Special Issue: Branding and Reputation in Sports Marketing
Author: Frank Pons
Publisher:
Published: 2008
Total Pages: 159
ISBN-13:
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Author: Frank Pons
Publisher:
Published: 2008
Total Pages: 159
ISBN-13:
DOWNLOAD EBOOKAuthor: Antonio Williams
Publisher:
Published: 2023
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKAuthor: Lawrence A. Wenner
Publisher: Oxford University Press
Published: 2022-09-27
Total Pages: 1201
ISBN-13: 0197519032
DOWNLOAD EBOOKSport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the early socialization of children into sport, the study of sport and society has developed as a distinctly wide-ranging scholarly enterprise, centered in sociology, sport studies, and cultural, media, and gender studies. In The Oxford Handbook of Sport and Society, Lawrence Wenner brings together contributions from the world's leading scholars on sport and society to create the premier comprehensive and interdisciplinary reference for scholars and students looking to understand key areas of inquiry about the role and impacts of sport in contemporary culture. The Handbook offers penetrating analyses of the key ways that today's outsized sport is integrated into the lives of both athletes and fans and increasingly shapes the social fabric and cultural logics across the world. Featuring 85 leading international scholars, the volume is organized into six sections: society and values, enterprise and capital, participation and cultures, lifespan and careers, inclusion and exclusion, and spectator engagement and media. To aid comprehension and comparison, each chapter opens with a brief introduction to the area of research and features a common organizational scheme with three main sections of key issues, approaches, and debates to guide scholars and students to what is currently most important in the study of each area. Written at an accessible level and offering rich resources to further study each topic, this handbook is an essential resource for scholars and students as well as general readers who wish to understand the growing social, cultural, political, and economic influences of sport in society and our everyday lives.
Author: Anna Zarkada
Publisher:
Published: 2020
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Mark P. Pritchard
Publisher: Routledge
Published: 2013-08-15
Total Pages: 262
ISBN-13: 1136267956
DOWNLOAD EBOOKThis edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
Author: Vanessa Ratten
Publisher:
Published: 2010
Total Pages: 143
ISBN-13:
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Publisher:
Published: 2014
Total Pages: 116
ISBN-13:
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Publisher:
Published: 2010
Total Pages: 862
ISBN-13:
DOWNLOAD EBOOKAuthor: Paul Mark Pedersen
Publisher: Routledge
Published: 2013
Total Pages: 545
ISBN-13: 0415518199
DOWNLOAD EBOOKThis text offers a survey of the discipline of sport communication. The authors explore communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of sport that don't rely on effective communications. Including contributions from sport media and communications scholars and professionals from around the world, the book examines emerging media, social media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions.--adapted from publisher's description.
Author: Stephen Ross
Publisher:
Published: 2011
Total Pages: 145
ISBN-13:
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