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Author: David Butler
Publisher:
Published: 2020-12
Total Pages:
ISBN-13: 9781629728803
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A Practical Guide to Event Promotion
Author: Nigel Jackson
Publisher: Taylor & Francis
Published: 2017-07-14
Total Pages: 243
ISBN-13: 1317426657
DOWNLOAD EBOOKThis Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
The Global Smartphone
Author: Daniel Miller
Publisher: UCL Press
Published: 2021-05-06
Total Pages: 323
ISBN-13: 1787359611
DOWNLOAD EBOOKThe smartphone is often literally right in front of our nose, so you would think we would know what it is. But do we? To find out, 11 anthropologists each spent 16 months living in communities in Africa, Asia, Europe and South America, focusing on the take up of smartphones by older people. Their research reveals that smartphones are technology for everyone, not just for the young. The Global Smartphone presents a series of original perspectives deriving from this global and comparative research project. Smartphones have become as much a place within which we live as a device we use to provide ‘perpetual opportunism’, as they are always with us. The authors show how the smartphone is more than an ‘app device’ and explore differences between what people say about smartphones and how they use them. The smartphone is unprecedented in the degree to which we can transform it. As a result, it quickly assimilates personal values. In order to comprehend it, we must take into consideration a range of national and cultural nuances, such as visual communication in China and Japan, mobile money in Cameroon and Uganda, and access to health information in Chile and Ireland – all alongside diverse trajectories of ageing in Al Quds, Brazil and Italy. Only then can we know what a smartphone is and understand its consequences for people’s lives around the world.
How to Know the Birds
Author: Ted Floyd
Publisher:
Published: 2019
Total Pages: 308
ISBN-13: 1426220030
DOWNLOAD EBOOK"In this elegant narrative, celebrated naturalist Ted Floyd guides you through a year of becoming a better birder. Choosing 200 top avian species to teach key lessons, Floyd introduces a new, holistic approach to bird watching and shows how to use the tools of the 21st century to appreciate the natural world we inhabit together whether city, country or suburbs." -- From book jacket.
1,000 Super Fun Mind-Bending Totally Awesome Trivia Questions
Author: National Geographic Kids
Publisher: National Geographic Books
Published: 2015
Total Pages: 180
ISBN-13: 142631907X
DOWNLOAD EBOOKPresents 1000 trivia questions and answers on various subjects, from biology and technology to mathematics, history, and popular culture, including innovative map, photographic, and game show quizzes.
Basic Economics
Author: Thomas Sowell
Publisher: Basic Books
Published: 2014-12-02
Total Pages: 990
ISBN-13: 0465056849
DOWNLOAD EBOOKThe bestselling citizen's guide to economics Basic Economics is a citizen's guide to economics, written for those who want to understand how the economy works but have no interest in jargon or equations. Bestselling economist Thomas Sowell explains the general principles underlying different economic systems: capitalist, socialist, feudal, and so on. In readable language, he shows how to critique economic policies in terms of the incentives they create, rather than the goals they proclaim. With clear explanations of the entire field, from rent control and the rise and fall of businesses to the international balance of payments, this is the first book for anyone who wishes to understand how the economy functions. This fifth edition includes a new chapter explaining the reasons for large differences of wealth and income between nations. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English.
School, Family, and Community Partnerships
Author: Joyce L. Epstein
Publisher: Corwin Press
Published: 2018-07-19
Total Pages: 508
ISBN-13: 1483320014
DOWNLOAD EBOOKStrengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
The Mobile Commerce Revolution
Author: Tim Hayden
Publisher: Pearson Education
Published: 2014
Total Pages: 201
ISBN-13: 0789751542
DOWNLOAD EBOOKMore than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Popular Science
Author:
Publisher:
Published: 2002-12
Total Pages: 148
ISBN-13:
DOWNLOAD EBOOKPopular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
