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Author: Janet M. D'Angelo
Publisher: Milady Publishing Company
Published: 2009-07-30
Total Pages: 0
ISBN-13: 9781435482104
DOWNLOAD EBOOKThis workbook should be used in conjunction with Spa Business Strategies: A Plan For Success, Second Edition. It contains detailed interactive exercises, designed to reinforce learning and increase student comprehension.
Author: Gerard Bodeker
Publisher: Routledge
Published: 2010-08-20
Total Pages: 493
ISBN-13: 1136351256
DOWNLOAD EBOOK• Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.
Author: Sarah Rawlinson
Publisher: Goodfellow Publishers Ltd
Published: 2017-02-28
Total Pages: 209
ISBN-13: 1910158712
DOWNLOAD EBOOKa sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: • The spa industry • The spa consumer • The business of spas • Future directions
Author: Neil Duoff
Publisher:
Published: 2013-10-15
Total Pages: 314
ISBN-13: 9780984862030
DOWNLOAD EBOOKSoftcover Reprint
Author: Lydia Sarfati
Publisher:
Published: 2020-05-19
Total Pages:
ISBN-13: 9781735166407
DOWNLOAD EBOOKAuthor: John Uhrig
Publisher: Lulu.com
Published: 2008-03-21
Total Pages: 188
ISBN-13: 1435708423
DOWNLOAD EBOOKThe book is on how to write million dollar ads, sales letters, flyers, postcards and web marketing pieces for businesses within the "Spa Industry." Writing effective spa marketing!How To Create Instant Client Promotions and Sales Letters... That Get Results!Boost your sales with powerful sales letters and promotions reserved typically for the BIG marketers!
Author: Nedelea, Alexandru-Mircea
Publisher: IGI Global
Published: 2016-01-07
Total Pages: 345
ISBN-13: 1466697628
DOWNLOAD EBOOKTourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Author: Mike Wallace
Publisher: Goodfellow Publishers Ltd
Published: 2020-09-01
Total Pages: 272
ISBN-13: 1911635212
DOWNLOAD EBOOKThe Spa Manager’s Essential Guide contains all the basic day to day information on how to run a wellness, beauty or thermal spa operation successfully. It focuses on those areas that industry leaders have identified as critical and missing in today’s spa leaders, combined with advice from over 40 spa experts.
Author: Peter Robinson
Publisher: Routledge
Published: 2012
Total Pages: 370
ISBN-13: 0415677920
DOWNLOAD EBOOK"...offers a comprehensive collection of the most frequently studies concepts in the field. Within the text, key terms, concepts, typologies and frameworks are examined in the context of the broader social sciences, blending together theory and practice to explore the scope of the subject. Terms covered include: authenticity, destination management, geographies of tourism, hospitality, LGBT tourism, mobility, planning, society and culture, sociology in tourism, tourism strategy. Each entry contextualizes, defines and debates the concept discussed, providing an excellent starting point for those studying tourism for the first time, and a quick reference for those who are more experienced. With case studies, examples and further reading throughout, this text will be invaluable for all undergraduate and postgraduate tourism students."--Cover.
Author: Cathy A. Enz
Publisher: SAGE
Published: 2010-07-14
Total Pages: 1081
ISBN-13: 1412905907
DOWNLOAD EBOOKThis state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
