage, AK) was voted one of Newsweek's "Top 50 People Who Matter Most on the Internet" and is a leader in Internet marketing and entrepreneurship. Aliza founded the first womanowned, full-service Internet company, Cybergrrl, Inc., is the author of four previous books, and is a regular contributor to Entrepreneur, Home Business, and Professional Woman.
Filled with often contrarian wisdom that the author usually learned the hard way--by making mistakes--this succinct book delivers Bob Adams' witty, pragmatic insight while entertaining the reader with his multitude of mistakes and glorious failures. Dedicated Web site.
In a single, well-organized book, industry veteran Don Debelak answers all your questions about developing a marketing plan. And if you're a small-business owner, don't dismiss his book out of hand because you assume his ideas will be too expensive - he feels your pain. His advice is sophisticated yet cost-effective, and it does not rely on advertising or other pricey tactics. The book is structured clearly, with chapters on each aspect of the marketing plan. Worksheets, appendices and examples of actual marketing plans from companies that range from a coffee shop to an Internet company make its content hands on. getAbstract recommends this practical guide to new entrepreneurs and others who are looking to gain traction in the marketplace.
Teen investors have powerful advantages over the rest of us. Many are whizzes at financial research on the Internet. They’re quick to master online stock trading. According to an August 2000 Wall Street Journal article, today more young Americans own investments than ever before, with 35 percent of eighth through twelfth graders owning stock or bonds, usually in a parent’s name, while about one-fifth own mutual funds. Often these teenage investors have amassed substantial nest eggs—even before they’ve finished high school. Although teen investors need adult cosigners for their brokerage and mutual fund custodial accounts, it’s not unusual for them to be the driving force behind their parents’ and relatives’ investment decisions. Now teens have another leg up—a book that explains the successes and investment strategies of real-life teen investors, along with the wisdom of Wall Street pros, and tips on how to make the most of the Web. The popularity of stock-picking contests and high school investment clubs—along with successful marketing vehicles, such as Stein Roe’s Young Investors Fund—have created a growing demand for investment information focused on teens, written for teens. Street Wise provides exactly what they want.
The savvy approach that readers expect from the "Streetwise" series is applied to critical MBA skills that are crucial to businesses of all sizes. In an innovative, user-friendly format, the book offers five popular business workshops: communications, leadership, employee motivation, financial management, and sales and marketing. Two-color throughout.
The next best thing to a year abroad . . . Streetwise French with Audio CD offers you a unique opportunity to learn first-hand how French is actually spoken. With the help of more than 25 everyday dialogues performed by native speakers, you pick up on the idioms, colloquialisms, slang, and vulgarisms currently used by people from all walks of life. Fascinating features help explain the cultural attitudes behind many expressions. And exercises enable you to flex your comprehension and conversational skills.
Radically reimagine our ways of being, learning, and doing Education can be transformed if we eradicate our fixation on big data like standardized test scores as the supreme measure of equity and learning. Instead of the focus being on "fixing" and "filling" academic gaps, we must envision and rebuild the system from the student up—with classrooms, schools and systems built around students’ brilliance, cultural wealth, and intellectual potential. Street data reminds us that what is measurable is not the same as what is valuable and that data can be humanizing, liberatory and healing. By breaking down street data fundamentals: what it is, how to gather it, and how it can complement other forms of data to guide a school or district’s equity journey, Safir and Dugan offer an actionable framework for school transformation. Written for educators and policymakers, this book · Offers fresh ideas and innovative tools to apply immediately · Provides an asset-based model to help educators look for what’s right in our students and communities instead of seeking what’s wrong · Explores a different application of data, from its capacity to help us diagnose root causes of inequity, to its potential to transform learning, and its power to reshape adult culture Now is the time to take an antiracist stance, interrogate our assumptions about knowledge, measurement, and what really matters when it comes to educating young people.
Streetwise Guide to Selling on eBay shows all the ins and outs of getting started in this lucrative sales channel. Readers will learn the best ways to conduct eBay transactions; track inventory and profits; market products to beat the competition; maximize profits; and much more. From developing an eBay business plan to increasing visibility once the business is up and running, this one-stop resource is all readers need to make their online business a success!
