Robert E Howard is well known for his stories about Conan the Barbarian and is regarded as the father of the sword and sorcery subgenre. But he also wrote horror-, fantasy- and mystery- stories. This nice collection contains his supernatural detective stories about Steve Harrison and others like him, men investigating crimes of supernatural character.
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global competitiveness, multi-national flexibility and the building of a worldwide interrelationship. Achieving this balance will require organisations to develop the cultural sensitivity and ability to manage and leverage learning for building future capabilities. In addressing the issues of developing effective human relations in hospitality and tourism management, the following areas should be considered: (1) Identifying the nature and the implications of national cultural differences within the body of human resources. (2) Establishing a basis for building understanding and awareness of cultural differences and how they may be managed. (3) Formulating a framework for developing a high performance strategy which takes account of cultural differences and leverages the diversity present in their organizations. The book has emphatically drawn the attention of management to their African indigenousness. This has expressly stated that the topic of African Management Human Behavioural orientation is a cardinal prerequisite for a viable human relations management strategy.
Since 1989 initial teacher training courses in England and Wales have included teacher preparation for taking a lead in a school subject area in their first appointment. There is no longer a place for a teacher newly qualified or not in primary schools whose sole responsibility is for his or her own class. A teacher must have specific specialist knowledge and expertise in particular subjects which must be shared with all staff.; This text contains the latest curriculum and assessment changes. It aims to help students and newly qualified teachers to understand the complexities of being a co-ordinator of the National Curriculum subjects in the early years of schooling and reports on best practice.
Cell Signaling provides undergraduate and graduate students with the conceptual tools needed to make sense of the dizzying array of pathways that cells use to detect, process, and respond to signals from the environment. By emphasizing the common design principles and molecular processes that underlie all signaling mechanisms, the book develops a broad conceptual framework through which students can understand diverse signaling pathways and networks. The book first examines the common currencies of cellular information processing and the core components of the signaling machinery. It then shows how these individual components link together into networks and pathways to perform more sophisticated tasks. Many specific examples are provided throughout to illustrate common principles, and to provide a comprehensive overview of major signaling pathways. Thoroughly revised, this second edition includes two new chapters and substantial updates to the text and figures throughout the book. Key features: The book provides a conceptual framework through which all signaling pathways can be understood without memorization of details It is extensively illustrated, including high-quality diagrams and schematics to elucidate important concepts and processes Each chapter concludes with a useful summary section that brings together the key concepts End-of-chapter review questions test the reader’s understanding of the material covered Two new chapters have been written especially for this edition: "Signaling and Disease" and "Diversity in Signaling across Phylogeny"
The Practice of Research in Social Work introduces research methods as an integrated set of techniques for investigating the problems encountered in social work. This innovative text encourages students to connect technique and substance, to understand research methods as an integrated whole, and to appreciate the value of qualitative and quantitative alternatives. The text enables students to both critically evaluate research literature and to develop the skills to engage in research and practice evaluation. Each chapter shows how particular research methods have been used to investigate an interesting social work research question and content on research ethics and diversity is infused into each chapter. The goal of validity is introduced early in the text and used as an integrating theme throughout the book. Methods of particular concern in social work research are highlighted, with chapters devoted to group, survey, single subject, and qualitative designs. The text is lively and accessible, yet the coverage is thorough and up-to-date.
There is a philosophy of doing business that goes beyond the transfer of goods and services. It calls for a transfer of values known as of small decencies. This book shows the way. Steve Harrison, longtime management and corporate culture innovator, knows one simple truth: The long term success of any company, small or large, local or global, depends largely on its culture. Change a company's internal culture for the better, and results skyrocket. But can a manager really adjust the culture of an entire work force, especially in a large corporation? Small decencies make it easy, and in this book Harrison describes dozens of such decencies, all field-tested by the best companies in the world. All represent small changes that produce big results. Addressing concerns at every level of corporate culture, from the entry level to the CEO's office, Harrison shows how decencies will enhance communication, build teamwork, boost productivity, and create a stronger dedication to a shared mission company-wide. The Manager's Book of Decencies provides real-life examples of small decencies that result in major business impact, and that you can put to use in your company. What is a Small Decency? Greet coworkers authentically and personally Remember to say thank you-or better yet, write thank you notes For meetings you convene, be the first to sit down and the last to get up Welcome visitors by name. Better yet call them “guests” Answer your own telephone Give away recognition when things go well; hoard responsibility when they don't Convey bad news in person When you make a mistake, admit it and apologize The Manager's Book of Decencies delivers a top-to-bottom approach to creating the kind of positive corporate culture, which has shown time and again to improve performance, attract and retain top talent, promote well-behaved organizations, and advance a vision of shared values. This is crucial reading for every manager.
Captives of Conquest is one of the first books to examine the earliest indigenous slave trade in the Spanish Caribbean. Erin Woodruff Stone shows how upwards of 250,000 people were removed through slavery, a lucrative business that formed the foundation of economic, legal, and religious policies in the Spanish colonies.
