Space Race Television
Author: Sven Grampp
Publisher: Springer Nature
Published:
Total Pages: 411
ISBN-13: 3658439718
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Live from the Moon
Author: Michael Allen
Publisher: I.B. Tauris
Published: 2009-06-17
Total Pages: 254
ISBN-13:
DOWNLOAD EBOOKThis is the first comprehensive exploration of the role played by film and television systems in enabling these feats of interplanetary exploration to be witnessed by audiences of hundreds of millions of people.
Marketing the Moon
Author: David Meerman Scott
Publisher: MIT Press
Published: 2014-02-28
Total Pages: 145
ISBN-13: 0262026961
DOWNLOAD EBOOKOne of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Remembering the Space Race with Walter Cronkite
Author:
Publisher:
Published: 2020-06-15
Total Pages:
ISBN-13: 9781887022934
DOWNLOAD EBOOKIn the 1960s and early 1970s there was an extraordinary interplay between television journalism and our national space program to reach the Moon. The space program provided a well-organized succession of spectaculars, and television news provided the crucial means to bring this historic epoch to a global audience. In the context of the Cold War and competition with the Soviets, the space launches and the TV coverage took on special urgency. In a remarkable evening at the Smithsonian National Air and Space Museum in Washington, DC, a panel of network news executives and NASA officials gathered to discuss how NASA and the networks collaborated to present the space race for their mutual benefit and for American national interests; sharing their personal stories and recollections. The panel was led by Walter Cronkite, the former CBS news anchor and featured Joel Banow and Robert Wussler representing CBS special events, James Kitchell, the NBC executive producer responsible for covering space activities, and Julian Scheer, a newspaper reporter who served as the head of NASA public relations during the Apollo Moon landing era. Dr. Martin Collins, a space historian at the Smithsonian, served as moderator. What follows is a transcript of an intimate conversation among these men, exclusively documented by the publisher of the history journal, "Quest: The History of Spaceflight Quarterly," along with rare images provided by NASA and the CBS News Archives.
TV Brings the Moon Landing to Earth
Author: Rebecca Rissman
Publisher: Compass Point Books
Published: 2019-08
Total Pages: 65
ISBN-13: 0756560071
DOWNLOAD EBOOKOn-point historical photographs combined with strong narration bring the story of the moon landing to life. Kids will learn about the cold war tensions between the US and the USSR that led to the space race, and the push from presidents Kennedy and Johnson to ensure the U.S. got to the moon first. As an added bonus, readers will learn about how this played out on TV. All of the networks covered it, but Walter Cronkite and astronaut Wally Shirra are there to narrate how it happened with real excitement. Accompanying video will show readers what viewers saw at the time.
American Moonshot
Author: Douglas Brinkley
Publisher: HarperCollins
Published: 2019-04-02
Total Pages: 686
ISBN-13: 0062655086
DOWNLOAD EBOOKInstant New York Times Bestseller As the fiftieth anniversary of the first lunar landing approaches, the award winning historian and perennial New York Times bestselling author takes a fresh look at the space program, President John F. Kennedy’s inspiring challenge, and America’s race to the moon. “We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.”—President John F. Kennedy On May 25, 1961, JFK made an astonishing announcement: his goal of putting a man on the moon by the end of the decade. In this engrossing, fast-paced epic, Douglas Brinkley returns to the 1960s to recreate one of the most exciting and ambitious achievements in the history of humankind. American Moonshot brings together the extraordinary political, cultural, and scientific factors that fueled the birth and development of NASA and the Mercury, Gemini and Apollo projects, which shot the United States to victory in the space race against the Soviet Union at the height of the Cold War. Drawing on new primary source material and major interviews with many of the surviving figures who were key to America’s success, Brinkley brings this fascinating history to life as never before. American Moonshot is a portrait of the brilliant men and women who made this giant leap possible, the technology that enabled us to propel men beyond earth’s orbit to the moon and return them safely, and the geopolitical tensions that spurred Kennedy to commit himself fully to this audacious dream. Brinkley’s ensemble cast of New Frontier characters include rocketeer Wernher von Braun, astronaut John Glenn and space booster Lyndon Johnson. A vivid and enthralling chronicle of one of the most thrilling, hopeful, and turbulent eras in the nation’s history, American Moonshot is an homage to scientific ingenuity, human curiosity, and the boundless American spirit.
