"If this isn't the best analysis of the professional sports business ever written, I'd like to see the book that beats it. . . . Should be read by every sports fan or -- for that matter -- social critic." --From a five-star review, West Coast Review of Books. "Explores its subject so thoroughly and demolishes so many commonly held assumptions that after reading it even the most knowledgeable fans (and some journalists) should feel like drunks who have suddenly been forced to sober up." -- Chicago Tribune "Required reading for anyone who calls himself a fan." -- Chicago Sun-Times "An invaluable contribution to sports literature." -- Howard Cosell
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
The working world of contemporary sports journalism through the eyes of the reporters, editors, and athletes who inhabit it. An account and analysis of the ideology behind sports news.
This book - the first to link feminism, sport and media theory - provides a broad cultural studies orientation. In addition to a theoretical analysis, it provides a practical look at models of sport, media effects and the construction of the sportswoman and women's sports. Divided into three parts, the book: provides an overview of the three areas; focuses on the print and broadcast media portrayal of women's sport, examining such issues as the relationship of sports promotion to media representations of women's sports and the ways in which sports reporting is taught to future journalists; and seeks to develop a new model for the future.
Beyond the highly publicized heroics and foibles of players and teams, when the grandstands are empty and the scoreboards dark, there is a world of sport about which little is known by even the most ardent fan. It is the business world of sport; it is characterized by a thirst for power and money, and its players are just as active as those on the professional teams they oversee. In this collection, some of the best scholars in the field use examples from baseball, football, basketball, and hockey to illuminate the significant economic, legal, social, and historic aspects of the business of professional sports. Contributors: Dennis A. Ahlburg, Rob B. Beamish, Joan M. Chandler, James B. Dworkin, Lawrence M. Kahn, Charles P. Korr, John J. MacAloon, David Mills, Roger G. Noll, Steven A. Reiss, Gary R. Roberts, Stephen F. Ross, Peter D. Sherer, Leigh Steinberg, and David G. Voigt,
Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Designed to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Sp?, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley
Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.
The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption.For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy.
"A welcome addition for those who teach sports studies... Used as a primer, this book provides readers with excellent introduction to the key sociological concepts, methods, and theories, and, also offers useful examples and contextualised discussions that beginners to the realm of sociology will no doubt appreciate. Beedie has compiled for students a good companion text that could certainly be used in conjunction with more detailed books, and, to guide students through more complex academic texts. Students have certainly appreciated Beedie's efforts to help them apply sociological rigour to analysing their sporting worlds, identities and experiences." - Geoffery Kohe, Worcester University "This should be highly useful for any sports studies students who are encountering the sociology of sport for the first time, even those who have previously studied sociology." - Alison Cain, Hertfordshire University Sociology is central to the study of sport in higher education. This reader-friendly textbook introduces all of the subject’s core themes, such as power, diversity and mediation, and relates them to major contemporary social issues such as commercialisation and globalisation. Special emphasis is given throughout to examples drawn from the UK and to the significance of the 2012 Olympics. Theoretical explanation is fully supported by case studies, practical and reflective exercises and guidance on further study.
A comprehensive introduction to the workings of the business, Sportscasters/Sportscasting: Principles and Practices explains all of the information essential to anyone looking to begin a career in sports media. This unique volume explores topics in print and broadcast media, sports psychology, technology issues, politics and legalities, ethics, and even the role of sports and sportscasting in society. Other topics discussed include the historical development and economics of sports and sportscasting, sports spectators, sports controversies, sociological perspectives, and sports journalism. Sportscasters/Sportscasting: Principles and Practices is filled with knowledge essential to the craft of sportscasting, including numerous appendices containing acronyms and biographic information about over 200 sportscasters, and a complete Instructor’s Manual with exercises to help guide students toward mastery of the topic. Please visit http://LKFullerSport.com for more information and to download the Instructor's Manual.
