Author: Francena Lounsbery Nolan

Publisher: Forgotten Books

Published: 2017-11-19

Total Pages: 70

ISBN-13: 9780260826428

Excerpt from Consumers' Concepts of Fabric: A Marketing Study of the Relative Importance of Fabric Characteristics in the Selection of Women's Clothing Reaction to or evaluation of the fabric in the dress was also strongly affected by the interrelationship of fabric, style, and workmanship. When asked to compare the importance of these 3 items, 85 percent of the women placed style at the top. Thus, it appears that style, the most subjective of considerations, is given priority in decision making and, as a result, purchasers may be less critical of the performance characteristics of the fabric. Cotton was judged the most versatile fiber. For summer use, it was considered suitable for all situations by'a substantial majority of the respondents. For winter use, its versatility was also evident, although it received less than majority acceptance for formal and special occasions wear. Wool was favored in the winter for town and special occasions wear. Linen was accepted by more people in the summer than in winter, and for town and special occasion wear to a greater extent than for formal or work situations. Rayon was associated with town, special occasion and, to a lesser extent, with formal wear irrespective of season. Nylon was considered suitable by most people for special occasion and formal wear in either summer or winter, and town wear for summer. In their own wardrobes, however, many individuals did not choose among all these alternatives M3 percent did not wear dresses of linen or wool and 51 percent did not wear nylon. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.