Sidereus Nuncius, Or The Sidereal Messenger
Author: Galileo Galilei
Publisher: University of Chicago Press
Published: 1989-04-15
Total Pages: 140
ISBN-13: 0226279030
DOWNLOAD EBOOK"Sidereus Nuncius (usually Sidereal Messenger, also Starry Messenger or Sidereal Message) is a short astronomical treatise (or pamphlet) published in New Latin by Galileo Galilei in March 1610. It was the first published scientific work based on observations made through a telescope, and it contains the results of Galileo's early observations of the imperfect and mountainous Moon, the hundreds of stars that were unable to be seen in either the Milky Way or certain constellations with the naked eye, and the Medicean Stars that appeared to be circling Jupiter.[1] The Latin word nuncius was typically used during this time period to denote messenger; however, albeit less frequently, it was also interpreted as message. While the title Sidereus Nuncius is usually translated into English as Sidereal Messenger, many of Galileo's early drafts of the book and later related writings indicate that the intended purpose of the book was "simply to report the news about recent developments in astronomy, not to pass himself off solemnly as an ambassador from heaven."[2] Therefore, the correct English translation of the title is Sidereal Message (or often, Starry Message)."--Wikiped, Nov/2014.
The Race for Space
Author: Betsy Kuhn
Publisher: Twenty-First Century Books
Published: 2007-01-01
Total Pages: 113
ISBN-13: 0822559846
DOWNLOAD EBOOKThe history of space flight for the Americans and the Russians.
Beyond Sputnik and the Space Race
Author: Hugh R. Slotten
Publisher: JHU Press
Published: 2022-02-08
Total Pages: 256
ISBN-13: 1421441233
DOWNLOAD EBOOKA fascinating account of how the United States established the first global satellite communications system to project geopolitical leadership during the Cold War. On July 20, 1969, the world watched, spellbound, as NASA astronaut Neil Armstrong stepped off the Apollo 11 lunar module to walk on the moon. NASA estimated that 20 percent of the planet's population—nearly 650 million people—watched the moon landing footage, which was made possible by the first global satellite communications system, the International Telecommunications Satellite Organization, or Intelsat. In Beyond Sputnik and the Space Race, Hugh R. Slotten analyzes the efforts of US officials, especially during the Kennedy administration, to establish this satellite communication system and open it to all countries of the world. Locked in competition with the Soviet Union for both military superiority and international prestige, President John F. Kennedy overturned the Eisenhower administration's policy of treating satellite communications as simply an extension of traditionally regulated telecommunications. Instead of allowing private communications companies to set up separate systems that would likely primarily serve major "developed" regions, the new administration decided to take the lead in establishing a single world system. Explaining how the East-West Cold War conflict became increasingly influenced by North-South tensions during this period, Slotten highlights the growing importance of non-aligned countries in Asia, Latin America, and Africa. He also underscores the importance of a political economy of "total Cold War" in which many crucial aspects of US society became tied to imperatives of national security and geopolitical prestige. Drawing on detailed archival records to examine the full range of decisionmakers involved in the Intelsat system, Beyond Sputnik and the Space Race spotlights mid- and lower-level agency staff usually ignored by historians. One of the few works to analyze the establishment of a major global infrastructure project, this book provides an outstanding analytical overview of the history of global electronic communications from the mid-nineteenth century to the present.
Moon Rush
Author: Leonard David
Publisher: National Geographic Books
Published: 2019-05-07
Total Pages: 260
ISBN-13: 1426220065
DOWNLOAD EBOOKVeteran space journalist digs into the science and technology--past, present, and future--central to our explorations of Earth's only satellite, the space destination most hotly pursued today. In these rich pages, veteran science journalist Leonard David explores the moon in all its facets, from ancient myth to future "Moon Village" plans. Illustrating his text with maps, graphics, and photographs, David offers inside information about how the United States, allies and competitors, as well as key private corporations like Moon Express and Jeff Bezos's Blue Origin, plan to reach, inhabit, and even harvest the moon in the decades to come. Spurred on by the Google Lunar XPRIZE--$20 million for the first to get to the moon and send images home--the 21st-century space race back to the moon has become more urgent, and more timely, than ever. Accounts of these new strategies are set against past efforts, including stories never before told about the Apollo missions and Cold War plans for military surveillance and missile launches from the moon. Timely and fascinating, this book sheds new light on our constant lunar companion, offering reasons to gaze up and see it in a different way than ever before.
