Smart Marketing With the Internet of Things
Smart Marketing With the Internet of Things

Author: Simões, Dora

Publisher: IGI Global

Published: 2018-07-20

Total Pages: 323

ISBN-13: 1522557644

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The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Transforming the Internet of Things for Next-Generation Smart Systems
Transforming the Internet of Things for Next-Generation Smart Systems

Author: Alankar, Bhavya

Publisher: IGI Global

Published: 2021-06-04

Total Pages: 173

ISBN-13: 1799875431

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The internet of things (IoT) has massive potential to transform current business models and enhance human lifestyles. With the current pace of research, IoT will soon find many new horizons to touch. IoT is now providing a base of technological advancement in various realms such as pervasive healthcare, smart homes, smart cities, connected logistics, automated supply chain, manufacturing units, and many more. IoT is also paving the path for the emergence of the digital revolution in industrial technology, termed Industry 4.0. Transforming the Internet of Things for Next-Generation Smart Systems focuses on the internet of things (IoT) and how it is involved in modern day technologies in a variety of domains. The chapters cover IoT in sectors such as agriculture, education, business and management, and computer science applications. The multi-disciplinary view of IoT provided within this book makes it an ideal reference work for IT specialists, technologists, engineers, developers, practitioners, researchers, academicians, and students interested in how IoT will be implemented in the next generation of smart systems and play an integral role in advancing technology in the future.

The Future is Smart
The Future is Smart

Author: W. David Stephenson

Publisher: AMACOM

Published: 2018-08-07

Total Pages: 257

ISBN-13: 0814439780

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Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere—embedded in interconnected devices we’ll use every day, and this book documents the shifts now under way. Cars, appliances, and wearables already transmit real-time data to improve performance, and new IoT products can even save your life. Consumer goods are just the tip of the iceberg. Amid projections that 30 billion smart devices will be linked soon, traditional companies such as Siemens, GE, and John Deere are preparing for profound changes to management, strategy, manufacturing, and maintenance. With the IoT, for example, sensors warn when a critical assembly-line part is about to break, or track how customers actually use products. Data hubs collect and share information instantly with departments, supply chains, partners, and customers— anchoring the organization and replacing hierarchies with circular systems. Written by a leading IoT strategist, The Future is Smart explains how companies are tapping technology to: Optimize supply chains Maximize quality Boost safety Increase efficiency Reduce waste Cut costs Revolutionize product design Delight customers For those who are ready, the opportunities are endless. This big-think book reveals concrete actions for thriving in this new tech-enabled world.

Youtility
Youtility

Author: Jay Baer

Publisher: Penguin

Published: 2013-06-27

Total Pages: 242

ISBN-13: 1101633883

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The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Examining the Socio-Technical Impact of Smart Cities
Examining the Socio-Technical Impact of Smart Cities

Author: Fenio Annansingh

Publisher:

Published: 2020

Total Pages:

ISBN-13: 9781799853275

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"This book explores the theoretical understanding of the socio-technical impact of smart cities by promoting the conceptual interactions between social and governmental structures (people, task, structure) with new technologies"--

Integration and Implementation of the Internet of Things Through Cloud Computing
Integration and Implementation of the Internet of Things Through Cloud Computing

Author: Tomar, Pradeep

Publisher: IGI Global

Published: 2021-06-18

Total Pages: 357

ISBN-13: 1799869830

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The internet of things (IoT) has drawn great attention from both academia and industry, since it offers a challenging notion of creating a world where all things around us are connected to the internet and communicate with each other with minimal human intervention. Another component for helping IoT to succeed is cloud computing. The combination of cloud computing and IoT will enable new monitoring services and powerful processing of sensory data streams. These applications, alongside implementation details and challenges, should also be explored for successful mainstream adoption. IoT is also fueled by the advancement of digital technologies, and the next generation era will be cloud-based IoT systems. Integration and Implementation of the Internet of Things Through Cloud Computing studies, analyzes, and presents cloud-based IoT-related technologies, protocols, and standards along with recent research and development in cloud-based IoT. It also presents recent emerging trends and technological advances of cloud-based IoT, innovative applications, and the challenges and implications for society. The chapters included take a strong look at the societal and social aspects of this technology along with its implementations and technological analyses. This book is intended for IT specialists, technologists, practitioners, researchers, academicians, and students who are interested in the next era of IoT through cloud computing.

