Tweet.. .like ... friend ... connect: Your potential customers do it. Do you? Social media expert Carol Flammer explains how you can personalize the home-buying experience for your existing customers, build your brand, attract more prospects, and close more homes by integrating social media in your marketing mix. You'll learn how to create an online buzz that will compel prospective buyers to do more than just browse your website-instead, they will actually visit your community and present you the opportunity to sell homes. This book explains how to
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
This two-volume set LNCS 11592 and 11593 constitutes the refereed proceedings of the 5th International Conference on Human Aspects of IT for the Aged Population, ITAP 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 86 papers presented in these two volumes are organized in topical sections named: Design with and for the Elderly, Aging and Technology Acceptance, Aging and the User Experience, Elderly-Specific Web Design, Aging and Social Media, Games and Exergames for the Elderly, Ambient Assisted Living, Aging, Motion, Cognition, Emotion and Learning.
Social media is everywhere -- The big picture -- Goal setting -- Reputation management -- Mobile, visuals, and hashtags : social media must-haves -- Facebook -- Twitter -- Google+ and google my business -- Linkedin -- Pinterest -- Houzz -- Instagram -- Snapchat -- Youtube -- Other digital marketing -- Managing your social media program -- Evaluating your program : tracking and measuring results -- What's next? -- Notes -- Index
Home is the ultimate consumer product. It has to be. We spend nearly 70 percent of our lives in our homes. Which leads to the "why" forHousing 2.0: Home is where life happens. Moreover, housing is one our nation's largest industries with a profound impact on our national economy. However, five crises are historically converging on the industry causing exponentially increasing pain. Housing 2.0 is about connecting the dots by identifying four market-ready innovations that will effectively mitigate these crises. In essence, it is a guide how to prepare for the inevitable disruption looming ahead.And it all begins by shifting the housing industry to a user experience optimization business model. Housing 2.0 uniquely serves this transitionwith an actionable framework for consistently delivering homes that meet and exceed homebuyer expectations. It includes:? 19 strategies for optimizing 5 key user experiences? 150+ proven user experience best practices? 400+ pages of meticulously organized content? 360+ citations supporting key findings and recommendations? Hundreds of charts, graphs, and illustrations? Eight thought leaders essays providing expert insights in key principlesAdapting the Housing 2.0 framework provides an opportunity to build homes with substantially greater user value at significantly lower cost.This finding is supported by detailed tabulations throughout the book and empirical case studies in the final chapter. But one warning. Housing 2.0 is a lot to take in all at once. Do not be overwhelmed by all of the exciting opportunities provided to optimize how we build communities and individual homes. Instead, every housing organization should be inspired to start getting on their own optimization path. One wherethey customize the comprehensive Housing 2.0 framework for their regional constraints and business constraints, and then start applying it to actual projects. Towards that end, all housing professionals are invited to join Housing 2.0 Workshops and Action Groups provided by Green Builder Media and to start their own journey to user experience leadership. Housing 2.0 is about homes where life happens better.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
