Social Media Promotions for Musicians
Author: Bobby Owsinski
Publisher: Music Pro Guides
Published: 2014-04
Total Pages: 0
ISBN-13: 9781480387355
DOWNLOAD EBOOKSOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND
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Social Media Promotion For Musicians - Third Edition: The Manual For Marketing Yourself, Your Band, And Your Music Online
Author: Bobby Owsinski
Publisher:
Published: 2020-04-07
Total Pages: 294
ISBN-13: 9781946837066
DOWNLOAD EBOOKLearn how to efficiently use your online presence to promote your band, your music or yourself with the totally revised Third Edition of Social Media Promotion For Musicians. The updated book reveals the latest insider tips on how to use both the most popular social platforms like Instagram, Facebook, YouTube and TikTok in conjunction with your website and mailing list to gain more fans, followers, views and streams. If you're an artist, band, engineer, producer or songwriter, Social Media Promotion For Musicians Third Edition proves the newest techniques and strategies to increase your online and streaming presence without taking away precious time from making music. BONUS: Now includes a special chapter on marketing to playlists A full Instructors Resource Kit containing a Syllabus, Topics for Demonstrations and Discussions for each chapter, Test Bank and answer key for 12 week semester, and Powerpoint and Keynote presentations for each chapter is available for free to all instructors in qualified learning institutions.
Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits
Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
Published: 2010-08-31
Total Pages: 266
ISBN-13: 1599183838
DOWNLOAD EBOOKProvides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
The Recording Engineer's Handbook
Author: Bobby Owsinski
Publisher: Hal Leonard Corporation
Published: 2005
Total Pages: 388
ISBN-13: 9781932929003
DOWNLOAD EBOOKWorking as a recording engineer presents challenges from every direction of your project. From using microphones to deciding on EQ settings, choosing outboard gear to understanding how, when and why to process your signal, the seemingly never-ending choices can be very confusing. Professional Audio's bestselling author Bobby Owsinski (The Mixing Engineer's Handbook, The Mastering Engineer's Handbook) takes you into the tracking process for all manner of instruments and vocals-- providing you with the knowledge and skill to make sense of the many choices you have in any given project. From acoustic to electronic instruments, mic placement to EQ settings, everything you need to know to capture professionally recorded audio tracks is in this guide.
Music Marketing
Author: Mike King
Publisher: Hal Leonard Corporation
Published: 2009-08-01
Total Pages: 178
ISBN-13: 1458429474
DOWNLOAD EBOOK(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Project Management for Musicians
Author: Jonathan Feist
Publisher: Hal Leonard Corporation
Published: 2013-01-01
Total Pages: 308
ISBN-13: 1480351970
DOWNLOAD EBOOK(Berklee Press). Get organized, and take charge of your music projects! This book will help you harness your creativity into clear visions and effective work plans. Whether you are producing a recording, going on tour, developing a studio, launching a business, running a marketing campaign, creating a music curriculum, or any other project in the music industry, these road-tested strategies will help you to succeed. Music projects come in all sizes, budgets, and levels of complexity, but for any project, setting up a process for planning, executing, and monitoring your work is crucial in achieving your goals. This book will help you clarify your vision and understand the work required to complete it on time, within budget, and to your highest possible quality standard. It is a comprehensive approach, with hundreds of music industry-specific tools for keeping your work on track, mitigating risk, and reducing stress, so that you can complete your project successfully. You will learn to: develop work strategies; delegate tasks; build and manage teams; organize your project office; develop production schedules; understand and organize contracts; analyze risk; and much more.
The Social Media Marketing Book
Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
Published: 2009-11-13
Total Pages: 245
ISBN-13: 1449383106
DOWNLOAD EBOOKAre you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Music 4.1
Author: Bobby Owsinski
Publisher: Hal Leonard Corporation
Published: 2016-04-01
Total Pages: 310
ISBN-13: 1495063658
DOWNLOAD EBOOK(Music Pro Guide Books & DVDs). Today's music industry is constantly changing at a dizzying pace, and this Music 4.1: A Survival Guide for Making Music in the Internet Age is fully equipped to help you navigate it. Written for artists overwhelmed by the seemingly endless options of the quickly evolving Internet, this is the only book that offers a comprehensive strategy for online success. In Music 4.1 , Bobby Owsinski includes an in-depth look at the economics of streaming music, with the real information about royalties that distributors and record labels don't want you to know and that simply can't be found anywhere else. The book also looks at how revenue is generated from YouTube and other video streaming services, and it provides techniques for optimizing both videos and channels for maximum success. Also included are lists of effective tips (both high- and low-tech) and checklists with every chapter, as well as a reference list of online tools for inexpensive music and merchandise distribution, sales, marketing, and promotion. With fresh interviews from several of today's successful music industry innovators, Music 4.1 reveals new and proven pathways to success in the new paradigm of the modern music world.
The Music Industry Handbook
Author: Paul Rutter
Publisher: Routledge
Published: 2016-06-17
Total Pages: 349
ISBN-13: 1317434617
DOWNLOAD EBOOKThe Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising. The Music Industry Handbook, Second edition also includes: in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry profiles presenting interviews with key figures workings in the music industry detailed further reading for each chapter and a glossary of essential music industry terms.
Understanding the Music Business
Author: Dick Weissman
Publisher: Taylor & Francis
Published: 2017-05-12
Total Pages: 429
ISBN-13: 1317192648
DOWNLOAD EBOOKIn today’s fast-moving music industry, what does it take to build a life-long career? Now more than ever, all those working in music need to be aware of many aspects of the business, and take control of their own careers. Understanding the Music Business offers students a concise yet comprehensive overview of the rapidly evolving music industry, rooted in real-world experiences. Anchored by a wealth of career profiles and case studies, this second edition has been updated throughout to include the most important contemporary developments, including the advent of streaming and the shift to a DIY paradigm. A new "Both Sides Now" feature helps readers understand differing opinions on key issues. Highly readable, Understanding the Music Business is the perfect introduction for anyone seeking to understand how musical talents connect to making a living.
