Strategy for International Branding of the Nordic Region 2015-2018
Strategy for International Branding of the Nordic Region 2015-2018

Author:

Publisher: Nordic Council of Ministers

Published: 2015-01-28

Total Pages: 28

ISBN-13: 9289339330

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Commissioned by the Nordic Ministers for Co-operation, the Secretariat to the Nordic Council of Ministers has drawn up a strategy for international branding of the Nordic region. This has been done after broad anchoring with external parties, in the public and private sectors of the Nordic countries, and internally in the Nordic co-operation networks. The Secretariat will administer and coordinate the work relating to thestrategy, in dialogue and collaboration with the countries. The strategy sets up some strategic guidelines for international branding of the Nordic region and its stakeholders, and is also an offer to all players outside the official Nordic co-operation.

Strategy for International Branding of the Nordic Region 2019-2021
Strategy for International Branding of the Nordic Region 2019-2021

Author:

Publisher: Nordic Council of Ministers

Published: 2019-01-16

Total Pages: 44

ISBN-13: 9289359846

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The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark. However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy. We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.

Strategy for International Branding of the Nordic Region 2022–2024
Strategy for International Branding of the Nordic Region 2022–2024

Author: Nordic Council of Ministers Secretariat

Publisher: Nordic Council of Ministers

Published: 2022-12-01

Total Pages: 20

ISBN-13: 9289374039

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Available from: https://pub.norden.org/politiknord2022-729/ With this revised strategy for branding of the Nordic region, the ship that was set to sail in the slipstream of the successful cultural initiative in Washington’s Kennedy Center in 2013 has found it’s right course and is continuously gaining pace. As with any long voyages you need a clear goal in the horizon, while also being aware that you’ll never move in a straight line. Detours are necessary and obstacles are hard to avoid along the way. The same thing goes when it comes to branding. Trial and error is part of the process that moves the project forward – for instance, who would have thought that the whole world would more or less shut down due to a pandemic? Also, a new vision declaration for the Nordic Co-operation has seen the day of light: The Nordic region will become the most sustainable and integrated region in the world by 2030. This third version of the Strategy for International Branding of the Nordic Region will contribute to achieve this vision, by focusing the branding efforts on and sharing Nordic know-how and contributions to the UN Sustainable Development Goals.

Nordic Council of Ministers Communication Strategy 2015-2018
Nordic Council of Ministers Communication Strategy 2015-2018

Author: Nordic Council of Ministers

Publisher: Nordic Council of Ministers

Published: 2015-10-06

Total Pages: 21

ISBN-13: 9289343850

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This communication strategy is an overarching strategy for the Nordic Council of Ministers – a supporting and, within its field of expertise, governing document that will help to increase the visibility and impact ofNordic co-operation. Nordic co-operation is governed by a total of eleven councils of ministers. This is a complex structure comprising units (secretariats, institutions,offices, etc.) each of which have various duties. Therefore, thisoverarching strategy must be complemented by unit-specific strategiesand guidelines. The Nordic Council of Ministers Communication Strategy, 2015–2018 shall ultimately underpin the Nordic Council of Ministers’ vision and goals and relate to the organisation’s other governing documents. This strategy has been passed by the Ministers for Nordic Co-operation and replaces the previous strategy, Nordic Council of Ministers Communication Strategy, 2011–2013. The sub-strategies and guidelines for internal and external communication that complement this overarching strategy within the various units of the organisation shall derive from this overarchingstrategy.

Gender Equality and Nation Branding in the Nordic Region
Gender Equality and Nation Branding in the Nordic Region

Author: Eirinn Larsen

Publisher: Routledge

Published: 2021-05-25

Total Pages: 220

ISBN-13: 1000408205

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This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Economies that Mimic Life
Economies that Mimic Life

Author: Joseph H. Bragdon

Publisher: Routledge

Published: 2021-03-03

Total Pages: 111

ISBN-13: 100032785X

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The world economy today is at an historical inflection point. The neoclassical (industrial) model of economics is self-destructing while a new life-mimicking model, based on radically different assumptions, is emerging. Although rarely acknowledged in economic journals, Nordic countries, which pioneered the life-mimicking model, have become world leaders in prosperity and productivity while those operating on the older neoclassical/industrial model are trapped in downward spirals. By approaching economies as sub-systems of life rather than super-systems that transcend life, we gain transformative insights. Such thinking led to the first circular economy experiments in Kalundborg (Denmark) during the 1970s, then quickly spread to the rest of the Nordic world. By placing a higher value on living assets (people and Nature) than on non-living capital assets, this approach generates harmony rather than exploitation and conflict. Because Nordic people feel vested in the system and responsible for its success, they are extraordinarily innovative and productive. That is why Nordic companies are regularly rated among the world’s most sustainable and profitable in their fields – even though their region holds less than half of one percent of the world’s population. Written in an accessible way for non-economists, the book is ideal for readers interested in the benefits of biomimicry and methods of guiding democratic countries along a proven path of self-renewal. Economies That Mimic Life will also provide useful background for corporate leaders in scenario planning and strategic thinking. Knowing which way the political-economic wind is blowing will become increasingly important to corporate survival.

Nation Branding and International Politics
Nation Branding and International Politics

Author: Christopher S. Browning

Publisher: McGill-Queen's Press - MQUP

Published: 2023-10-15

Total Pages: 270

ISBN-13: 022801946X

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Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.

The Making and Circulation of Nordic Models, Ideas and Images
The Making and Circulation of Nordic Models, Ideas and Images

Author: Haldor Byrkjeflot

Publisher: Routledge

Published: 2021-10-19

Total Pages: 306

ISBN-13: 1000504034

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This critical and empirically based volume examines the multiple existing Nordic models, providing analytically innovative attention to the multitude of circulating ideas, images and experiences referred to as "Nordic". It addresses related paradoxes as well as patterns of circulation, claims about the exceptionality of Nordic models, and the diffusion and impact of Nordic experiences and ideas. Providing original case studies, the book further examines how the Nordic models have been constructed, transformed and circulated in time and in space. It investigates the actors and channels that have been involved in circulating models: journalists and media, bureaucrats and policy-makers, international organizations, national politicians and institutions, scholars, public diplomats and analyses where and why models have travelled. Finally, the book shows that Nordic models, perspectives, or ideas do not always originate in the Nordic region, nor do they always develop as deliberate efforts to promote Nordic interests. This book will be of key interest to Nordic and Scandinavian studies, European studies, and more broadly to history, sociology, political science, marketing, social policy, organizational theory and public management. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Growth, welfare and values
Growth, welfare and values

Author:

Publisher: Nordic Council of Ministers

Published: 2014-10-28

Total Pages: 28

ISBN-13: 9289338075

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In 2015, it will be Denmark’s turn to hold the Presidency of the Nordic Council of Ministers and lead the way in this important form of collaboration, which for many decades has served to nurture and enhance the strong sense of affinity between our nations. The people of the Nordic Region have close ties as a result of their shared history and values, on the basis of which a partnership has evolved that serves as a rich source of mutual inspiration and support. It has also given rise to ways of working together that provide relevant and topical answers to the challenges that we all face. One example of this is the long-standing commitment to promoting crossborder freedom of movement between our countries, which is crucial if Nordic companies and ordinary people are to reap the benefits of our geographical proximity, shared attitudes and sense of cultural affinity. This will continue to be a key component of Nordic co-operation. Nordic co-operation has celebrated many successes over the years, but we mustn’t rest on our laurels. It is crucial that we continue to generate real added value and come up with tangible solutions to new challenges as they arise. This is particularly important as we start to recover from the global economic crisis, which had a major impact on our countries. The crisis forced us to make a series of difficult decisions – not least in order to protect the Nordic welfare systems. The latter may well have proved robust but have not emerged unscathed. In the next few years, it will be of paramount importance that that we put the crisis behind us for good and cement the foundations of a society that will remain dynamic and innovative. We need to keep creating opportunities for those able to take advantage of them, and provide a safety net for those who find it difficult to cope on their own. The Danish Presidency will concentrate on four themes designed to strengthen and focus the Nordic partnership. We will turn the spotlight on growth and employment; we will uphold Nordic welfare; we will enhance knowledge of Nordic values by bolstering the Nordic “brand”; and we will focus on the Arctic. We look forward to a close and rewarding partnership with our Nordicneighbours and friends throughout 2015.