Public Relations
Public Relations

Author: Edward L. Bernays

Publisher: University of Oklahoma Press

Published: 2013-07-29

Total Pages: 441

ISBN-13: 0806189827

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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Surveillance Valley
Surveillance Valley

Author: Yasha Levine

Publisher: PublicAffairs

Published: 2018-02-06

Total Pages: 352

ISBN-13: 1610398033

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The internet is the most effective weapon the government has ever built. In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the internet, tracing it back to a Pentagon counterinsurgency surveillance project. A visionary intelligence officer, William Godel, realized that the key to winning the war in Vietnam was not outgunning the enemy, but using new information technology to understand their motives and anticipate their movements. This idea -- using computers to spy on people and groups perceived as a threat, both at home and abroad -- drove ARPA to develop the internet in the 1960s, and continues to be at the heart of the modern internet we all know and use today. As Levine shows, surveillance wasn't something that suddenly appeared on the internet; it was woven into the fabric of the technology. But this isn't just a story about the NSA or other domestic programs run by the government. As the book spins forward in time, Levine examines the private surveillance business that powers tech-industry giants like Google, Facebook, and Amazon, revealing how these companies spy on their users for profit, all while doing double duty as military and intelligence contractors. Levine shows that the military and Silicon Valley are effectively inseparable: a military-digital complex that permeates everything connected to the internet, even coopting and weaponizing the antigovernment privacy movement that sprang up in the wake of Edward Snowden. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news -- and the device on which you read it.

The Spy Unmasked
The Spy Unmasked

Author: H. L. Barnum

Publisher: War College Series

Published: 2015-02-24

Total Pages: 216

ISBN-13: 9781296482985

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This is a curated and comprehensive collection of the most important works covering matters related to national security, diplomacy, defense, war, strategy, and tactics. The collection spans centuries of thought and experience, and includes the latest analysis of international threats, both conventional and asymmetric. It also includes riveting first person accounts of historic battles and wars.Some of the books in this Series are reproductions of historical works preserved by some of the leading libraries in the world. As with any reproduction of a historical artifact, some of these books contain missing or blurred pages, poor pictures, errant marks, etc. We believe these books are essential to this collection and the study of war, and have therefore brought them back into print, despite these imperfections.We hope you enjoy the unmatched breadth and depth of this collection, from the historical to the just-published works.

Primary Documents
Primary Documents

Author: Laura J. Hoptman

Publisher: The Museum of Modern Art

Published: 2002

Total Pages: 384

ISBN-13: 9780262083133

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This text presents documents drawn from the artistic archives of Eastern and Central Europe during the second half of the 20th century.

The Mango Girl: A Woman's Journey of Perseverance and Survival
The Mango Girl: A Woman's Journey of Perseverance and Survival

Author: Ava Eagle Brown

Publisher: Motivational Press, Incorporated

Published: 2018-10-09

Total Pages: 338

ISBN-13: 9781628655759

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Growing up being abused by her father, deemed unworthy of the love of her mother, ashamed of your upbringing, living in an environment that few survive, and no where to turn but within, The Mango Girl was determined her life wasn't going to end the way it began. From a very young age, Dr. Ava Eagle Brown learned the life lessons of perseverance and survival. In "The Mango Girl" is the courageous story of growing up in one of the poorest areas of Jamaica. Ava's determination and courage gave rise to her belief that she was destined for more than her community could offer. The expected and ingrained recreational activities of sex, raising babies and going to the farm were not enough for this young girl. She taught herself fortitude, enough to forge a very different path than the one expected of her. Ava's story starts in an area of high deprivation, even by rural Jamaica's standards, where the need to find food often won over school attendance. Her journey through her adolescent years was dominated by the dark shadows of incest, homelessness, violence and sexual abuse. Ava's life took an entirely different path when the event of being held and raped at gunpoint in front of her 3-year-old daughter finally pushed her to flee her home country to save her sanity. She describes it as being ejected from her OWN DNA. Resilience and love for her native country allowed Ava to see all her harsh and disappointing experiences as mere stepping stones to becoming a strong and self-reliant woman; a woman who is capable of helping our society to break the cycle of poverty and its effects. This book was written and Ava now lives a life of purpose and passion to impact lives, awaken individuals young and old, and cause shifts that create change for women and girls to live a more empowered life.