Special Markets Group: The Black Consumer Market
Author:
Publisher:
Published: 2018
Total Pages:
ISBN-13:
DOWNLOAD EBOOKDescription: Discussion of the potential of the African American market.
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Author:
Publisher:
Published: 2018
Total Pages:
ISBN-13:
DOWNLOAD EBOOKDescription: Discussion of the potential of the African American market.
Author: D. Parke Gibson
Publisher: MacMillan Publishing Company
Published: 1978
Total Pages: 264
ISBN-13:
DOWNLOAD EBOOKAuthor: Pepper Miller
Publisher: Paramount Market Publishing
Published: 2005
Total Pages: 152
ISBN-13: 9780972529099
DOWNLOAD EBOOKAt last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Author: J. H. Walters
Publisher:
Published: 1972*
Total Pages: 78
ISBN-13:
DOWNLOAD EBOOKAuthor: Dwight Ernest Brooks
Publisher:
Published: 1991
Total Pages: 280
ISBN-13:
DOWNLOAD EBOOKAuthor: George E. Northcroft
Publisher:
Published: 1970
Total Pages: 62
ISBN-13:
DOWNLOAD EBOOKAuthor: Brenna Wynn Greer
Publisher: University of Pennsylvania Press
Published: 2019-06-14
Total Pages: 328
ISBN-13: 0812296370
DOWNLOAD EBOOKIn 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business. In Represented, Brenna Wynn Greer explores how black entrepreneurs produced magazines, photographs, and advertising that forged a close association between blackness and Americanness. In particular, they popularized conceptions of African Americans as enthusiastic consumers, a status essential to postwar citizenship claims. But their media creations were complicated: subject to marketplace dictates, they often relied on gender, class, and family stereotypes. Demand for such representations came not only from corporate and government clients to fuel mass consumerism and attract support for national efforts, such as the fight against fascism, but also from African Americans who sought depictions of blackness to counter racist ideas that undermined their rights and their national belonging as citizens. The story of how black capitalists made the market work for racial progress on their way to making money reminds us that the path to civil rights involved commercial endeavors as well as social and political activism.
Author: Miriam Burney Stamps
Publisher:
Published: 1982
Total Pages: 404
ISBN-13:
DOWNLOAD EBOOKAuthor: L. Burnett
Publisher: Palgrave Macmillan
Published: 2010-04-12
Total Pages: 0
ISBN-13: 9780230616844
DOWNLOAD EBOOKThe general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century—not to mention the all-important new demographics of the new century—it’s bad business to continue to rely on luxury’s traditional customer base to support sales, or on tired marketing strategies and tactics. In Black is the New Green authors Burnett and Hoffman show readers how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can’t afford to overlook if growth is the objective. The total number of affluent ethnic households in the United States in now estimated at over 1.3 million, the buying power of affluent African Americans (referred to as AAA’s in this book) is currently $87.3 billion. It would be foolish in the extreme not to tap into this rich buying segment, yet that is exactly what the marketing arms of companies do all too frequently. Sometimes this is because the executives in a particular marketing department are unaware of the potential that exists within this segment, sometimes it’s because they are baffled about how to reach out to this segment and sometimes it’s because they think they lack the money or resources to make a credible effort at adding a whole new segment. And sometimes, unfortunately, it’s because they have reached out in the past but their efforts were unappealing to the AAA audience. Black is the New Green will show you how to attract this lucrative market and create brand loyalty and product bonding among affluent African Americans in an affordable and measurable way. Up until now, the affluent African American market has been underappreciated and overlooked. But with a sitting African American president—the time is now to tap into this market and to embrace a constituency that will have a lasting effect on your bottom line. http://www.blackisthenewgreenthebook.com
Author: Michael G. Harvey
Publisher:
Published: 1976
Total Pages: 56
ISBN-13:
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