Sounds Good on Paper
Author: Roger Horberry
Publisher: A&C Black
Published: 2010-05-01
Total Pages: 194
ISBN-13: 1408122316
DOWNLOAD EBOOKCareer experts have noted the enormous competitive advantage of employees who excel at written communication. This book, written by one of London's top copywriters, is a fun guide to using fifty of the most powerful and persuasive figures of speech to add freshness and flavor to everything from the most routine business communication to marketing copy which has an immediate and memorable impact. Figures of speech with their double meaning wordplay can add a level of style and impact and pump up your powers of persuasion.