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Author: Michael L. Gross
Publisher: Cambridge University Press
Published: 2017-06-09
Total Pages: 285
ISBN-13: 110713224X
DOWNLOAD EBOOKThis collection focuses on non-kinetic warfare, including cyber, media, and economic warfare, as well as non-violent resistance, 'lawfare', and hostage-taking.
Author: Matthew Symonds
Publisher: Simon and Schuster
Published: 2013-04-30
Total Pages: 540
ISBN-13: 1439127581
DOWNLOAD EBOOKIn a business where great risks, huge fortunes, and even bigger egos are common, Larry Ellison stands out as one of the most outspoken, driven, and daring leaders of the software industry. The company he cofounded and runs, Oracle, is the number one business software company: perhaps even more than Microsoft's, Oracle's products are essential to today's networked world. But Oracle is as controversial as it is influential, as feared as it is revered, thanks in large part to Larry Ellison. Though Oracle is one of the world's most valuable and profitable companies, Ellison is not afraid to suddenly change course and reinvent Oracle in the pursuit of new and ever more ambitious goals. Softwar examines the results of these shifts in strategy and the forces that drive Ellison relentlessly on. In Softwar, journalist Matthew Symonds gives readers an exclusive and intimate insight into both Oracle and the man who made it and runs it. As well as relating the story of Oracle's often bumpy path to industry dominance, Symonds deals with the private side of Ellison's life. From Ellison's troubled upbringing by adoptive parents and his lifelong search for emotional security to the challenges and opportunities that have come with unimaginable wealth, Softwar gets inside the skin of a fascinating and complicated human being. With unlimited insider access granted by Ellison himself, Symonds captures the intensity and, some would say, the recklessness that have made Ellison a legend. The result of more than a hundred hours of interviews and many months spent with Ellison, Softwar is the most complete portrait undertaken of the man and his empire -- a unique and gripping account of both the way the computing industry really works and an extraordinary life. Despite his closeness to Ellison, Matthew Symonds is a candid and at times highly critical observer. And in perhaps the book's most unusual feature, Ellison responds to Symonds's portrayal in the form of a running footnoted commentary. The result is one of the most fascinating business stories of all time.
Author: Caryl Rivers
Publisher: Penguin
Published: 2013-10-17
Total Pages: 253
ISBN-13: 1101610018
DOWNLOAD EBOOKFor the first time in history, women make up half the educated labor force and are earning the majority of advanced degrees. It should be the best time ever for women, and yet... it’s not. Storm clouds are gathering, and the worst thing is that most women don’t have a clue what could be coming. In large part this is because the message they’re being fed is that they now have it made. But do they? In The New Soft War on Women, respected experts on gender issues and the psychology of women Caryl Rivers and Rosalind C. Barnett argue that an insidious war of subtle biases and barriers is being waged that continues to marginalize women. Although women have made huge strides in recent years, these gains have not translated into money and influence. Consider the following: - Women with MBAs earn, on average, $4,600 less than their male counterparts in their first job out of business school. - Female physicians earn, on average, 39 percent less than male physicians. - Female financial analysts take in 35 percent less, and female chief executives one quarter less than men in similar positions. In this eye-opening book, Rivers and Barnett offer women the real facts as well as tools for combating the “soft war” tactics that prevent them from advancing in their careers. With women now central to the economy, determining to a large degree whether it thrives or stagnates, this is one war no one can afford for them to lose.
Author: Thierry Breton
Publisher: Holt McDougal
Published: 1986
Total Pages: 318
ISBN-13: 9780030049989
DOWNLOAD EBOOKAuthor: Matthew A. Baum
Publisher: Princeton University Press
Published: 2011-10-16
Total Pages: 368
ISBN-13: 1400841283
DOWNLOAD EBOOKThe American public has consistently declared itself less concerned with foreign affairs in the post-Cold War era, even after 9/11, than at any time since World War II. How can it be, then, that public attentiveness to U.S. foreign policy crises has increased? This book represents the first systematic attempt to explain this apparent paradox. Matthew Baum argues that the answer lies in changes to television's presentation of political information. In so doing he develops a compelling "byproduct" theory of information consumption. The information revolution has fundamentally changed the way the mass media, especially television, covers foreign policy. Traditional news has been repackaged into numerous entertainment-oriented news programs and talk shows. By transforming political issues involving scandal or violence (especially attacks against America) into entertainment, the "soft news" media have actually captured more viewers who will now follow news about foreign crises, due to its entertainment value, even if they remain uninterested in foreign policy. Baum rigorously tests his theory through content analyses of traditional and soft news media coverage of various post-WWII U.S. foreign crises and statistical analyses of public opinion surveys. The results hold key implications for the future of American politics and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans. Scholars, political analysts, and even politicians have tended to ignore the soft news media and politically disengaged citizens. But, as this well-written book cogently demonstrates, soft news viewers represent a largely untapped reservoir of unusually persuadable voters.
