The Blueprint for Strategic Advertising
The Blueprint for Strategic Advertising

Author: Margo Berman

Publisher: Routledge

Published: 2016-07-01

Total Pages: 224

ISBN-13: 1317211626

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The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

Social Media Campaigns
Social Media Campaigns

Author: Carolyn Mae Kim

Publisher: Taylor & Francis

Published: 2020-12-29

Total Pages: 227

ISBN-13: 1000290603

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This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Strategic Marketing
Strategic Marketing

Author: Douglas West

Publisher: Oxford University Press, USA

Published: 2010-03-25

Total Pages: 613

ISBN-13: 0199556601

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Strategic Brand Communication Campaigns
Strategic Brand Communication Campaigns

Author: Don E. Schultz

Publisher: McGraw-Hill Companies

Published: 1999

Total Pages: 408

ISBN-13:

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This new and revised edition of Strategic Advertising Campaigns provides a thorough review of the fundamentals of formulating and implementing comprehensive brand communication campaigns. It includes graphs, flow charts and illustrations throughout.

Marketing with Strategic Empathy
Marketing with Strategic Empathy

Author: Claire Brooks

Publisher: Kogan Page Publishers

Published: 2016-08-03

Total Pages: 256

ISBN-13: 0749477555

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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

Advertising and Sales Promotion Strategy
Advertising and Sales Promotion Strategy

Author: Gerard J. Tellis

Publisher: Prentice Hall

Published: 1997

Total Pages: 528

ISBN-13:

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Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.

Strategic Thinking for Advertising Creatives
Strategic Thinking for Advertising Creatives

Author: Alice Kavounas Taylor

Publisher: Laurence King Publishing

Published: 2013-10-22

Total Pages: 0

ISBN-13: 9781780672731

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Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives