From Starting Small to Winning Big

From Starting Small to Winning Big

Author: Shishir Mishra

Publisher: Business Expert Press

Published: 2020-05-06

Total Pages: 114

ISBN-13: 1951527879

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Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.


The Progress Principle

The Progress Principle

Author: Teresa Amabile

Publisher: Harvard Business Press

Published: 2011

Total Pages: 270

ISBN-13: 142219857X

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Explains how to foster progress, shows how to remove obstacles, including meaningless tasks and toxic relationships that disrupt employees' work lives, and offers advice on enhancing employees' inner work life.


Fail Fast or Win Big

Fail Fast or Win Big

Author: Bernhard Schroeder

Publisher: AMACOM

Published: 2015-02-18

Total Pages: 220

ISBN-13: 0814434797

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With today’s marketplace changing at lightning speed, how can entrepreneurs spend the traditional several months perfecting their business plans and finding investors before finally launching their business? They can’t! Because the truth is, the longer they take to launch their company, the more changes there will be in the marketplace--causing their business to be outdated before it even begins!Today’s entrepreneurs must avoid the temptation to play it safe and launch a business in a bubble. Instead, they need to embrace the idea of “failing fast.” Almost upon genesis of the idea, it is detrimental for the entrepreneur to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether.In the groundbreaking, tell-it-like-it-is Fail Fast or Win Big, entrepreneurs will learn how to: • Create a rapid prototype of their product or service• Develop a business model instead of a business plan• Test it repeatedly with customers so they can spot failure early• Continue to refine the model based on customer interactions• Leverage their network and resources in order to run leanComplete with real-life examples of entrepreneurs who set out to fail fast and ended up winning big, Fail Fast or Win Big is the business plan you didn’t study in college. But just like the marketplace, those outdated concepts have changed too!


Why Startups Fail

Why Startups Fail

Author: Tom Eisenmann

Publisher: Currency

Published: 2021-03-30

Total Pages: 370

ISBN-13: 0593137027

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If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.


Dream Small, Win Big

Dream Small, Win Big

Author: Kazuo Inamori

Publisher: PHP研究所

Published: 2022-03-25

Total Pages: 180

ISBN-13:

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Do you have a dream? Do you know how to make it come true? It is simple: Always do the right thing. The author, Kazuo Inamori is a global entrepreneur who founded Kyocera and KDDI and lifted Japan Airlines out of bankruptcy to solid profitability as its chairperson. However, Inamori had not always been so successful. As an adolescent, he failed both the middle school and university entrance exams. After graduation, the only company that was willing to hire him was teetering on the brink of bankruptcy. In spite of his misfortunes, he focused on achieving what he could given his circumstances. Instead of becoming discouraged, he tried to love his work, to experiment with new ideas, and to remain optimistic. This may sound simple, but the challenge is to bring this mindset to work every single day. This was the key to Inamori's success. This book contains no shortcuts or get-rich-quick tips. Rather, it is a testament to the power of perseverance and positivity, and its readers will gain a new appreciation of the importance of hard work, routine, and maintaining growth mindset. ※『君の思いは必ず実現する』を英訳し、電子書籍として配信いたします。 【PHP研究所】


Every Little Win

Every Little Win

Author: Todd Tilghman

Publisher: Thomas Nelson

Published: 2021-06-22

Total Pages: 240

ISBN-13: 1400229111

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What does a forty-two-year-old, small-town pastor do when he wins one of the most popular singing competitions in the world? Todd Tilghman and his wife, Brooke, share how decades of unrelenting challenges have taught them a joyful mindset of embracing not only winning The Voice but also "every little win" along the way. When Todd Tilghman, pastor and father of eight from Meridian, Mississippi, auditioned for The Voice,he counted it as a win simply to sing in front of an audience other than family and church members. Despite no music or vocal training, he not only made it through the blind audition--with all four celebrity judges vying to coach him--he also won the show's entire eighteenth season. Fans were drawn to Todd's tremendous joy on stage, giving them much-needed inspiration during the hard challenges of a global pandemic. In their first book, Todd and Brooke share how their focus on joy and celebrating every little win has helped them to overcome numerous challenges over their twenty-plus-year marriage. From adopting two children from South Korea to fighting for their newborn son's life to pastoring a small congregation through periods of adversity, Todd and Brooke share the lessons they've learned and the strategies that have moved them from fear to faith to ever-present joy.


Dream Big, Start Small: An Entrepreneur's Guide to Success

Dream Big, Start Small: An Entrepreneur's Guide to Success

Author: Md Ashrafur Rahman

Publisher: Panel PR

Published: 2024-07-14

Total Pages: 11

ISBN-13:

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Start your business journey with "Dream Big, Start Small." This easy-to-follow guide helps you turn your big ideas into successful ventures. Learn how to set goals, find your market, build a solid foundation, and grow your business step by step. Packed with real-life stories and practical tips, this book is perfect for anyone ready to make their entrepreneurial dreams come true. Begin your adventure today and achieve lasting success.


The Game of Inches

The Game of Inches

Author: Nigel Collin

Publisher: John Wiley & Sons

Published: 2016-07-12

Total Pages: 231

ISBN-13: 0730328961

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No spin, no fuss, no gurus: get the real secret to business success Game of Inches dispels the myth that success must come from disruption, and provides an actionable blueprint for real-world business achievement. Entrepreneur Nigel Collin interviewed over 80 successful Australian entrepreneurs and leaders to learn the key factors that make a successful business; in this book, he distils his findings into a simple process of four actions governed by three behaviours that will guide your path to the top. Examples and case studies eschew the limelight in favour of those on the front lines of business doing well, illustrating the revolutionary idea that you don't have to make headlines to be a success. By shifting your mindset from explosive, overnight success to a quieter, more consistent, more sustainable process, you gain the ability to reach the top and stay there. You'll discover that innovation is actually in reach, doesn't cost too much and is not really all that complex when approached from a growth-oriented mindset of making small changes consistently. You don't need to be Steve Jobs, and you don't need to create the next iPhone to be a success in business. What you do need to do is redirect your attention away from who you are and toward what you deliver. Learn what really drives sustainable success Discover innovation that's within reach right now Focus on what you do, not who you are Work toward a process of constant, consistent improvement Business success is not a one-off event or a single "eureka" moment. It's a continuous, step-by-step process of becoming better every day. Incremental change is the surest route to the top; though others may skip the climb in favour of a helicopter, those who earn the summit tend to stay longest. Game of Inches is your straightforward roadmap to no-nonsense, long-term business success.


Strategy First

Strategy First

Author: Brad Chase

Publisher: Greenleaf Book Group

Published: 2020-06-16

Total Pages: 269

ISBN-13: 1626347131

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Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.


Negotiating at Work

Negotiating at Work

Author: Deborah M. Kolb

Publisher: John Wiley & Sons

Published: 2015-01-27

Total Pages: 292

ISBN-13: 1118352416

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Understand the context of negotiations to achieve better results Negotiation has always been at the heart of solving problems at work. Yet today, when people in organizations are asked to do more with less, be responsive 24/7, and manage in rapidly changing environments, negotiation is more essential than ever. What has been missed in much of the literature of the past 30 years is that negotiations in organizations always take place within a context—of organizational culture, of prior negotiations, of power relationships—that dictates which issues are negotiable and by whom. When we negotiate for new opportunities or increased flexibility, we never do it in a vacuum. We challenge the status quo and we build out the path for others to negotiate those issues after us. In this way, negotiating for ourselves at work can create small wins that can grow into something bigger, for ourselves and our organizations. Seen in this way, negotiation becomes a tool for addressing ineffective practices and outdated assumptions, and for creating change. Negotiating at Work offers practical advice for managing your own workplace negotiations: how to get opportunities, promotions, flexibility, buy-in, support, and credit for your work. It does so within the context of organizational dynamics, recognizing that to negotiate with someone who has more power adds a level of complexity. The is true when we negotiate with our superiors, and also true for individuals currently under represented in senior leadership roles, whose managers may not recognize certain issues as barriers or obstacles. Negotiating at Work is rooted in real-life cases of professionals from a wide range of industries and organizations, both national and international. Strategies to get the other person to the table and engage in creative problem solving, even when they are reluctant to do so Tips on how to recognize opportunities to negotiate, bolster your confidence prior to the negotiation, turn 'asks' into a negotiation, and advance negotiations that get "stuck" A rich examination of research on negotiation, conflict management, and gender By using these strategies, you can negotiate successfully for your job and your career; in a larger field, you can also alter organizational practices and policies that impact others.