Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social and Cultural Aspects of Language Learning in Study Abroad
Social and Cultural Aspects of Language Learning in Study Abroad

Author: Celeste Kinginger

Publisher: John Benjamins Publishing

Published: 2013-07-31

Total Pages: 356

ISBN-13: 9027271836

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The papers in this volume offer a sampling of contemporary efforts to update the portrayal of study abroad in the applied linguistics literature through attention to its social and cultural aspects. The volume illustrates diversification of theory and method, refinement of approaches to social interactive language use, and expansion in the range of populations and languages under scrutiny. Part I offers a topical orientation, outlining the rationale for the project. Part II presents six qualitative case studies adopting sociocultural, activity theoretical, postructuralist, or discourse analytic methodologies. The four chapters in Part III illustrate a variety of approaches and foci in research on the pragmatic capabilities of study abroad participants in relation to second language identities. The volume will be of interest to a broad audience of applied linguistics researchers, language educators, and professionals engaged in the design, oversight, and assessment of study abroad programs.

Social Identities and Multiple Selves in Foreign Language Education
Social Identities and Multiple Selves in Foreign Language Education

Author: Damian J. Rivers

Publisher: A&C Black

Published: 2013-07-18

Total Pages: 257

ISBN-13: 1441164383

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Within foreign language education contexts across the globe, inadequate attention has been paid to documenting the dynamics of identity development, negotiation and management. This book looks at these dynamics in specific relation to otherness, in addition to attitudinal and behavioural overtones created through use of the term 'foreign' (despite its position as an integral marker in language acquisition discourse). This book argues that individual identities are multidimensional constructs that gravitate around a hub of intricate social networks of multimodal intergroup interaction. The chapters pursue a collective desire to move the notion of identity away from theoretical abstraction and toward the lived experiences of foreign language teachers and students. While the identities entangled with these interactions owe a significant measure of their existence to the immediate social context, they can also be actively developed by their holders. The collection of chapters within this book demonstrate how foreign language education environments (traditional and non-traditional) are ideal locations for the development of a sophisticated repertoire of discursive strategies used in the formulation, navigation, expression and management of social identities and multiple selves.

Journal of International Students, 2018 Vol. 8 (4)
Journal of International Students, 2018 Vol. 8 (4)

Author: Krishna Bista

Publisher: OJED/STAR

Published:

Total Pages: 248

ISBN-13:

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The Journal of International Students (JIS), an academic, interdisciplinary, and peer-reviewed publication (Print ISSN 2162-3104 & Online ISSN 2166-3750), publishes scholarly peer reviewed articles on international students in tertiary education, secondary education, and other educational settings that make significant contributions to research, policy, and practice in the internationalization of higher education.

Social Media and International Relations
Social Media and International Relations

Author: Sarah Kreps

Publisher: Cambridge University Press

Published: 2020-08-13

Total Pages: 119

ISBN-13: 1108922163

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The 2016 US election highlighted the potential for foreign governments to employ social media for strategic advantages, but the particular mechanisms through which social media affect international politics are underdeveloped. This Element shows that the populace often seeks to navigate complex issues of foreign policy through social media, which can amplify information and tilt the balance of support on these issues. In this context, the open media environment of a democracy is particularly susceptible to foreign influence whereas the comparatively closed media environment of a non-democracy provides efficient ways for these governments to promote regime survival.

The Routledge Handbook of Chinese Second Language Acquisition
The Routledge Handbook of Chinese Second Language Acquisition

Author: Chuanren Ke

Publisher: Routledge

Published: 2018-03-29

Total Pages: 662

ISBN-13: 1317367901

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The Routledge Handbook of Chinese Second Language Acquisition is the first reference work of its kind. The handbook contains twenty contributions from leading experts in the field of Chinese SLA, covering a wide range of topics such as social contexts, linguistic perspectives, skill learning, individual differences and learning settings and testing. Each chapter covers historical perspectives, core issues and key findings, research approaches, pedagogical implications, future research direction and additional references. The Routledge Handbook of Chinese Second Language Acquisition is an essential reference for Chinese language teachers and researchers in Chinese applied linguistics and second language acquisition.