Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.
Today more than ever, fund-raising is a crucial necessity for sport and athletics at all levels. Fund-raising for Sport and Athletics presents a dynamic blend of fund-raising theory and practice that will take the reader from the administrative aspects of conceptualising, developing, and implementing athletic program fund-raising to the actual operation of an assortment of straightforward and complex fund-raisers. Written for administrators, coaches, and sport management students, this book will provide insights into how to evaluate a fund-raising environment, assess the organisation's capabilities, and plan successful public events. Section I of the textbook details how to plan, design, and execute a fund-raising program, including the assembly of a fund-raising department, board of directors, and volunteer base. Section II provides a wide-ranging look at the execution of specific fund-raisers, such as golf tournaments, dream auctions, car washes, booster programs, and construction dedications. The section concludes with the step-by-step management and operation of summer instructional sports camp fund-raisers.
Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. Each chapter contains a range of useful features, from definitions of key terms to skill-building exercises, exploring both quantitative and qualitative methods for understanding the fundraising process and designing more effective fundraising projects. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.
One area that coaches have never been educated is in the art of fundraising. Most of the time they are not even aware that will become an integral part of the job. The goal for all programs is to provide the best facilities and equipment for the athletes, but where do we start? What do we do?This book will walk through how a small, rural school in a poorer area used a few key concepts to raise over $1.5 million dollars to upgrade the football program. While the examples are football related, the content works for any school program wishing to enhance their fundraising.No more cookie dough or candle sales. No more sharing revenue with a third party that is running fundraisers that do not work. This book gives real examples of how to take your fundraising to the next level and keep it simple.
One area that coaches have never been educated is in the art of fundraising. Most of the time they are not even aware that will become an integral part of the job. The goal for all programs is to provide the best facilities and equipment for the athletes, but where do we start? What do we do?This book will walk through how a small, rural school in a poorer area used a few key concepts to raise over $1.5 million dollars to upgrade the football program. While the examples are football related, the content works for any school program wishing to enhance their fundraising.No more cookie dough or candle sales. No more sharing revenue with a third party that is running fundraisers that do not work. This book gives real examples of how to take your fundraising to the next level and keep it simple.
The book covers professional, Olympic and collegiate sports and each chapter has a fully developed introduction to explaine the relevance of the articles to be presented.
As is. No struggling to conceive and design your fundraiser; that work is already done for you! From standards such as candy sales and sports dinners, to unique ideas like a "mile of art" show and a "cow drop," you'll find a wide variety of ideas to choose from. And the book features a Fundraiser Finder that lists for every event the net profit possibilities, complexity, people needed, and seed money required. You can find the right fundraiser at a glance! Whether you.
The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