Author: Lilie Chouliaraki
Publisher: John Benjamins Publishing
Published: 2007-06-05
Total Pages: 162
ISBN-13: 902729254X
DOWNLOAD EBOOKThis book, which was originally published as a Special Issue of Journal of Language & Politics 4:1 (2005), takes the war in Iraq as an exemplary case through which to demonstrate the changing nature of contemporary power. The book convincingly argues that the effective study of international politics depends today upon our understanding of the interplay between hard (military, economic) and soft (symbolic) power. One might say, between the politics of territory, guns or money and the language of narrating the world in coherent and persuasive stories. Bringing together different strands of discourse analysis with social, historical and, to an extent, political analysis, all contributions seek to illustrate the ways in which a variety of public genres, from political speeches to computer games and from educational material to newspaper reports, produce influential knowledge about the war and shape the ethical and political premises upon which the legitimacy of this war and a ‘vision’ of the emergent world order rests.
Author: Tianyang Liu
Publisher: Routledge
Published: 2021-11
Total Pages: 224
ISBN-13: 9781003167136
DOWNLOAD EBOOK"This book explores how the Chinese government reasserts its control and management of public spaces as part of its overall counter-terrorism strategy. The work focuses primarily on the banal and alternative forms that China's 'war on terror' takes: the everyday, non-military, socio-economic and spatio-material. It presents three different cases of control associated with the state's effort to manage material, social and digital public spaces as remedies to terrorism and ethnic unrest in China: the redevelopment project of Kashgar-the 'home' of Uyghur culture-from 2001 to 2017; the forging of local partnerships with potential agents (i.e. the local cadres and Imams in Xinjiang) as part of the process of implementing counter-terrorism policies; and an online campaign about international terrorism that appeared on Sina Weibo. Using securitization theory as a theoretical framework, the book establishes links between human geography and critical security studies and advances the understanding of non-confrontational forms of resistance in China. It also focuses attention on the binary relationship between the securitizing agency of the state and the counter-securitization agency of 'terrorists', while also exploring the manner in which other societal forces interact with these processes. This book will be of interest to students of critical terrorism studies, Chinese studies, human geography, and security studies"--
Author: Christian Parenti
Publisher: Basic Books
Published: 2007-10-15
Total Pages: 303
ISBN-13: 0465009891
DOWNLOAD EBOOKOn a typical day, you might make a call on a cell phone, withdraw money at an ATM, visit the mall, and make a purchase with a credit card. Each of these routine transactions leaves a digital trail for government agencies and businesses to access. As cutting-edge historian and journalist Christian Parenti points out, these everyday intrusions on privacy, while harmless in themselves, are part of a relentless (and clandestine) expansion of routine surveillance in American life over the last two centuries-from controlling slaves in the old South to implementing early criminal justice and tracking immigrants. Parenti explores the role computers are playing in creating a whole new world of seemingly benign technologies-such as credit cards, website "cookies," and electronic toll collection-that have expanded this trend in the twenty-first century. The Soft Cage offers a compelling, vitally important history lesson for every American concerned about the expansion of surveillance into our public and private lives.
Author: Stephen J. Cimbala
Publisher: Penn State Press
Published: 2010-11-01
Total Pages: 321
ISBN-13: 0271041269
DOWNLOAD EBOOKAuthor: Joseph S Nye Jr
Publisher: PublicAffairs
Published: 2009-04-28
Total Pages: 216
ISBN-13: 0786738960
DOWNLOAD EBOOKJoseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
