Sports Innovation Management
Author: Vanessa Ratten
Publisher: Routledge
Published: 2017-08-23
Total Pages: 234
ISBN-13: 1351712004
DOWNLOAD EBOOKThis book introduces readers to emerging issues of sport innovation. The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed. The book is a useful reference for sports organizations, athletes and government organizations promoting the use of innovation to generate competitive advantage in the global marketplace.