Ambient Intelligence and Internet Of Things
Ambient Intelligence and Internet Of Things

Author: Md Rashid Mahmood

Publisher: John Wiley & Sons

Published: 2022-11-23

Total Pages: 436

ISBN-13: 1119821819

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AMBIENT INTELLIGENCE AND INTERNET OF THINGS The book explores long-term implementation techniques and research paths of ambient intelligence and the Internet of Things that meet the design and application requirements of a variety of modern and real-time applications. Working environments based on the emerging technologies of ambient intelligence (AmI) and the Internet of Things (IoT) are available for current and future use in the diverse field of applications. The AmI and IoT paradigms aim to help people achieve their daily goals by augmenting physical environments using networks of distributed devices, including sensors, actuators, and computational resources. Because AmI-IoT is the convergence of numerous technologies and associated research fields, it takes significant effort to integrate them to make our lives easier. It is asserted that Am I can successfully analyze the vast amounts of contextual data obtained from such embedded sensors by employing a variety of artificial intelligence (AI) techniques and that it will transparently and proactively change the environment to conform to the requirements of the user. Over time, the long-term research goals and implementation strategies could meet the design and application needs of a wide range of modern and real-time applications. The 13 chapters in Ambient Intelligence and Internet of Things: Convergent Technologies provide a comprehensive knowledge of the fundamental structure of innovative cutting-edge AmI and IoT technologies as well as practical applications. Audience The book will appeal to researchers, industry engineers, and students in artificial and ambient intelligence, the Internet of Things, intelligent systems, electronics and communication, electronics instrumentations, and computer science.

Innovations in the Industrial Internet of Things (IIoT) and Smart Factory
Innovations in the Industrial Internet of Things (IIoT) and Smart Factory

Author: Goundar, Sam

Publisher: IGI Global

Published: 2021-01-22

Total Pages: 311

ISBN-13: 1799833771

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Industrial internet of things (IIoT) is changing the face of industry by completely redefining the way stakeholders, enterprises, and machines connect and interact with each other in the industrial digital ecosystem. Smart and connected factories, in which all the machinery transmits real-time data, enable industrial data analytics for improving operational efficiency, productivity, and industrial processes, thus creating new business opportunities, asset utilization, and connected services. IIoT leads factories to step out of legacy environments and arcane processes towards open digital industrial ecosystems. Innovations in the Industrial Internet of Things (IIoT) and Smart Factory is a pivotal reference source that discusses the development of models and algorithms for predictive control of industrial operations and focuses on optimization of industrial operational efficiency, rationalization, automation, and maintenance. While highlighting topics such as artificial intelligence, cyber security, and data collection, this book is ideally designed for engineers, manufacturers, industrialists, managers, IT consultants, practitioners, students, researchers, and industrial industry professionals.

Internet of Things and Businesses in a Disruptive Economy
Internet of Things and Businesses in a Disruptive Economy

Author: Ravindra Sharma (Professor of management)

Publisher:

Published: 2021

Total Pages: 0

ISBN-13: 9781536189582

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The Internet of Things (IoT) opens the door for new business opportunities and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations build strong business cases, reduce marketing times and increase returns on investments. IoT has the potential to transform the way consumers and businesses approach the world by leveraging the scope of IoT beyond connectivity. Economies are constantly "falling out" in every industry, but to be truly disruptive, an economy must entirely transform a product or solution that was so complicated historically that only a few affluent people who carry certain skills had access to it. A disruptive economy is often a much simpler, low-grade solution that's more affordable and accessible to a large percentage of the population, thus opening it to an entirely fresh market. This often upturns established industries and overthrows existing market leaders. Internet of Things and Businesses in a Disruptive Economy provides insight on how the newly emerging IoT will provide unprecedented opportunities to permeate technology and automation into everything we do, while at the same time providing a huge playing field for businesses to develop state-of-the-art business models to capture market shares. This book covers business domains like human resource management, health care, agriculture, smart cities projects, smart manufacturing, smart education, cloud computing, and IoT securities issues. Readers will gain a broad understanding of IoT wherever IoT is applicable, as well as the role IoT plays in transforming business processes and ensuring sustainable growth in the disruptive economic environment. Readers will be able to use IoT to tackle real-world problems ranging from those in the manufacturing sector, human resource management, health care, agriculture, surveillances systems, cloud computing and smart cities and various other domains of business.

Emerging Trends and Impacts of the Internet of Things in Libraries
Emerging Trends and Impacts of the Internet of Things in Libraries

Author: Holland, Barbara

Publisher: IGI Global

Published: 2020-06-26

Total Pages: 253

ISBN-13: 1799847438

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Over the years, new IT approaches have manifested, including digital transformation, cloud computing, and the internet of things (IoT). They have had a profound impact on the population, including libraries. Many organizations can save on their IT budget by adopting these new approaches because they provide technology in easier ways, often at lower costs and to the benefit of users. Emerging Trends and Impacts of the Internet of Things in Libraries is a critical research publication that explores advancing technologies, specifically the internet of things, and their applications within library settings. Moreover, the book will provide insights and explore case studies on smart libraries. Featuring a wide range of topics such as smart technology, automation, and robotics, this book is ideal for librarians, professionals, academicians, computer scientists, researchers, and students working in the fields of library science, information and communication sciences, and information technology.