Strategic Market Management
Strategic Market Management

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2017-09-18

Total Pages: 406

ISBN-13: 1119392209

DOWNLOAD EBOOK

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Strategic Marketing Management
Strategic Marketing Management

Author: Alexander Chernev

Publisher:

Published: 2009

Total Pages: 283

ISBN-13: 9780982512630

DOWNLOAD EBOOK

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Market Management
Strategic Market Management

Author: David A. Aaker

Publisher: John Wiley & Sons

Published: 2010

Total Pages: 369

ISBN-13: 0470689757

DOWNLOAD EBOOK

Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Strategic Marketing Management in Asia
Strategic Marketing Management in Asia

Author: Syed Saad Andaleeb

Publisher: Emerald Group Publishing

Published: 2016-12-22

Total Pages: 589

ISBN-13: 1786357453

DOWNLOAD EBOOK

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Strategic Marketing Management
Strategic Marketing Management

Author: Richard M.S. Wilson

Publisher: Routledge

Published: 2012-08-06

Total Pages: 884

ISBN-13: 1136362517

DOWNLOAD EBOOK

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Strategic Marketing Management and Tactics in the Service Industry
Strategic Marketing Management and Tactics in the Service Industry

Author: Sood, Tulika

Publisher: IGI Global

Published: 2017-03-20

Total Pages: 415

ISBN-13: 1522524762

DOWNLOAD EBOOK

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Strategic Marketing
Strategic Marketing

Author: Torsten Tomczak

Publisher: Springer

Published: 2017-09-15

Total Pages: 261

ISBN-13: 3658184175

DOWNLOAD EBOOK

Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

Strategic Marketing Management - The Framework, 10th Edition
Strategic Marketing Management - The Framework, 10th Edition

Author: Alexander Chernev

Publisher: Cerebellum Press

Published: 2019-01-01

Total Pages: 639

ISBN-13:

DOWNLOAD EBOOK

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Strategic Marketing Management
Strategic Marketing Management

Author: Mark E. Parry

Publisher: McGraw Hill Professional

Published: 2005

Total Pages: 292

ISBN-13: 9780071450935

DOWNLOAD EBOOK

Darden School professor Mark Parry describes the key principles that should guide practising managers as they define the meaning of new brands and manage those brands over time. Using cases and examples, he helps managers decide which options to follow when deciding how to approach branding and positioning.

Strategic Marketing Management
Strategic Marketing Management

Author: Jean-Jacques Lambin

Publisher: McGraw-Hill Companies

Published: 1996-01-01

Total Pages: 692

ISBN-13: 9780077092276

DOWNLOAD EBOOK

Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprising sixteen chapters carefully structured within five parts, this book offers innovative and comprehensive coverage of strategic marketing management. In Part 1 the distinction between operational marketing and strategic marketing is made, and the reader is shown why, in the new European macromarket, strategy is most important and why the entire organization must be market-oriented. Part 2 opens with an analysis of the needs of individuals and organizations in order to establish the buyer's purchase and response behaviour, and examines the vital role of market research in this process. Part 3 is devoted to the tasks of strategic marketing. Part 4 looks closely at issues of implementation. Finally, in Part 5 there are fifteen topical case studies with follow-up questions which have been specially selected to illustrate and examine a wide range of strategic marketing management issues.