The goal of this book is to provide a reference for applications of mathematical modelling in social media and related network analysis and offer a theoretically sound background with adequate suggestions for better decision-making. Social Networks: Modelling and Analysis provides the essential knowledge of network analysis applicable to real-world data, with examples from today's most popular social networks such as Facebook, Twitter, Instagram, YouTube, etc. The book provides basic notation and terminology used in social media and its network science. It covers the analysis of statistics for social network analysis such as degree distribution, centrality, clustering coefficient, diameter, and path length. The ranking of the pages using rank algorithms such as Page Rank and HITS are also discussed. Written as a reference this book is for engineering and management students, research scientists, as well as academicians involved in complex networks, mathematical sciences, and marketing research.
This timely text/reference presents the latest advances in various aspects of social media modeling and social media computing research. Gathering together superb research from a range of established international conferences and workshops, the editors coherently organize and present each of the topics in relation to the basic principles and practices of social media modeling and computing. Individual chapters can be also be used as self-contained references on the material covered. Topics and features: presents contributions from an international selection of preeminent experts in the field; discusses topics on social-media content analysis; examines social-media system design and analysis, and visual analytic tools for event analysis; investigates access control for privacy and security issues in social networks; describes emerging applications of social media, for music recommendation, automatic image annotation, and the analysis and improvement of photo-books.
Social computing is concerned with the study of social behavior and social c- text based on computational systems. Behavioral modeling reproduces the social behavior, and allows for experimenting, scenario planning, and deep understa- ing of behavior, patterns, and potential outcomes. The pervasive use of computer and Internet technologies provides an unprecedented environment of various - cial activities. Social computing facilitates behavioral modeling in model building, analysis, pattern mining, and prediction. Numerous interdisciplinary and inter- pendent systems are created and used to represent the various social and physical systems for investigating the interactions between groups, communities, or nati- states. This requires joint efforts to take advantage of the state-of-the-art research from multiple disciplines, social computing, and behavioral modeling in order to document lessons learned and develop novel theories, experiments, and methodo- gies in terms of social, physical, psychological, and governmental mechanisms. The goal is to enable us to experiment, create, and recreate an operational environment with a better understanding of the contributions from each individual discipline, forging joint interdisciplinary efforts. This is the second international workshop on Social Computing, Behavioral ModelingandPrediction. The submissions were from Asia, Australia, Europe, and America. Since SBP09 is a single-track workshop, we could not accept all the good submissions. The accepted papers cover a wide range of interesting topics.
This book explains how to use a data-driven approach to design strategies for social media content delivery. It first introduces readers to how social information can be effectively gathered for big data analysis, which provides content delivery intelligence. Secondly, the book describes data-driven models to capture information diffusion in online social networks and social media content propagation and popularity, before presenting prediction models for social media content delivery. By addressing the resource allocation and content replication aspects of social media content delivery, the book presents the latest data-driven strategies. In closing, it outlines a number of potential research directions regarding social media content delivery.
Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures provides a clear and consolidated view of current social network models. This work explores new methods for modeling, characterizing, and constructing social networks. Chapters contained in this book study critical security issues confronting social networking, the emergence of new mobile social networking devices and applications, network robustness, and how social networks impact the business aspects of organizations.
This book surveys the well-known results and also presents a series of original results on the mathematical modeling of social networks, focusing on models of informational influence, control and confrontation. Online social networks are intended for communication, opinion exchange and information acquisition for their members, but recently, online social networks have been intensively used as the objects and means of informational control and an arena of informational confrontation. They have become a powerful informational influence tool, particularly for the manipulation of individuals, social groups and society as a whole, as well as a battlefield of information warfare (cyberwars). This book aimed at under- and postgraduate university students as well as experts in information technology and modeling of social systems and processes.
Social computing concerns the study of social behavior and context based on computational systems. Behavioral modeling reproduces the social behavior, and allows for experimenting with and deep understanding of behavior, patterns, and potential outcomes. The pervasive use of computer and Internet technologies provides an unprecedented environment where people can share opinions and experiences, offer suggestions and advice, debate, and even conduct experiments. Social computing facilitates behavioral modeling in model building, analysis, pattern mining, anticipation, and prediction. The proceedings from this interdisciplinary workshop provide a platform for researchers, practitioners, and graduate students from sociology, behavioral and computer science, psychology, cultural study, information systems, and operations research to share results and develop new concepts and methodologies aimed at advancing and deepening our understanding of social and behavioral computing to aid critical decision making.
The rise of social networks and social media has led to a massive shift in the ways information is dispersed. Platforms like Twitter and Facebook allow people to more easily connect as a community, but they can also be avenues for misinformation, fake news, and polarization. The need to examine, model, and analyze the trajectory of information spread within this new paradigm has never been greater. This text expands upon the authors’ combined teaching experience, engineering knowledge, and multiple academic journal publications on these topics to present an intuitive and easy to understand exploration of social media information spread alongside the technical and mathematical concepts. By design, this book uses simple language and accessible and modern case studies (including those centered around United States mass shootings, the #MeToo social movement, and more) to ensure it is accessible to the casual reader. At the same time, readers with prior knowledge of the topics will benefit from the mathematical model and control elements and accompanying sample simulation code for each main topic. By reading this book and working through the included exercises, readers will gain a general understanding of modern social media systems, network fundamentals, model development techniques, and social marketing. The mathematical modeling of information spread over social media is heavily emphasized through a review of existing epidemiology and marketing based models. The book then presents novel models developed by the authors to account for modern social media concerns such as community filter bubbles, strongly polarized groups, and contentious information spread. Readers will learn how to build and execute simple case studies using Twitter data to help verify the text’s proposed models. Once the reader is armed with a fundamental understanding of mathematical modeling and social media-based system considerations, the book introduces more complex engineering control concepts, including controller design, PID control, and optimal control. Examples of control methods for social campaigns and misinformation mitigation applications are covered in a step-by-step format from problem formulation to solution simulation and results discussions. While many of the examples and methods are framed in the context of controlling social media information spread, the material is also directly applicable to many different types of controllable systems. With the essential background, models, and tools presented within, any interested reader can take the first steps toward exploring and taming the growing complexity of the modern social media age.
This book constitutes the refereed proceedings of the 8th International Conference on Social Computing and Social Media, SCSM 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016. The total of 1287 papers and 186 posters presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 43 contributions included in the SCSM 2016 proceedings were organized in the following topical sections: designing and developing social media; users behaviour in social media; social media, policy, politics and engagement; social network analysis; social media in learning and collaboration; and enterprise social media.
