Step by Step Guide to Building a YouTube Strategy
Step by Step Guide to Building a YouTube Strategy

Author: Sure Academy

Publisher: Sure Academy

Published: 2023-01-13

Total Pages: 56

ISBN-13:

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With over 2.5 billion monthly active users, YouTube is the second largest social media platform in the world. But YouTube’s large user base isn’t the only reason brands shouldn’t sleep on including the platform in their marketing strategy. Why Youtube platform? Video helps you build trust Reach a large audience Customers use video to research purchases YouTube videos can educate your clients An active YouTube presence positions you as an expert and thought leader Make extra revenue YouTube marketing is competitive but highly rewarding if done right. Simply creating a channel and publishing videos is not enough. Brands need to strategically approach the process of planning, producing and distributing content on the platform to see tangible success. In this book, you’ll learn what YouTube marketing is, why it’s important and how to implement it successfully with proven tips and strategies.

Strategy for You
Strategy for You

Author: Rich Horwath

Publisher: Greenleaf Book Group

Published: 2012-01-24

Total Pages: 152

ISBN-13: 1608322521

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Most people have spent their lives randomly bouncing around like bumper cars, never arriving at the life they want. If fact, new research shows that only 15 percent of adults have a plan for their life. But what if there was a way, a proven way, to experience more of what life has to offer?In "Strategy for You," world-renowned strategist Rich Horwath provides a proven plan for building the bridge to an exceptional life. Based on Horwath's ground-breaking work in the field of strategic thinking, the book helps readers apply the time-tested principles of business strategy to their lives. The author incorporates GOST (goals, objectives, strategies, tactics_, SWOT (strengths, weaknesses, opportunities, threats), and other business tools into a five-step plan that enables readers toDISCOVER the purpose in their lives

Brand Naming
Brand Naming

Author: Rob Meyerson

Publisher: Business Expert Press

Published: 2021-12-14

Total Pages: 233

ISBN-13: 1637421567

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You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

YouTube Channels For Dummies
YouTube Channels For Dummies

Author: Rob Ciampa

Publisher: John Wiley & Sons

Published: 2020-08-03

Total Pages: 403

ISBN-13: 1119688108

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Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

The Seven Figure Agency Roadmap
The Seven Figure Agency Roadmap

Author: Josh Nelson

Publisher: Josh Nelson

Published: 2019-10-29

Total Pages: 252

ISBN-13: 1703385454

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The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

How to Punch the Sunday Jitters in the Face
How to Punch the Sunday Jitters in the Face

Author: Tk Kader

Publisher:

Published: 2019-05-07

Total Pages: 126

ISBN-13: 9781797571232

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It's Sunday afternoon. You're rounding out your weekend with friends and family, and life is feeling great. But as the hours pass, you start to see Monday approaching and you get that pit in your stomach. Call it the Sunday Scaries, the Sunday Jitters, the Sunday Angst, or the Sunday Existential Crisis of "What am I even doing with my life?" We've all been there.I lived my life trying to escape the Sunday Jitters, dreading Mondays, and holding my breath through the week while counting down to weekends for all too long until I decided enough was enough. I learned (almost too late) in my life that taking a proactive approach to my days led to a calmer me. A less frantic me. This all happened when I developed a simple system to check in on myself every Sunday to get rid of the angst I was feeling. I started calling it my Unstoppable Sundays.In this book, I teach you five actionable steps you can start taking today to get more proactive in your life to become the unstoppable person you have within you.

Designing Your Life
Designing Your Life

Author: Bill Burnett

Publisher: Knopf

Published: 2016-09-20

Total Pages: 274

ISBN-13: 110187533X

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#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

YouTube and Video Marketing
YouTube and Video Marketing

Author: Greg Jarboe

Publisher: John Wiley & Sons

Published: 2011-10-07

Total Pages: 533

ISBN-13: 111820381X

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Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Build Your Digital Strategy
Build Your Digital Strategy

Author: Ryan Sawrie

Publisher: Digital Zeal

Published: 2021-12-01

Total Pages: 114

ISBN-13:

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Build Your Digital Strategy is a book for everyday digital marketers looking to level up their digital strategies. You'll learn a six-step process that works for any brand, creator or nonprofit looking to maximize the potential of what can be achieved with digital and social media channels. This book is for you if you are: • A marketing leader who wants to be more thoughtful about your social media efforts • Looking to break into a career in marketing strategy or digital strategy • A junior or mid-career digital marketer wanting to make an impression on your CMO • Tired of all the blogs and YouTube videos that tell you to be more strategic but don't tell you how to do that • Wanting to apply a proven strategy approach to your digital marketing Build Your Digital Strategy will teach you a six-step process and strategy framework that I have crafted over more than a decade's worth of creating digital strategies. By implementing the strategy framework, you'll gain the insight, confidence and direction that you need to be successful with digital. The process includes: • Aligning your digital marketing goals with your organization's overall marketing goals • Creating a digital brand identity that will make your channels successful • Learning who your targets are and why it matters • Defining a content strategy and figuring out how to create one • Selecting and planning for the social media and digital media channels that you will activate • Designing an evaluation and measurement plan for your strategy • Generating strategic ideas that will make your content pop and get you to your target goals If you just want to know what to do on TikTok, then this book probably isn't for you. While I'll give you the tools for making a decision about whether or not TikTok is for you, this book is not for people looking for the next big idea or viral hit. This is for people who want to get serious about digital marketing strategy. If you're tired of clients or colleagues questioning your skills or ideas, then you'll love what I've put together for you.