As the medical aesthetic industry becomes more competitive, clinic owners will find it difficult without proper business training to maintain present revenue objectives and to distance themselves from competitors selling the same services. Simple Steps to Building Successful Cosmetic Practices provides an ethical approach to strategic management and marketing for the medical aesthetic industry. The recommendations and implementation strategies will guarantee long term growth and profit by building an emotional bond with your patients.
As the medical aesthetic industry becomes more competitive, clinic owners will find it difficult without proper business training to maintain present revenue objectives and to distance themselves from competitors selling the same services. Simple Steps to Building Successful Cosmetic Practices provides an ethical approach to strategic management and marketing for the medical aesthetic industry. The recommendations and implementation strategies will guarantee long term growth and profit by building an emotional bond with your patients.
There Are Two Reasons Why You Should Buy This Book: 1) By implementing just one of the many recommendations suggested in Simple Steps To Building Million Dollar Cosmetic Practices, you will either make or save thousands of dollars in a very short period of time. 2) Your competitors are probably halfway through this book As the aesthetic medical industry move toward a commodity market, physicians and clinic owner will find it difficult to maintain their edge and will have to sell on price unless they make the necessary changes within the practice to distance themselves from the thousands of aesthetic practices selling the same services. Simple Steps to Building Million Dollar Cosmetic Practices provides an ethical approach to helping physicians develop strategic business and marketing objectives, which will ensure long-term growth and profitability by building emotional value with their customer. The book segments the practices activities into five broad categories: Procedures: identifies which procedures generate the most profit to the practice and demonstrate how financial objectives should be set for each procedure category. Customer Relation Management: benchmark best practices in other industries and provides simple recommendations for improving communication with the practice's most valuable asset-its customers. Staff Development: A well-trained and motivated team is the practice's most valuable arsenal to sustain its long-term success in this industry. The book makes recommendations on how to select and develop a winning team. Internal Operations: reviews procedures and guidelines that should be established within the practice to ensure employee efficiencies, minimize operatingcost, improve consultation closing ratio, ensure sales objectives are met and keeping your customers happy. Promotion: The challenge for the aesthetic practice is to identify which promotional medium is most influential in their target markets. The book reviews the most successful and cost effective promotional activities available to physicians. Simple Steps to Building Million Dollar Practice is essential reading for anyone considering entering aesthetic medicine and for anyone who wants their aesthetic practice to thrive in today's fiercely competitive environment.
Khan offers a manual that provides an ethical approach helping physicians in the practice of aesthetic medicine develop strategic business and marketing objectives.
This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include: Creating a Culture of Accountability in the Office; Office Managers’ Forum; The Art of the Successful Consultation; Electronic Medical Record - Something to Consider; Establishing a Profitable Skin Care Practice in a Plastic Surgery Office; 9 Worst Advertising Mistakes; The Value of One Patient; 5 Secrets to Leveraging Maximum Buying Power with Your Media Project; Auditing your practice: Non-financial variables to survive, or thrive; Showcase your service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World; Retailicine, Somewhere Between Retail and Medicine; Shifts Happened - Time to Optimize your Practice; Essential Marketing Tips: Build Your Own Brand one Step at a Time; Being a Responsible Leader; Tips to Get You Busy; Internet Marketing.
Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, Cosmetic Medicine: The Writing on the Wall, which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.
This comprehensive plastic surgery manual on breast reshaping explains in detail the various surgical procedures carried out towards increasing the aesthetic appearance of the breast. Today the surgical management of the breast crosses the lines of gender. Male breast or gynaecomastia is an equally vexing problem for the young as well as the old alike. This volume discusses the surgical management of this aesthetic nightmare in a step by step manner with photographs, illustrations, schematics and short videos. This book comprehensively covers the four major conditions requiring surgical breast reshaping. The first being a small breast, requiring solutions including fat grafting or a US FDA approved cohesive silicone gel implant. Needless to say this is a very gratifying procedure providing immediate results with little or no downtime. This volume also covers important topics such as breast reduction in young and older patients which are a very challenging operation for most surgeons’ particularly recent graduates. This volume also deals with the complexities of this procedure taking into account all the factors that will help the reader have a successful outcome. It contains important chapters on the situation of post pregnancy when the women experience the ‘post-partum blues’ secondary to dysmorphic changes to the body, particularly the Breast and its management. Additionally it also explains the commonly encountered complications, pitfalls and useful recommendations stemming from experienced authors. This Manual in Cosmetic Medicine and Surgery sets the standard for Doctors entering the field of aesthetic medicine and surgery. It is a reference book for people who are in practice as well as a step by step manual for students and young doctors wanting to pursue this field. Other five volumes are on: • Nose procedures • Genital procedures • Non Invasive procedures • Cosmetic procedures of the face • Body Contouring surgeries
Student workbook to accompany online course at FashionStylistInstitute.com - Ten simple steps to perfecting the art of makeup application. Book includes chapters on complexion, warm and cool skin color and facial shapes. The techniques of contouring and shading are explored in depth. Readers will learn the professional way to apply makeup. Included in the book are detailed instruction on makeup application for the mature woman and favorite face designs for fabulous looks.
