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Author: Edward Alwood
Publisher:
Published: 1996
Total Pages: 432
ISBN-13:
DOWNLOAD EBOOKHe points to the recent emergence and growing acceptance of openly gay journalists in the mainstream media, including Randy Shilts of the San Francisco Chronicle and Linda Villarosa, the executive editor at Essence, who announced her lesbianism in a 1991 article.
Author: United States Information Agency. Office of Research
Publisher:
Published: 1976
Total Pages: 60
ISBN-13:
DOWNLOAD EBOOKAuthor: Jeffrey E. Cohen
Publisher: Cambridge University Press
Published: 2010
Total Pages: 257
ISBN-13: 0521193710
DOWNLOAD EBOOKGoing public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. The analysis finds that presidents can affect their local news coverage, which, in turn, affects public opinion toward the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.
Author: Michelle Luhtala
Publisher: Bloomsbury Publishing USA
Published: 2018-05-09
Total Pages: 183
ISBN-13: 1440861536
DOWNLOAD EBOOKAt a time when misinformation in the media is abundant, this book explains the difficulty in nurturing students to become critical researchers and offers practical lessons that empower students to excavate information that will help them learn. This guide to teaching news literacy explores a wealth of resources and classroom-tested lessons that educators in grades 7–12 can use in their own libraries and classrooms. To introduce the concept of news literacy, the authors explain the steps of the inquiry and research process in detail and examine the Stanford History Education Group (SHEG) 2016 report "Evaluating Information: The Cornerstone of Civic Online Reasoning" and related research studies. Lesson plans corresponding to each stage of the process are coordinated to relevant standards from the CCSS and ISTE and are accompanied by rubrics for providing students feedback on their progress as well as samples of student work as it evolved through the stages. Furthermore, the authors' anecdotal insights from their experiences in collaboratively implementing the lessons with colleagues are an invaluable addition for any librarian seeking to work with teachers to help students become critical researchers.
Author: David Henderson
Publisher: iUniverse
Published: 2008-11-02
Total Pages: 227
ISBN-13: 0595821820
DOWNLOAD EBOOKMaking News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times
Author: Bill Kovach
Publisher: Bloomsbury Publishing USA
Published: 2011-09-06
Total Pages: 241
ISBN-13: 1608193012
DOWNLOAD EBOOKTwo journalists provide a guide for navigating through the Internet Age's viral and opinion-based news sources, explaining how to discern what sources or facts are reliable and how to think like a journalist and unearth the truth.
Author: Robert L. Heath
Publisher: SAGE Publications
Published: 2004-10-12
Total Pages: 1129
ISBN-13: 1452265453
DOWNLOAD EBOOKThe Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
Author: Jonathan Gray
Publisher: NYU Press
Published: 2009-04
Total Pages: 298
ISBN-13: 0814731996
DOWNLOAD EBOOKThis work examines what happens when comedy becomes political, and politics become funny. A series of original essays focus on a range of programmes, from 'The Daily Show' to 'South Park'.
Author: Charles Marsh
Publisher: Routledge
Published: 2020-11-16
Total Pages: 370
ISBN-13: 100025836X
DOWNLOAD EBOOKThis practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.
