Strategic Marketing for Social Enterprises in Developing Nations
Strategic Marketing for Social Enterprises in Developing Nations

Author: Chiweshe, Nigel

Publisher: IGI Global

Published: 2019-06-29

Total Pages: 403

ISBN-13: 1522578609

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Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Developing Digital Marketing
Developing Digital Marketing

Author: Park Thaichon

Publisher: Emerald Group Publishing

Published: 2021-06-11

Total Pages: 224

ISBN-13: 1800713487

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Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.

Social Entrepreneurs
Social Entrepreneurs

Author: David Crowther

Publisher: Emerald Group Publishing

Published: 2022-06-09

Total Pages: 384

ISBN-13: 1803821019

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Social Entrepreneurs: Mobilisers of Social Change works to fill a gap in research literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems.

Handbook of Research on Integrating Social Media into Strategic Marketing
Handbook of Research on Integrating Social Media into Strategic Marketing

Author: Hajli, Nick

Publisher: IGI Global

Published: 2015-04-30

Total Pages: 462

ISBN-13: 1466683546

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To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Contemporary Issues in Social Science
Contemporary Issues in Social Science

Author: Simon Grima

Publisher: Emerald Group Publishing

Published: 2021-05-25

Total Pages: 480

ISBN-13: 180043930X

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This international exploration on different economic systems provides a comprehensive account which brings a wide range of countries to the forefront in terms of both comparability and accountability, this study shines a light on the differences in systems between states, and provides information to equip readers to minimize those differences.

Digitalization and Sustainability
Digitalization and Sustainability

Author: M. K. Brohman

Publisher: Edward Elgar Publishing

Published: 2023-08-14

Total Pages: 313

ISBN-13: 1800888805

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Addressing the key research question of how organizations transform to generate new forms of public and shareholder value by leveraging digital technology, expert contributors provide a deep dive into a diverse variety of business models from around the globe. The book also provides a timely focus on multisector ecosystems where organizations have limited, if any, ability to operate using monopolistic and/or command-and-control mechanisms.

Research Anthology on Approaches to Social and Sustainable Entrepreneurship
Research Anthology on Approaches to Social and Sustainable Entrepreneurship

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2022-12-27

Total Pages: 1391

ISBN-13: 1668475944

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Social entrepreneurship has grown in popularity in recent decades as a way to use business models and innovation to address social and environmental issues. While these ventures are helpful to many, emerging opportunities and challenges in the field still need to be explored. It is essential to remain knowledgeable on the emerging research within the field of social entrepreneurship so that we may better implement entrepreneurial solutions to social issues. The Research Anthology on Approaches to Social and Sustainable Entrepreneurship presents a comprehensive collection of the recent research into the developments, challenges, and opportunities of social and sustainable entrepreneurship in the modern era. Covering topics such as ecotourism, leadership styles, and poverty alleviation, this major reference work is an indispensable resource for business leaders and executives, entrepreneurs, government officials, community leaders, students and educators of higher education, economists, sociologists, librarians, researchers, and academicians.

Senior Entrepreneurship and Aging in Modern Business
Senior Entrepreneurship and Aging in Modern Business

Author: Saiz-Álvarez, José Manuel

Publisher: IGI Global

Published: 2019-12-27

Total Pages: 372

ISBN-13: 1799820211

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With the current upsurge of Industry 4.0, the way manufacturers assemble their products to sell in a competitive market has changed, guided by the SMART strategy. Only the most adaptable and suitable firms will be able to survive in this new business and economic world, and in this sense, the combination of (formal and informal) formation and working experience exerted by senior entrepreneurs will generate competitive advantages in the firms they work. Senior Entrepreneurship and Aging in Modern Business is an essential reference source that discusses senior entrepreneurship, its benefits to companies due to its combination of practical experience and training, and the impact technology has on it. Featuring research on topics such as human capital, value creation, and organizational success, this book is ideally designed for entrepreneurs, executives, managers, policymakers, professionals, researchers, business administrators, academicians, and students.

Research Anthology on Microfinance Services and Roles in Social Progress
Research Anthology on Microfinance Services and Roles in Social Progress

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2022-09-23

Total Pages: 711

ISBN-13: 1668475537

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Microfinance has emerged as a growing field as more businesses discover the benefits and opportunities it provides. To ensure that microfinance is utilized appropriately, further study on the best practices and difficulties is required. The Research Anthology on Microfinance Services and Roles in Social Progress considers the ways in which microfinance can be utilized to achieve social progress as well as the challenges and opportunities of this area. Covering key topics such as income, small businesses, entrepreneurship, and credit, this major reference work is ideal for industry professionals, government officials, computer scientists, entrepreneurs, business owners, managers, policymakers, researchers, scholars, practitioners, instructors, and students.

Good Corporation, Bad Corporation
Good Corporation, Bad Corporation

Author: Guillermo C. Jimenez

Publisher:

Published: 2016

Total Pages: 228

ISBN-13:

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"This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.