Strategic Narrative: a Framework for Accelerating Information
Strategic Narrative: a Framework for Accelerating Information

Author: Amy Zalman

Publisher:

Published: 2018-01-06

Total Pages: 68

ISBN-13: 9781981876228

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All organizations tell stories about themselves, through public communications, company lore, policies and daily interactions, modeling expected behavior for both insiders and outsiders. But not all organizations shape their stories with strategic intention, so that when external conditions change, the story changes too, modeling new behaviors that lead the organization forward. Strategic Narrative: A Framework for Accelerating Innovation, provides practical guidance and a concrete process for leaders and organizations to generate new narratives in transforming conditions. Visually engaging, the book communicates with original illustrations, worksheets and explanatory graphics throughout.

A Practical Guide to Strategic Narrative Marketing
A Practical Guide to Strategic Narrative Marketing

Author: Guy Murrel

Publisher: Outskirts Press

Published: 2016-08-10

Total Pages: 51

ISBN-13: 1478775386

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Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining – to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.

Strategic Narratives
Strategic Narratives

Author: Alister Miskimmon

Publisher: Routledge

Published: 2014-02-18

Total Pages: 190

ISBN-13: 1317975197

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Communication is central to how we understand international affairs. Political leaders, diplomats, and citizens recognize that communication shapes global politics. This has only been amplified in a new media environment characterized by Internet access to information, social media, and the transformation of who can communicate and how. Soft power, public diplomacy 2.0, network power – scholars and policymakers are concerned with understanding what is happening. This book is the first to develop a systematic framework to understand how political actors seek to shape order through narrative projection in this new environment. To explain the changing world order – the rise of the BRICS, the dilemmas of climate change, poverty and terrorism, the intractability of conflict – the authors explore how actors form and project narratives and how third parties interpret and interact with these narratives. The concept of strategic narrative draws together the most salient of international relations concepts, including the links between power and ideas; international and domestic; and state and non-state actors. The book is anchored around four themes: order, actors, uncertainty, and contestation. Through these, Strategic Narratives shows both the possibilities and the limits of communication and power, and makes an important contribution to theorizing and studying empirically contemporary international relations. International Studies Association: International Communication Best Book Award

Story Is the Strategy
Story Is the Strategy

Author: Woden

Publisher:

Published: 2020-02-06

Total Pages:

ISBN-13: 9781714393398

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The world's most successful organizations all share one thing in common: they know how to tell their story in a clear, compelling way.Developed by strategic brand storytelling firm Woden, Story is the Strategy lays out how organizations can develop their own brand story, and use it to align their teams, clarify their strategy, engage their customers, and achieve significant growth.

Can Stories Shape Strategy? Narrative-Structured Information and Strategic Decision Making
Can Stories Shape Strategy? Narrative-Structured Information and Strategic Decision Making

Author: Philip Roundy

Publisher:

Published: 2015

Total Pages: 0

ISBN-13:

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Despite progress made by prior research in understanding how information is used in strategic decision making, most studies are grounded on a similar, unstated assumption: information is homogeneous. We examine the influence of an important source of information heterogeneity: strategic information can be structured in narrative or non-narrative form. We develop a theoretical framework to explain why narrative information will have a greater likelihood of entering the decision making process and then, once there, why it will be more likely to influence key cognitive processes. Specifically, we propose that narrative-structured information will be more likely than non-narrative information to be granted attention, analyzed, recalled, and used in communication with other strategic decision makers. Moreover, we contend that the strength of narrative information will not be the same across stable and unstable decision making contexts.

Outthink the Competition
Outthink the Competition

Author: Kaihan Krippendorff

Publisher: John Wiley & Sons

Published: 2011-11-16

Total Pages: 256

ISBN-13: 1118163850

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A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.

Strategic Narrative Complete Self-Assessment Guide
Strategic Narrative Complete Self-Assessment Guide

Author: Gerardus Blokdyk

Publisher: 5starcooks

Published: 2018-10-22

Total Pages: 284

ISBN-13: 9780655437369

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What potential environmental factors impact the Strategic Narrative effort? Is Strategic Narrative linked to key business goals and objectives? Do we cover the five essential competencies-Communication, Collaboration, Innovation, Adaptability, and Leadership that improve an organization's ability to leverage the new Strategic Narrative in a volatile global economy? What are the short and long-term Strategic Narrative goals? Is there a limit on the number of users in Strategic Narrative ? This premium Strategic Narrative self-assessment will make you the trusted Strategic Narrative domain standout by revealing just what you need to know to be fluent and ready for any Strategic Narrative challenge. How do I reduce the effort in the Strategic Narrative work to be done to get problems solved? How can I ensure that plans of action include every Strategic Narrative task and that every Strategic Narrative outcome is in place? How will I save time investigating strategic and tactical options and ensuring Strategic Narrative costs are low? How can I deliver tailored Strategic Narrative advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Strategic Narrative essentials are covered, from every angle: the Strategic Narrative self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Strategic Narrative outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Strategic Narrative practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Strategic Narrative are maximized with professional results. Your purchase includes access details to the Strategic Narrative self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Strategic Narrative
Strategic Narrative

Author: Wendy Patterson

Publisher:

Published: 2002

Total Pages: 0

ISBN-13: 9780739103708

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The contributors to this exciting new collection, edited by Wendy Patterson, address the real and far-reaching affects of narrative in everyday life. Positing the power and intentionality of narrative--in short its strategic uses--the essays reveal how we use our ways of telling to reclaim, evaluate, and draw meaning from our experiences in an increasingly complex world. The contributors take up themes of narrative as resistance, the ethical dimension of narrative, the importance of narrative in the imaginary social worlds of children, the role of narrative in the construction of masculinity, the uses of narrative in therapy, and the significance of imaginary stories in personal narratives of traumatic experience. Strategic Narrative brings together diverse perspectives from a range of disciplines and takes the reader into compelling discussions of this often simplified and confoundingly theorized form of discourse.

Lords of Strategy
Lords of Strategy

Author: Walter Kiechel

Publisher: Harvard Business Press

Published: 2010-03-03

Total Pages: 363

ISBN-13: 1422157318

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Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group Bill Bain, creator of Bain & Company Fred Gluck, longtime Managing Director of McKinsey & Company Michael Porter, Harvard Business School professor Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

Revenue Disruption
Revenue Disruption

Author: Phil Fernandez

Publisher: John Wiley & Sons

Published: 2012-05-01

Total Pages: 240

ISBN-13: 1118299299

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Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.