A Fine Line

A Fine Line

Author: Hartmut Esslinger

Publisher: John Wiley & Sons

Published: 2009-05-27

Total Pages: 195

ISBN-13: 0470500417

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For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world’s most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future. A Fine Line shares the amazing story of Esslinger’s transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization’s competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple. Offering a step-by-step overview of the innovation process—from targeting goals to shepherding new products and services to the marketplace—Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger’s unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy. The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow’s world.


Designing For Social Change

Designing For Social Change

Author: Andrew Shea

Publisher: Princeton Architectural Press

Published: 2012-03-07

Total Pages: 0

ISBN-13: 9781616890476

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This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.


Designing Profits

Designing Profits

Author: Morris Nunes

Publisher: Routledge

Published: 2015-12-22

Total Pages: 179

ISBN-13: 1317560574

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A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy. Designing Profits focuses on the last component—the one that is so elusive for many architects, engineers, and construction professionals—the business aspects of practice. Not an ordinary book on practice issues or finance, Designing Profits explains the application of design thinking to guide wise business decisions. It is indeed possible to be as creative in establishing and operating a practice as in designing and constructing a building. The book offers comprehensive guidance and objective tools for design professionals to reap financial rewards from their practices, and to discover innovative strategies to become entrepreneurial and implement creative practice models. An extended case study is woven throughout the book. Witness the trials and tribulations of Michelangelo & Brunelleschi Architects as they engage problematic clients, tight project budgets and schedules, low fees and insufficient profits, marketing issues, quirky staff, technology upgrades, and growth, among other difficult challenges. This mythical firm, a composite of several real-life practices, navigates through these various dilemmas, providing readers with insights into superior financial management and a reimagined services portfolio.


BIM and Integrated Design

BIM and Integrated Design

Author: Randy Deutsch

Publisher: John Wiley & Sons

Published: 2011-08-15

Total Pages: 46

ISBN-13: 1118086449

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"Ready or not, it’s high time to make BIM a part of your practice, or at least your vocabulary, and this book has as much to offer beginners as it does seasoned users of building information modeling software." —Chicago Architect The first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design discusses the implementation of building information modeling software as a cultural process with a focus on the technology’s impact and transformative effect—both potentially disruptive and liberating—on the social, psychological, and practical aspects of the workplace. BIM and Integrated Design answers the questions that BIM poses to the firm that adopts it. Through thorough research and a series of case study interviews with industry leaders—and leaders in the making out from behind the monitor—BIM and Integrated Design helps you learn: Effective learning strategies for fully understanding BIM software and its use Key points about integrated design to help you promote the process to owners and your team How BIM changes not only the technology, process, and delivery but also the leadership playing field How to become a more effective leader no matter where you find yourself in the organization or on the project team How the introduction of BIM into the workforce has significant education, recruitment, and training implications Covering all of the human issues brought about or exacerbated by the advent of BIM into the architecture workplace, profession, and industry, BIM and Integrated Design shows how to overcome real and perceived barriers to its use.


Design Problem Solving

Design Problem Solving

Author: David C. Brown

Publisher: Morgan Kaufmann

Published: 2014-07-10

Total Pages: 208

ISBN-13: 1483258882

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Design Problem Solving: Knowledge Structures and Control Strategies describes the application of the generic task methodology to the problem of routine design. This book discusses the generic task methodology and what constitutes the essence of the Al approach to problem solving, including the analysis of design as an information processing activity. The basic design problem solving framework, DSPL language, and AIR-CYL Air cylinder design system are also elaborated. Other topics include the high level languages based on generic tasks, structure of a Class 3 design problem solver, and failure handling in routine design. The conceptual structure for the air cylinder and improvements to DSPL system support are likewise covered in this text. This publication is beneficial to students and specialists concerned with solving design problems.


Design Strategies in Architecture

Design Strategies in Architecture

Author: Geoffrey Howard Baker

Publisher: Spon Press

Published: 1996

Total Pages: 319

ISBN-13: 0419161309

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In this second edition an additional section outlines the relationship between some current perceptions of science, art, and philosophy, and how these impinge on architecture.


Creative Strategies

Creative Strategies

Author: Fridolin Beisert

Publisher:

Published: 2017-04-07

Total Pages: 0

ISBN-13: 9781624650260

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How can I be more creative? People from every walk of life have asked this question. Whether the motivation is to find more personal satisfaction in everyday life or to achieve success in the workplace, the desire for creativity, and the struggle to sustain it, is universal. Drawing on his varied experiences as a successful product designer and creative director, as well as a seasoned educator and a working parent, Fridolin Beisert's Creative Strategies: 10 Approaches to Solving Design Problems uncovers priceless strategies to lead a more creative life--in any industry, at any level--whether you are a student, a teacher, a parent, or a CEO. Beisert's approaches, cleverly and appropriately titled Pattern Breaking, Planting Limits, and Reality Hacking, to name a few, are revealed through case studies and personal anecdotes that are both entertaining and illuminating, and demonstrate that creativity is a skill that can be learned the same way that we learn how to ride a bicycle: by actively practicing it.


Network Practices

Network Practices

Author: Anthony Burke

Publisher: Chronicle Books

Published: 2012-03-20

Total Pages: 224

ISBN-13: 1616890754

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The twin revolutions of the global economy and omnipresent Internet connectivity have had a profound impact on architectural design. Geographical gaps and, in many cases, architecture's tie to the built world itself have evaporated in the face of our new networked society. Form is now conceptualized by architects, engineers, and artists as reflexive, contingent, and distributed. The collected essays in Network Practices capture this unique moment in the evolution of design, where crossing disciplines, spatial interactions, and design practices are all poised to be reimagined. With contributions by architects, artists, computer programmers, and theorists and texts by Reinhold Martin, Dagmar Richter, Michael Speaks, and others, Network Practices offers an interdisciplinary analysis of how art, science, and architecture are responding to rapidly changing mobile, wireless, and information embedded environments


Interface Design for Learning

Interface Design for Learning

Author: Dorian Peters

Publisher: Pearson Education

Published: 2014

Total Pages: 273

ISBN-13: 0321903048

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In offices, colleges, and living rooms across the globe, learners of all ages are logging into virtual laboratories, online classrooms, and 3D worlds. Kids from kindergarten to high school are honing math and literacy skills on their phones and iPads. If that weren't enough, people worldwide are aggregating internet services (from social networks to media content) to learn from each other in "Personal Learning Environments." Strange as it sounds, the future of education is now as much in the hands of digital designers and programmers as it is in the hands of teachers. And yet, as interface designers, how much do we really know about how people learn? How does interface design actually impact learning? And how do we design environments that support both the cognitive and emotional sides of learning experiences? The answers have been hidden away in the research on education, psychology, and human computer interaction, until now. Packed with over 100 evidence-based strategies, in this book you'll learn how to: Design educational games, apps, and multimedia interfaces in ways that enhance learning Support creativity, problem-solving, and collaboration through interface design Design effective visual layouts, navigation, and multimedia for online and mobile learning Improve educational outcomes through interface design.